Getting a Google Knowledge Panel is like earning your business a big blue shiny checkmark in the search results\u2014an official stamp of credibility that instantly builds trust. But it\u2019s not like a listing that you can just set up and publish.<\/p>\n
Your Knowledge Panel gets created by Google as a result of other activities across the web, and it can be a little tricky. So in this article, I\u2019m going to share exactly what it takes to get a Google Knowledge Panel for your business.<\/p>\n
Contents<\/h3>\nWhat is a Google Knowledge Panel?<\/h2>\n
A Google Knowledge Panel is the collection of information that appears on the upper right-hand side of your search results page (on desktop) when you search for a business, person, place, brand, or organization.<\/p>\n
![\"google](\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2025\/04\/google-ads-knowledge-panel-example-png.avif\")
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The Knowledge Panel is part of Google\u2019s Knowledge Graph, which uses existing, trusted data sources to surface quick, factual answers in the SERP<\/a>.<\/p>\n \ud83d\udca1 Ready to secure a Google Knowledge Panel for your business?<\/strong> Start with our free guide on how to get more reviews<\/a>, complete with tips to boost ranking, reputation, and revenue!<\/p>\n A Google Knowledge Panel gives your brand an official and credible presence<\/a> in search results, helping you to stand out<\/a>, take up more real estate on the page, and surface key information at a glance. For businesses looking to build trust and visibility, it\u2019s a powerful asset. Here are some quick benefits:<\/p>\n Your Google Knowledge Panel is not the same as your Google Business Profile (GBP), which is your listing that also appears on the right-hand side of the SERP. Here\u2019s a chart that helps to illustrate their differences, thanks to ChatGPT:<\/p>\n While Google may use information from your GBP in its Knowledge Graph, having a GBP doesn\u2019t guarantee you\u2019ll have a Knowledge Panel. A Knowledge Panel requires:<\/p>\n Let\u2019s dive into that.<\/p>\n If you\u2019re trying to get a Google Knowledge Panel for your business, you\u2019ve got your work cut out for you in five key areas:<\/p>\n For starters, search your business name and see if a panel already exists. If it does, click the three dots next to your company category and choose \u201cClaim this knowledge panel.\u201d<\/p>\n From there, follow the steps to get verified.<\/p>\n \ud83d\udea8 This definitive guide to brand awareness<\/a> can help you build your online presence for an optimized Google Knowledge Panel!<\/strong><\/p>\n As we mentioned above, your Google Business Profile doesn\u2019t guarantee a Knowledge Panel, but it does influence it. Here\u2019s what you can do:<\/p>\n There are a few buckets of SEO<\/a> to focus on to help secure your Google Knowledge Panel:<\/p>\n Here\u2019s an example of schema markup for my company (Hatch):<\/p>\n You can use a tool like schema.org<\/a> to generate schema markup.<\/p>\n \ud83d\udd0d Find the right keywords to target in your SEO strategy with our Free Keyword Tool<\/a>!<\/strong><\/p>\n In addition to building up your own content, you\u2019ll also want to get featured in other trusted content. This is where networking and influencer marketing<\/a> come into play. Here are some ways to get featured in content across the web:<\/p>\n Use our influencer outreach email templates<\/a> or these backlinking strategies<\/a> to get started.<\/p>\n This tactic is similar to the one we just talked about, since it\u2019s about getting mentions on websites other than your own, but this time we\u2019re referring to specific sites that have heavy influence on Knowledge Panel information. We\u2019re also referring to official listings or profiles, as opposed to a featured article or mention in a blog post. Sites to get listed on include:<\/p>\n A few notes: Just as we mentioned earlier when talking about SEO, it\u2019s important to ensure that your information is consistent and accurate across each of these sites. Also, don\u2019t try to game the system with these sites, especially the Wikis. They have strict guidelines in place precisely so these platforms can remain a trusted source of information.<\/p>\n Here\u2019s a quick chart on Wikipedia vs Wikidata to help you understand their differences and how they impact your Knowledge Panel, thanks to ChatGPT.<\/p>\n Looking at other Google Knowledge Panel examples helps you understand what to shoot for when optimizing your SEO for your Knowledge Panel. Here are a few more examples of Google Knowledge Panels.<\/p>\n Monday\u2019s Knowledge Panel information was likely pulled from PR coverage, review sites, local listings, and more.<\/p>\n Here is a Google Knowledge Panel example for a person rather than a business.<\/p>\n A pro tip: Looking at what shows in the \u201cpeople also search for\u201d section of a Google Knowledge Panel can be helpful when doing competitive analysis. This Salesloft Knowledge Panel has several.<\/p>\n Including images of your products or services across online content, like Gong.io has, can help make your Google Knowledge Panel pop.<\/p>\n Here are answers to some other questions you might have about getting a Google Knowledge Panel.<\/p>\n You can\u2019t directly edit your Knowledge Panel like you would a Google Business Profile, but you can influence it using the SEO strategies<\/a> mentioned above.<\/p>\n This varies from weeks to months, depending on how much web authority, citations, and structured data already exist in relation to your business.<\/p>\n Businesses, public figures, artists, and organizations. You don\u2019t have to be a celebrity or major brand either\u2014local businesses and microinfluencers can get Knowledge Panels too.<\/p>\n No, but it helps a lot. A Wikipedia page<\/a> will increase your business\u2019s credibility and notability in Google\u2019s eyes, especially when combined with the other strategies in this post, like structured data and other citations.<\/p>\n Not necessarily. While a PR agency can help, you can also land mentions on your own through guest posting, press releases<\/a>, podcast interviews, and backlink outreach.<\/p>\n You can suggest edits after claiming your Knowledge Panel, but changes aren\u2019t guaranteed. Your best bet is to edit the information at the source (like Wikidata or your Google Business Profile) and make sure it\u2019s consistent across the web.<\/p>\n Yes, and you should! The two often complement each other and work together to improve your visibility in both branded search and local results.<\/p>\nBenefits of a Google Knowledge Panel<\/h3>\n
Google Knowledge Panel vs. Google Business Profile: What\u2019s the difference?<\/h2>\n
![\"google](\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2025\/04\/google-knowledge-panel-benefits-png.avif\")
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How to get a Google Knowledge Panel for your business<\/h2>\n
1. Request a Knowledge Panel claim<\/h3>\n
![\"google](\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2025\/04\/google-knowledge-panel-examples-png.avif\")
<\/p>\n2. Claim and optimize your Google Business Profile<\/h3>\n
3. Build your online presence<\/h3>\n
\n
![\"google](\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2025\/04\/google-knowledge-panel-example-schema-png.avif\")
<\/p>\n4. Build your online authority<\/h3>\n
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5. Get listed on key sites<\/h3>\n
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Google Knowledge Panel examples<\/h2>\n
Monday<\/h3>\n
![\"google](\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2025\/04\/google-knowledge-panel-example-monday-png.avif\")
<\/p>\nAnn Handley<\/h3>\n
![\"google](\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2025\/04\/google-knowledge-panel-ann-handley-png.avif\")
<\/p>\nSalesloft<\/h3>\n
![\"google](\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2025\/04\/google-knowledge-panel-salesloft-png.avif\")
<\/p>\nGong.io<\/h3>\n
![\"google](\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2025\/04\/google-knowledge-panel-examples-going-png.avif\")
<\/p>\nGoogle Knowledge Panel FAQs<\/h2>\n
Can you edit your Google Knowledge Panel?<\/h3>\n
How long does it take to get a Google Knowledge Panel?<\/h3>\n
Who can get a Google Knowledge Panel?<\/h3>\n
Does having a Wikipedia page guarantee a Google Knowledge Panel?
<\/strong><\/h3>\nDo I need a PR agency to get featured in external sources?
<\/strong><\/h3>\nWhat should I do if incorrect info appears in my Knowledge Panel?
<\/strong><\/h3>\nCan I have both a Knowledge Panel and a Google Business Profile?
<\/strong><\/h3>\nGet working on your Google Knowledge Panel now<\/h2>\n