{"id":225861,"date":"2025-05-06T02:03:57","date_gmt":"2025-05-06T02:03:57","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/how-to-improve-website-performance-with-a-technical-seo-audit\/"},"modified":"2025-05-06T02:03:57","modified_gmt":"2025-05-06T02:03:57","slug":"how-to-improve-website-performance-with-a-technical-seo-audit","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=225861","title":{"rendered":"How to Improve Website Performance with a Technical SEO Audit"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>If your website loads like it\u2019s stuck in dial-up days or your rankings are chilling somewhere on page 6 of Google, it\u2019s time for a <a href=\"https:\/\/marketinginsidergroup.com\/seo-and-technical-audit-services\/\">technical SEO audit<\/a>. Not a vibes-based refresh. Not a content brainstorm. A real-deal inspection of how your website actually functions.\n<\/p>\n<p>Because no matter how solid your blog strategy or how clever your CTA buttons, none of it matters if search engines can\u2019t crawl your site\u2014or worse, users bounce before your hero image even loads.\n<\/p>\n<p>A technical SEO audit gives you a full diagnostic breakdown of what\u2019s slowing things down, confusing Google, or quietly tanking your online visibility.\n<\/p>\n<p>Before we get into the step-by-step, let\u2019s talk about what you\u2019ll walk away with.\n<\/p>\n<p><em><strong>Quick Takeaways:\u00a0<\/strong><\/em><\/p>\n<div class=\"g g-1\">\n<div class=\"g-single a-16\"><a class=\"gofollow\" data-track=\"MTYsMSwxLDYw\" href=\"https:\/\/marketinginsidergroup.com\/guaranteed-web-traffic\/\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/04\/Increase-Traffic-138-1.png.webp\"\/><img decoding=\"async\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/04\/Increase-Traffic-138-1.png\"\/>\n<\/picture>\n<\/a><\/div>\n<\/div>\n<ul>\n<li><em>Your site shouldn\u2019t make anyone wait. A technical SEO audit shows what\u2019s bloating your pages\u2014oversized images, bad scripts, lazy servers\u2014and gives you the chance to fix it before users bounce.<\/em><\/li>\n<li><em>More than half of your traffic is probably coming from phones. A good audit catches mobile rendering issues that make people pinch, zoom, scroll sideways, and rage-quit.<\/em><\/li>\n<li><em>Broken links, orphan pages, and dead ends? Not only do they frustrate users, they confuse search engines. A technical audit helps you clean house.<\/em><\/li>\n<li><em>If your best content isn\u2019t showing up in search results, it might not be indexed. A technical SEO audit helps flag those missed opportunities so Google doesn\u2019t skip over your site.<\/em><\/li>\n<li><em>When everything runs smoothly\u2014site speed, mobile, structure\u2014Google rewards that with better positioning. That\u2019s not fluff. It\u2019s how SEO works.<\/em><\/li>\n<\/ul>\n<h2 id=\"1\">What is a Technical SEO Audit?<\/h2>\n<p>A technical SEO audit is like taking your website in for an annual check-up\u2014except instead of blood pressure, you\u2019re looking at things like <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-conduct-a-comprehensive-seo-and-technical-audit-a-step-by-step-guide\/\">crawlability, site speed, indexing, mobile usability, and structured data.<\/a>\n<\/p>\n<p>This isn\u2019t about copy or content. It\u2019s not about branding or UX either.\n<\/p>\n<p>It\u2019s strictly the under-the-hood stuff:\n<\/p>\n<ul>\n<li>Can Google crawl and index all the right pages?<\/li>\n<li>Are there broken links or redirect chains?<\/li>\n<li>Is your site structure built for humans and bots?<\/li>\n<li>Does your site respond well on mobile and across browsers?<\/li>\n<\/ul>\n<p>These audits tell you what\u2019s broken and how to fix it\u2014so your site works better, ranks higher, and converts faster.\n<\/p>\n<p><picture fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-99324\"><source type=\"image\/webp\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/cswfcnttx1s8sckdxfrc.jpg.webp 1000w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/cswfcnttx1s8sckdxfrc-300x225.jpg.webp 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/cswfcnttx1s8sckdxfrc-768x576.jpg.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/cswfcnttx1s8sckdxfrc.jpg\" alt=\"SEO audit graphic\u00a0\" width=\"1000\" height=\"750\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/cswfcnttx1s8sckdxfrc.jpg 1000w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/cswfcnttx1s8sckdxfrc-300x225.jpg 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/cswfcnttx1s8sckdxfrc-768x576.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/>\n<\/picture>\n<\/p>\n<p><a href=\"https:\/\/www.upwork.com\/services\/product\/marketing-a-technical-seo-audit-and-site-audit-with-seo-competitor-analysis-1663196359874260992\" class=\"broken_link\">Image source<\/a>\n<\/p>\n<h2 id=\"2\">Step 1: Check Crawlability and Indexation<\/h2>\n<p>Start with your robots.txt file and XML sitemap. These are basically your website\u2019s directions to search engines.\n<\/p>\n<ul>\n<li aria-level=\"1\">Robots.txt tells search engines which pages not to crawl. Make sure you\u2019re not accidentally blocking entire sections.<\/li>\n<li aria-level=\"1\">XML Sitemap helps Google find the pages you do want indexed. Make sure it\u2019s updated and submitted to Google Search Console.<\/li>\n<\/ul>\n<p>Then check how many of your pages are actually being indexed. You can do this inside Search Console under the \u201cPages\u201d report. If you see a ton of \u201cDiscovered \u2013 currently not indexed\u201d warnings, something\u2019s off.\n<\/p>\n<p>\ud83d\udd0d Tool to use: Google Search Console, Screaming Frog\n<\/p>\n<h2 id=\"3\">Step 2: Speed Test Everything<\/h2>\n<p>Page speed matters. Slow websites lose rankings and customers. You only get a couple seconds before people bounce.\n<\/p>\n<p>Use Google\u2019s PageSpeed Insights or GTmetrix to see where you\u2019re lagging. Look for:<\/p>\n<div class=\"g g-2\">\n<div class=\"g-single a-17\"><a class=\"gofollow\" data-track=\"MTcsMiwxLDYw\" href=\"https:\/\/marketinginsidergroup.com\/guaranteed-web-traffic\/\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/04\/10x-Faster-Growth-1.png.webp\"\/><img decoding=\"async\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/04\/10x-Faster-Growth-1.png\"\/>\n<\/picture>\n<\/a><\/div>\n<\/div>\n<ul>\n<li aria-level=\"1\">Uncompressed images<\/li>\n<li aria-level=\"1\">Render-blocking JavaScript<\/li>\n<li aria-level=\"1\">Server response times<\/li>\n<li aria-level=\"1\">Excessive plugins or third-party scripts<\/li>\n<\/ul>\n<p>Then prioritize fixes for your homepage, product pages, and top blog content.\n<\/p>\n<p>Pro tip: Don\u2019t chase a perfect 100\/100 score. Focus on perceived load time (how fast it feels) and core web vitals.\n<\/p>\n<p>\ud83d\udd0d Tool to use: Google PageSpeed Insights, GTmetrix, WebPageTest\n<\/p>\n<p><iframe loading=\"lazy\" title=\"How To Audit Your Website Performance: Speed &amp; SEO Fixes\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/bzG32JZ_sw0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<h2 id=\"4\">Step 3: Audit Your Internal Linking<\/h2>\n<p>Search engines love <a href=\"https:\/\/inlinks.com\/how-to-do-internal-link-audit\/\">clean internal linking<\/a>. It helps them crawl your site efficiently and pass authority between pages.\n<\/p>\n<p>You want:\n<\/p>\n<ul>\n<li aria-level=\"1\">Logical site structure (homepage \u2192 categories \u2192 subpages)<\/li>\n<li aria-level=\"1\">No orphan pages (pages with no links pointing to them)<\/li>\n<li aria-level=\"1\">No deep clicks (pages buried 4+ clicks from the homepage)<\/li>\n<\/ul>\n<p>Broken links are also a big no. Run a crawl and fix anything that leads to 404s.\n<\/p>\n<p>Bonus: Add contextual links between blog posts to improve time on site and guide visitors through your content.\n<\/p>\n<p>\ud83d\udd0d Tool to use: Ahrefs Site Audit, Screaming Frog\n<\/p>\n<h2 id=\"5\">Step 4: Make Sure It\u2019s Mobile-First Friendly<\/h2>\n<p>Google uses mobile-first indexing. That means your mobile site\u2014not your desktop one\u2014is what Google\u2019s bots are using to rank you.\n<\/p>\n<p>Your audit should catch:\n<\/p>\n<ul>\n<li aria-level=\"1\">Fonts too small to read<\/li>\n<li aria-level=\"1\">Buttons too close together<\/li>\n<li aria-level=\"1\">Content wider than the screen<\/li>\n<li aria-level=\"1\">Slow load times on mobile networks<\/li>\n<\/ul>\n<p>You don\u2019t need to get fancy here. Pull up your site on an actual phone and see how it feels.\n<\/p>\n<p>\ud83d\udd0d Tool to use: Google Mobile-Friendly Test, Chrome DevTools (mobile view)\n<\/p>\n<h2 id=\"6\">Step 5: Clean Up Redirects, 404s, and Duplicate Content<\/h2>\n<p>Redirect chains (page A \u2192 page B \u2192 page C) slow down users and search engines. Keep redirects clean and direct.\n<\/p>\n<p>Also:\n<\/p>\n<ul>\n<li aria-level=\"1\">Fix broken links that lead to 404 pages<\/li>\n<li aria-level=\"1\">Set canonical URLs to prevent duplicate content issues<\/li>\n<li aria-level=\"1\">Use hreflang tags if you\u2019re targeting multiple languages<\/li>\n<\/ul>\n<p>Duplicate content can confuse Google. If multiple pages show the same or similar stuff, you\u2019re competing with yourself.\n<\/p>\n<p>\ud83d\udd0d Tool to use: Screaming Frog, Sitebulb, Ahrefs\n<\/p>\n<p><picture loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-99323\"><source type=\"image\/webp\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/Technical-SEO-Audit.png.webp 1024w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/Technical-SEO-Audit-300x225.png.webp 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/Technical-SEO-Audit-768x576.png.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/Technical-SEO-Audit.png\" alt=\"technical SEO audit checklist\" width=\"1024\" height=\"768\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/Technical-SEO-Audit.png 1024w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/Technical-SEO-Audit-300x225.png 300w, https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/05\/Technical-SEO-Audit-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/>\n<\/picture>\n<\/p>\n<p><a href=\"https:\/\/financialsup.com\/technical-seo-audit-checklist-for-startups\/\">Image source<\/a>\n<\/p>\n<h2 id=\"7\">Bonus: Structured Data &amp; Schema Markup<\/h2>\n<p>Structured data helps Google better understand your site. It\u2019s how you get rich snippets, like star ratings, FAQs, and product info in search results.\n<\/p>\n<p>If you run an ecommerce shop, blog, or local service business\u2014this part matters. A technical SEO audit should include checking which schema types you\u2019re using and if they\u2019re implemented correctly.\n<\/p>\n<p>\ud83d\udd0d Tool to use: Schema Markup Validator, RankMath SEO (WordPress)\n<\/p>\n<h2 id=\"8\">Ready to Fix What\u2019s Slowing You Down?<\/h2>\n<p>A technical SEO audit isn\u2019t beautiful. It doesn\u2019t come with a new logo, bold rebrand, or flashy social graphics. But it\u2019s one of the best ways to boost your site\u2019s performance without touching your content strategy. Small fixes under the hood lead to big wins in rankings, visibility, and user experience.\n<\/p>\n<p>Most businesses ignore this stuff until it becomes a problem. You don\u2019t have to wait that long.\n<\/p>\n<p>If you\u2019re unsure of how to improve your website performance, Marketing Insider Group offers <a href=\"https:\/\/marketinginsidergroup.com\/content-builder-services-2\/\">specialized services<\/a> to create content, manage campaigns, and engage with your audience. Contact us today to learn more or <a href=\"https:\/\/portal.marketinginsidergroup.com\/content-builder-optin\">book your free consultation<\/a> with our team!\n<\/p>\n<div class=\"g g-3\">\n<div class=\"g-single a-16\"><a class=\"gofollow\" data-track=\"MTYsMywxLDYw\" href=\"https:\/\/marketinginsidergroup.com\/guaranteed-web-traffic\/\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/04\/Increase-Traffic-138-1.png.webp\"\/><img decoding=\"async\" src=\"https:\/\/marketinginsidergroup.com\/wp-content\/uploads\/2025\/04\/Increase-Traffic-138-1.png\"\/>\n<\/picture>\n<\/a><\/div>\n<\/div>\n<\/div>\n<p><script>\n!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t,s)}(window, document,'script',\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '1376819369931477');\nfbq('track', 'PageView');\n<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your website loads like it\u2019s stuck in dial-up days or your rankings are chilling somewhere on page 6 of Google, it\u2019s time for a technical SEO audit. Not a vibes-based refresh. Not a content brainstorm. A real-deal inspection of how your website actually functions. Because no matter how solid your blog strategy or how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":225862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[16404,12638,5786,12733,11063,12827],"dealstore":[],"offerexpiration":[],"class_list":["post-225861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-audit","tag-improve","tag-performance","tag-seo","tag-technical","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Improve Website Performance with a Technical SEO Audit - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=225861\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Improve Website Performance with a Technical SEO Audit - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"If your website loads like it\u2019s stuck in dial-up days or your rankings are chilling somewhere on page 6 of Google, it\u2019s time for a technical SEO audit. 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