\n<\/p>\n
You\u2019ve launched your Shopify store, you\u2019re seeing traffic come in, but sales aren\u2019t happening \u2014 frustrating, right? You\u2019re not alone. Many new (and even experienced) merchants run into this problem.<\/p>\n
The good news is, there\u2019s usually a clear reason why it\u2019s happening \u2014 and even better, there\u2019s a fix.<\/p>\n
Here are the 7 most common reasons why your Shopify store might not be converting, based on insights from thousands of StoreYa merchants we\u2019ve helped grow.<\/p>\n
First impressions matter. If your website design looks outdated, messy, or amateur, visitors will leave without buying \u2014 no matter how good your products are.<\/p>\n
What to check:<\/strong><\/p>\n Homepage first impression<\/span><\/p>\n Q: Do all menu links work?<\/p>\n Q: Does the banner image give an indication of what the site is about? Q: Does the banner image have a clear call to action\/button? Q: Does the banner image have a good text description? Q: Does the site have a favicon?<\/p>\n Q: Does the site have a search box?<\/p>\n Q: Is the banner image fully visible without having to scroll down?<\/p>\n Q: Is the header too big?<\/p>\n Q: Is the logo ok?<\/p>\n Design<\/span><\/p>\n Q: Are images of good quality? Q: Does the homepage explains well what you\u2019re selling? Q: Does the page load at a reasonable time? Q: Is the site\u2019s branding ok? Q: Is the text easy to read? Q: Is there social proof visible i.e. reviews? General<\/span><\/p>\n Q: Does the site have popups? Q: Do all the footer links work? Q: Does the site have all the necessary information pages? Q: Does the site have social media links on the homepage Product pages<\/span><\/p>\n Q: Does the page show product reviews? Q: Are product images ok? Q: Does the add to cart button stand out? Q: Is the product description ok? Q: Is the Add to cart button high on the page? Additional feedback can be found here:<\/p>\n
A: Your banner image needs to explain what your site is about better<\/p>\n
A: Make sure images have real buttons and not just images<\/p>\n
A: Your banner text needs to explain what the site is about or what it is trying to solve<\/p>\n
A: Having good images will make your site look more professional and will help gain trust<\/p>\n
A: Your homepage should tell people what you are about and why they should buy from you<\/p>\n
A: Slow load times will affect your conversion rate<\/p>\n
A: The site text and colors should all match.<\/p>\n
A: The text should stand out and be easy to read for people<\/p>\n
A: This is very important<\/p>\n
A: Make sure they do not distract from the site. And that they appear after 3-5 seconds and not immediately<\/p>\n
A: Links not working will drive people away<\/p>\n
A: Having all the correct Info pages like T&C, Privacy, Shipping, About us, etc are vital for a store to have<\/p>\n
A: Social media links should be put in the product pages and things like footer\/blogs as you can easily lose visitors if they are redirected away from the site and can then be easily distracted<\/p>\n
A: Having reviews will help with trust to your site and also every time you get a review the search engines will treat it as new content which will help SEO<\/p>\n
A: Product image should be clear as these will sell your products<\/p>\n
A: ATC buttons should stand out so people can see them easily<\/p>\n
A: Product descriptions should explain all the selling points and details of the product<\/p>\n
A: Having a high ATC will help with conversions<\/p>\n\n