{"id":222520,"date":"2025-05-04T09:05:23","date_gmt":"2025-05-04T09:05:23","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/adameveddb-appoints-lori-meakin-as-planning-partner-marketing-communication-news\/"},"modified":"2025-05-04T09:05:23","modified_gmt":"2025-05-04T09:05:23","slug":"adameveddb-appoints-lori-meakin-as-planning-partner-marketing-communication-news","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=222520","title":{"rendered":"adam&eveDDB appoints Lori Meakin as Planning Partner \u2013 Marketing Communication News"},"content":{"rendered":"


\n<\/p>\n

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adam&eveDDB<\/strong><\/a> has hired the multi-award-winning strategist Lori Meakin as Planning Partner<\/strong>.<\/p>\n

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Lori Meakin \u2013 Planning Partner , adam&eveDDB<\/em><\/figcaption><\/figure>\n<\/div>\n

Along with being a celebrated strategist and the co-founder of creative agency Joint London, Lori is an author, researcher and renowned gender equality activist.<\/p>\n

In her new role as Planning Partner, Lori will be leading strategy teams on key clients including McCain. She\u00a0will also apply her expertise in gender communications to help brands find new ways to innovate and grow. She reports to adam&eveDDB<\/a> Chief Strategy Officer Will Grundy.<\/p>\n

Lori co-founded Joint in 2012, where she worked with brands including Amazon, Vue, Google and Reach. Her work with Amazon resulted in commercially and critically successful ads, including \u2018Vicar & Imam\u2019, ranked the most successful technology ad tested in System1\u2019s database; and Prime\u2019s \u2018Rapunzel\u2019, which won multiple awards including a Gerety which celebrates \u2018the best in advertising that resonates most with a female audience\u2019.<\/p>\n

She also led the launch of TSB back on to the British high street, resulting in it becoming Britain\u2019s most recommended and fastest-growing high street bank.<\/p>\n

Through her career, Lori has won top industry awards across branding, advertising, broadcast promotions, strategy and effectiveness, including an IPA Effectiveness Grand Prix for her work on drugs education for the\u00a0Health Education Authority.<\/p>\n

She is the author of the book \u2018No More Menemies: Getting Beyond the Fear & Frustration of the Gender Wars\u2019, which gained widespread recognition, ranking the #3 Best Seller in Amazon\u2019s Women Writers & Women\u2019s Writing category.<\/p>\n

A dedicated gender equality activist, Lori is a WACL executive who has worked with gender-focused organisations, including #timeTo, Just Like Us, the English Collective of Prostitutes, My Image My Choice and Women in Journalism. She is also a Fellow of The Royal Society for Arts, Manufactures and Commerce.<\/p>\n

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Will Grundy said:<\/strong> \u201cLori is not only a celebrated strategist with vast experience of driving growth and innovation for some of the worlds\u2019 biggest brands, she\u2019s an expert on gender representation and a tireless campaigner for gender equality. She\u2019s a hugely inspiring, progressive thinker who will help our agency and our clients put Feeling First in all sorts of incredible ways.\u201d<\/p>\n<\/blockquote>\n

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Lori Meakin said:<\/strong> \u201cThere aren\u2019t many iconic brands in this industry, but adam&eveDDB is deservedly one. I\u2019m thrilled to be joining, and doing all I can to support Miranda, Will, Ant and Mike as they lead the agency into an even brighter future.\u201d<\/p>\n<\/blockquote>\n

Source<\/strong>: adam&eveDDB<\/a><\/p>\n

\u00a0\u00a0Adam&EveDDB<\/a>, Agency<\/a>, Appointment<\/a>, Lori Meakin<\/a>, Planning Partner<\/a><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

adam&eveDDB has hired the multi-award-winning strategist Lori Meakin as Planning Partner. Lori Meakin \u2013 Planning Partner , adam&eveDDB Along with being a celebrated strategist and the co-founder of creative agency Joint London, Lori is an author, researcher and renowned gender equality activist. In her new role as Planning Partner, Lori will be leading strategy teams […]<\/p>\n","protected":false},"author":1,"featured_media":222521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[65207,16648,12974,53018,8402,83340,1820,4327,10922],"dealstore":[],"offerexpiration":[],"class_list":["post-222520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-adameveddb","tag-appoints","tag-communication","tag-lori","tag-marketing","tag-meakin","tag-news","tag-partner","tag-planning"],"yoast_head":"\nadam&eveDDB appoints Lori Meakin as Planning Partner \u2013 Marketing Communication News - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=222520\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"adam&eveDDB appoints Lori Meakin as Planning Partner \u2013 Marketing Communication News - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"adam&eveDDB has hired the multi-award-winning strategist Lori Meakin as Planning Partner. Lori Meakin \u2013 Planning Partner , adam&eveDDB Along with being a celebrated strategist and the co-founder of creative agency Joint London, Lori is an author, researcher and renowned gender equality activist. 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