{"id":224411,"date":"2025-05-05T07:55:29","date_gmt":"2025-05-05T07:55:29","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/ads-are-powerful-despite-changes-in-grocery-shopping-behavior\/"},"modified":"2025-05-05T07:55:29","modified_gmt":"2025-05-05T07:55:29","slug":"ads-are-powerful-despite-changes-in-grocery-shopping-behavior","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=224411","title":{"rendered":"Ads are Powerful, Despite Changes in Grocery Shopping Behavior"},"content":{"rendered":"


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Looking back a few months ago, I can remember how my grocery shopping trip consisted of multiple store visits and abundantly stocked shelves accompanied by a sassy child begging for \u2013 well, everything. Now, social distancing guidelines and stay-at-home orders have changed the way I and millions of others do our grocery store shopping. Even though grocery shopping behavior has changed across the U.S., the effectiveness of grocery store advertising has remained constant. Receipt tape<\/a> and shopping cart ads<\/a> date back 30 plus years, and are demonstrating their resilience and longevity in these uncharted waters.<\/p>\n

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So, how has grocery shopping behavior changed?<\/p>\n

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Fewer Trips to the Store<\/strong><\/h2>\n

There\u2019s no denying that there\u2019s been an increase in online grocery shopping over these past few months with more people opting for home delivery or curbside pick-up. However, 84% of online shoppers reported that they encountered an issue<\/a>. Frustrations are high with out-of-stock items, delivery delays, and mistakes in orders. These experiences have already resulted in some people returning to in-store shopping.<\/p>\n

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For the people who insist on picking their produce from inside the store, their grocery shopping behavior has changed as well. 78% have made a change in where they shop<\/a> as a result of COVID-19. People are shopping at fewer stores, different types of stores, or have changed where they shop most frequently. Folks are looking for one-stop shopping for their grocery needs to limit exposure to the Coronavirus. For many, this means shopping at their neighborhood grocery store.<\/p>\n

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For advertisers, this means you\u2019re more likely to reach the people that live within a small geographic radius of your business. i.e., your ideal customers.<\/p>\n

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More Planning, Less Browsing<\/strong><\/h2>\n

Gone are the days of wandering the grocery aisles browsing for items. People are putting a lot more effort into planning their shopping trips. I\u2019ve always been a stickler for grocery lists. Now, more shoppers are seeing the benefits of list-making as they try to shorten their time spent in the store, focus on buying food staples and staying stocked up on essential supplies.<\/p>\n

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Meal planning has also become a big thing. It not only increases the number of items needed but as a result, 55% of people report spending more money per grocery store visit<\/a>.<\/p>\n

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Heftier shopping lists lead to more time pushing the shopping cart around (while staring at the billboard-style ad) and more purchased items. i.e., a longer receipt housing ads for local businesses.<\/p>\n

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Going on a Solo Mission<\/strong><\/h2>\n

One recent visit to the grocery store with my 5-year old brought me to the conclusion that it\u2019s something I don\u2019t want to do again until the threat of COVID-19 is over. Bribing her to wear a mask and continuously telling her not to smell things or play hopscotch with the social distancing floor stickers only made my shopping trip more challenging.<\/p>\n

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Apparently, I\u2019m not alone in my decision to leave certain family members at home. 36% of shoppers have made changes in who does the grocery shopping<\/a>. What was once a nice outing for families or couples has now become a one-person operation.<\/p>\n

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What hasn\u2019t changed is that the primary household shopper, albeit solo, will visit the grocery store an average of 1.7 times per week<\/a> and the secondary shopper will visit 1.3 times a week.<\/p>\n

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This is great news for businesses who want to advertise at the grocery store. It shows that the household decision-maker can continuously be reached via grocery store advertising<\/a>. In addition, not even the pandemic has stopped shoppers from returning to the store multiple times a week. Shoppers are exposed to grocery store ads an average of 1.5 times a week. That\u2019s more repetition than what you\u2019d get with direct mail before the pandemic!<\/p>\n

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Grocery Store Advertising Is Thriving\u00a0<\/strong><\/h2>\n

Even with the changes in grocery shopping behavior, grocery stores are seeing a wild increase in the number of daily shoppers. There is no doubt that grocery store advertising<\/a> continues to be an effective way to reach local consumers.<\/p>\n

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Find out exactly how to generate new customers by downloading the IndoorMedia Advertising Kit.\u00a0<\/a><\/strong><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Looking back a few months ago, I can remember how my grocery shopping trip consisted of multiple store visits and abundantly stocked shelves accompanied by a sassy child begging for \u2013 well, everything. Now, social distancing guidelines and stay-at-home orders have changed the way I and millions of others do our grocery store shopping. Even […]<\/p>\n","protected":false},"author":1,"featured_media":224412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[14239,14246,45871,44479,3626,7289,11132],"dealstore":[],"offerexpiration":[],"class_list":["post-224411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ads","tag-behavior","tag-brand-advertising","tag-coupon-advertising","tag-grocery","tag-powerful","tag-shopping"],"yoast_head":"\nAds are Powerful, Despite Changes in Grocery Shopping Behavior - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=224411\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ads are Powerful, Despite Changes in Grocery Shopping Behavior - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Looking back a few months ago, I can remember how my grocery shopping trip consisted of multiple store visits and abundantly stocked shelves accompanied by a sassy child begging for \u2013 well, everything. 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