\n<\/p>\n
Securing important early listings is a milestone of any new business. And earlier this spring, Red Fin Cider did just that by sealing a listing for both its Fresh Apple and their Meloncherry styles at Waitrose.<\/p>\n
44 Waitrose stores now stock Red Fin Cider, a product launched by three industry veterans and friends, Freddie Rouse, Dave Tugwell and Graeme Baldwin, who saw a need for a new and vibrant brand in the category that was both independently craft but also accessible and a real celebration of Somerset apples, delivering a cider that stacks up in the world of craft beer.<\/p>\n
This follows on from the business quickly establishing itself in the on-trade, already gaining a significant national presence and loyal following since its launch in June 2024, becoming one of the fastest-growing cider brands and drinks brands in the UK.<\/p>\n
So what better time to revisit our conversation with co-founder Dave Tugwell. In this episode we reflect on how launching a new business is always an exciting time and a challenging one, too. <\/p>\n
He talks through the company\u2019s journey so far. We also discuss the trio launching into a competitive category, its place in the wider world of craft beer and its commitment to showing consumers that cider can, and should be, fun.<\/p>\n\n","protected":false},"excerpt":{"rendered":"
Securing important early listings is a milestone of any new business. And earlier this spring, Red Fin Cider did just that by sealing a listing for both its Fresh Apple and their Meloncherry styles at Waitrose. 44 Waitrose stores now stock Red Fin Cider, a product launched by three industry veterans and friends, Freddie Rouse, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[2539,907,5508,17563],"dealstore":[],"offerexpiration":[],"class_list":["post-222200","post","type-post","status-publish","format-standard","hentry","category-beer","tag-building","tag-business","tag-early","tag-milestones"],"yoast_head":"\n