{"id":226059,"date":"2025-05-06T04:21:56","date_gmt":"2025-05-06T04:21:56","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-117\/"},"modified":"2025-05-06T04:21:56","modified_gmt":"2025-05-06T04:21:56","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-117","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=226059","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"


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News Briefs for May 5, 2025<\/h2>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMay 5, 2025<\/a><\/span><\/p>\n

\u2022Teremana<\/strong> Tequila has kicked off the 2025 iteration of \u201cGuac on the Rock,\u201d the on-premise boosting marketing campaign that offers restaurant and bar patrons a free appetizer with the purchase of a Teremana cocktail. The program runs through May and offers a $10 reimbursement via Venmo for patrons who share their receipt with the brand. Teremana has pledged to spend up to $1 million reimbursing fans for choosing Teremana in the on-premise. Last year, the brand, founded by Dwayne \u201cThe Rock\u201d Johnson, was up 10.5% 1.1 million cases in the U.S., according to Impact Databank. Teremana is handled in the U.S. by Mast-J\u00e4germeister.<\/p>\n

\u2022The Boston Beer Company has added a new, higher-abv lemonade-flavored seltzer to the Truly Unruly<\/strong> lineup. The 8% abv FMB comes in Bumpin\u2019 Blue Razz, \u201cOG\u201d Original, Punched-Up Pineapple, and Wild Pink flavors, all available in the Truly Unruly Lemonade Mix Packs, with Bumpin\u2019 Blue Razz also available in individual 24-ounce cans. The new additions to the Unruly lineup bring the total to eight 8% abv options, including the original Unruly offerings of Strawberry Smash, Tropical Twist, Berry Blast, and Citrus Crush.<\/p>\n

\u2022Su Casa<\/strong> Mezcal has entered the California market as it continues to expand nationally. With a Blanco retailing at $35-$39 and a Reposado around $50, Su Casa is debuting in the Golden State at the Gopuff-owned BevMo chain and select on-premise accounts. Other key retail chain partners nationally for Su Casa include Binny\u2019s and Wegmans. Su Casa, led by Empire Merchants veteran Joey Angelo, has made fast inroads on-premise in New York (Empire), New Jersey (Fedway), and Florida (Breakthru), ranking among the top few mezcal brands on-premise in each state, according to the company.<\/p>\n

Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.
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Tagged : Boston Beer Company<\/a>, Mast-J\u00e4germeister<\/a>, Su Casa<\/a>, Teremana<\/a>, Truly<\/a><\/span><\/p>\n

GET YOUR FIRST LOOK AT 2024 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2024 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

News Briefs for May 5, 2025 May 5, 2025 \u2022Teremana Tequila has kicked off the 2025 iteration of \u201cGuac on the Rock,\u201d the on-premise boosting marketing campaign that offers restaurant and bar patrons a free appetizer with the purchase of a Teremana cocktail. The program runs through May and offers a $10 reimbursement via Venmo […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-226059","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"\nExclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=226059\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"News Briefs for May 5, 2025 May 5, 2025 \u2022Teremana Tequila has kicked off the 2025 iteration of \u201cGuac on the Rock,\u201d the on-premise boosting marketing campaign that offers restaurant and bar patrons a free appetizer with the purchase of a Teremana cocktail. 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