{"id":220821,"date":"2025-05-03T12:33:42","date_gmt":"2025-05-03T12:33:42","guid":{"rendered":"https:\/\/peraltafinancing.com\/animation\/i-reel-keeps-it-light-in-new-ulysse-nardin-launch-film-motion-design\/"},"modified":"2025-05-03T12:33:42","modified_gmt":"2025-05-03T12:33:42","slug":"i-reel-keeps-it-light-in-new-ulysse-nardin-launch-film-motion-design","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=220821","title":{"rendered":"I-r\u00e9el Keeps it Light in New Ulysse Nardin Launch Film – Motion design"},"content":{"rendered":"


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The team at Paris studio I-r\u00e9el continues their creative collaboration with luxury watchmaker Ulysse Nardin in this launch film for the new Diver [AIR] sport watch premiered during the Watches & Wonders 2025 trade show. <\/p>\n

From I-r\u00e9el: \u201cThe Diver [AIR] features a skeletonized design and advanced materials like titanium, silicon, Carbon-foil, and Nylo\u00ae-Foil. With a weight of just 52g, the watch is water-resistant to 200 meters and can withstand forces of up to 5,000 G.<\/p>\n

\u201cIn line with the Watches & Wonders booth scenography, we imagined a scientific experimentation laboratory located in the Swiss mountains, the UN Centre for Innovation, where the Diver [AIR]\u2019s capabilities are pushed to their limits.
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\u201cAll the experiences in the film are based on the use of air, as it is what constitutes 80% of the watch\u2019s volume.\u201d<\/p>\n<\/blockquote>\n

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\u201cThe universe of the film pays tribute to the performance and lightness of the watch. Pockets that inflate and take flight, balloons compressed up to 20 ATM, shock resistance measured in a vacuum tunnel: all the experiences in the film are based on the use of air, as it is what constitutes 80% of the watch\u2019s volume.<\/p>\n

\u201cTo add a human dimension, we included sequences showing athletes undergoing tests, pushing their watches to the same limits as themselves. We worked in CGI and motion design, while also incorporating touches of AI-generated animation, carefully reworked within our traditional VFX pipeline.<\/p>\n

\u201cTo highlight its main features and add aesthetic consistency, we used motion design that refers to the scientific universe of high horology and of course the color of the watch \u2013 all consistent with the graphic design used on Ulysse Nardin\u2019s communication assets for this launch.\u201d
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Client: Ulysse Nardin<\/p>\n

Production: I-r\u00e9el<\/a>
ECD: I-r\u00e9el
Director: Henri Hayon, Simon Ravet
Project Management: Mathilde Tournois
Producer: Henri Hayon
Art Director: Simon Ravet & Jonathan Ray\u00e9
CD: Alain Laurans
Lead 3D Artist: Bruno Jean
3D Artist: Gaspard Chaumette, Fadia Hamam, Benjamin Reynolds
Motion Design: Jonathan Ray\u00e9
Editor: L\u00e9on Gazel
Colorist: Simon Ravet<\/p>\n

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