{"id":224953,"date":"2025-05-05T14:39:03","date_gmt":"2025-05-05T14:39:03","guid":{"rendered":"https:\/\/peraltafinancing.com\/airline\/if-jetblue-and-united-tie-up-there-will-be-losers-cranky-flier\/"},"modified":"2025-05-05T14:39:03","modified_gmt":"2025-05-05T14:39:03","slug":"if-jetblue-and-united-tie-up-there-will-be-losers-cranky-flier","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=224953","title":{"rendered":"If JetBlue and United Tie Up, There Will be Losers \u2013 Cranky Flier"},"content":{"rendered":"


\n<\/p>\n

\n

I wrote last week about how JetBlue appears to be heading straight toward a partnership deal with United<\/a>. On the surface, this is good news for both United and JetBlue, though of course that truly depends upon the financial terms, but let\u2019s just assume neither party signed something that they didn\u2019t find attractive. What does this mean for others in the industry?<\/p>\n

Partnerships between large domestic airlines don\u2019t happen often, so it\u2019s notable when it pops up. And in this case, I can think of three airlines at least that would prefer a deal like this to not happen.<\/p>\n

We don\u2019t know the real impact, because we don\u2019t know the extent of whatever agreement may come out of this. But let\u2019s assume it\u2019s no more than a frequent flier partnership, possible codeshare, and potential slot-leasing at most.<\/p>\n

American<\/h2>\n
\n
\"\"<\/figure>\n<\/div>\n

It\u2019s hard to know exactly what to make of American here. It loved the Northeast Alliance that was a JetBlue partnership on steroids with schedule coordination. That was shot down by the courts, so it had to die, but when JetBlue started talking again about a domestic partnership, most people assumed that American was in the driver\u2019s seat.<\/p>\n

In New York, American stood to benefit the most from an agreement like this. It is a distant fourth place in the area which means it\u2019s not generally relevant. Sure, it can hold its own in some markets, and it continues to tweak its service pattern, but a partnership with JetBlue makes it much more relevant and creates a strategic rationale for it to follow in the market. The benefit in Boston was there as well. But now that\u2019s off the table.<\/p>\n

In a letter to employees<\/a> that it also posted in its newsroom, American said this:<\/p>\n

\n

Although we proposed a very attractive proposition to JetBlue and its customers and team, it became clear over time that JetBlue was focused on different business priorities. Ultimately, we were unable to agree on a construct that preserved the benefits of the partnership we envisioned, made sense operationally or financially, or was consistent with the travel rewards and co-branded card business objectives that are so important to our strategy and our customers.<\/p>\n<\/blockquote>\n

That\u2019s a lot of words to say \u201cwe couldn\u2019t agree to terms.\u201d Though it talks about different priorities, JetBlue has been pretty clear about what it wants. I imagine this comes down to money. My assumption is that JetBlue wanted more, and American just wasn\u2019t willing to give it.<\/p>\n

For American, this isn\u2019t just about the loss in New York and, to a much lesser extent, Boston. American had to have known that United was the only other real option, so it must have taken into account the costs of letting that happen as well.<\/p>\n

Even taking that into account, American couldn\u2019t make this work. It has to be comfortable going it alone on the east coast, something that\u2019s only a really big problem in New York. American remains far from being a top player, and this effectively cements that for some time. You could argue the same for Boston, though American is already much smaller there than New York. There\u2019s much less at stake.<\/p>\n

But what about South Florida? American is by far the number one airline with its massive Miami hub. United is a non-entity. But if this deal goes through, United will have put the proverbial camel\u2019s nose under the tent. On its own, this isn\u2019t really concerning to American, but it could be if things change rapidly. For example, what if United finds a way to purchase Spirit\u2019s Fort Lauderdale operation (or possibly everything)? That combined with a JetBlue partnership means that United becomes a serious player.<\/p>\n

There are a lot of \u201cwhat ifs\u201d here, but ultimately it\u2019s a matter of spreadsheets and assumptions. It seems American decided this wasn\u2019t worth the price of pursuing it further. If that\u2019s the case, so be it. But it is definitely not good for American if United ends up tying up with JetBlue.<\/p>\n

Spirit<\/h2>\n
\n
\"\"<\/figure>\n<\/div>\n

There just isn\u2019t a lot of good going on in Spirit\u2019s world these days. It has come out of bankruptcy, but it\u2019s still not making money. (We haven\u2019t seen financials in a couple months, but if it was making money, I assume it would be yelling from the rooftops.) And a JetBlue tie-up with United would add to the bad news the airline has dealt with.<\/p>\n

Spirit\u2019s largest airport is Fort Lauderdale. Nearly a quarter of the airline\u2019s flights touch FLL, and Spirit is the number one airline at the airport, ahead of JetBlue. In general, Spirit has moved away from higher frequency, but where frequency does exist, it usually involves Fort Lauderdale.<\/p>\n

Competing with JetBlue isn\u2019t that bad, especially compared to some of the other airlines it butts heads against elsewhere. See, Spirit has lower costs than JetBlue, so it can win on price and still make money. But more importantly, JetBlue can\u2019t serve the needs of everyone in Fort Lauderdale anyway with its limited network. There is no perfect carrier there, and many people will avoid driving down to Miami if they can so it\u2019s a free-for-all.<\/p>\n

The problem is, a JetBlue with United attached is a more complete competitor. TrueBlue becomes more valuable for the locals and gives another differentiating point over Spirit. The network becomes much more impressive since JetBlue loyalists could fly United via its hubs to just about anywhere in the world and still earn their JetBlue points. This makes Spirit less desirable in a head-to-head matchup. That\u2019s exactly what Spirit does not need right now.<\/p>\n

Delta<\/h2>\n
\n
\"\"<\/figure>\n<\/div>\n

Delta is admittedly the least affected of the so-called losers. But objectively, it would rather not have JetBlue and United partner.<\/p>\n

For Delta in New York, this does create something that should be concerning. JetBlue or United loyalists would now have flexibility to travel on either side of the river. And if JetBlue can\u2019t cover the globe on its own like Delta, it could now at least give the airline a run for its money.<\/p>\n

In Boston, the situation is even more interesting. For Delta to compete with JetBlue, you\u2019re looking almost at apples and oranges. But if you throw United into the mix with JetBlue, it becomes a more even playing field.<\/p>\n

Delta is likely not overly concerned about this, but perhaps it should be. After all, United does keep making moves that slowly position itself to keep improving performance. This would just be another step.<\/p>\n

Are there any winners in this? Possibly. Oddly enough, I\u2019d say Frontier might be one. After all, what\u2019s bad for Spirit is good for Frontier. It would like nothing more than to see Spirit go away so it can pick at the carcass. But depending upon how this deal is structured, it could distract United away from growing more in Frontier\u2019s big Denver hometown. Perhaps this is wishful thinking on Frontier\u2019s behalf.<\/p>\n

Again, we don\u2019t know that this deal will even actually happen. If it does, we don\u2019t know what will be included. But it sure is fun to think about the potential ramifications.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

I wrote last week about how JetBlue appears to be heading straight toward a partnership deal with United. On the surface, this is good news for both United and JetBlue, though of course that truly depends upon the financial terms, but let\u2019s just assume neither party signed something that they didn\u2019t find attractive. What does […]<\/p>\n","protected":false},"author":1,"featured_media":224954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12028],"tags":[17845,17846,22600,17963,572,9148],"dealstore":[],"offerexpiration":[],"class_list":["post-224953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airline","tag-cranky","tag-flier","tag-jetblue","tag-losers","tag-tie","tag-united"],"yoast_head":"\nIf JetBlue and United Tie Up, There Will be Losers \u2013 Cranky Flier - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=224953\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"If JetBlue and United Tie Up, There Will be Losers \u2013 Cranky Flier - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"I wrote last week about how JetBlue appears to be heading straight toward a partnership deal with United. 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