{"id":220604,"date":"2025-05-03T09:47:15","date_gmt":"2025-05-03T09:47:15","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-113\/"},"modified":"2025-05-03T09:47:15","modified_gmt":"2025-05-03T09:47:15","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-113","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=220604","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"


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News Briefs for May 1, 2025<\/h2>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMay 1, 2025<\/a><\/span><\/p>\n

\u2022Proximo Spirits has launched the first U.S. ad campaign for Gran Centenario Tequila, titled \u201cDon\u2019t Be a Gringo.\u201d The campaign, which launches ahead of this year\u2019s Cinco de Mayo, will run on social and online platforms, as well as on TV and through in-person activations. The brand will host \u201cR\u00e1pido Gringo Tests\u201d in New York City and Chicago on May 3 and the campaign will run through 2025. Last year, Gran Centenario was up 12% to 271,000 cases in the U.S., according to Impact Databank.<\/p>\n

\u2022A variety of new Scotch and Irish whisky releases are hitting the market, including newcomers from Ledaig, Oban, Midleton, Dingle, and Natterjack. The recently released whiskies from across the pond include some annual editions and new expressions to explore. Whisky Advocate has all the details.<\/a><\/p>\n

\u2022Tequila brand Bandero, created by Patr\u00f3n founder John Paul DeJoria, has expanded into Illinois, Nevada, and North Carolina, bringing its total distribution footprint to eight states. The brand has two releases, a Blanco Tequila made from agave grown in the highlands of Jalisco and bottled at 40% abv, and Bandero Caf\u00e9, a 35% abv Tequila and coffee liqueur. Bandero \u201cfills a key gap in the market, offering an approachable yet elevated sipping experience at under $50,\u201d according to the company, which says sales are currently up by 50% against last year.<\/p>\n

Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.
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Tagged : Bandero<\/a>, Gran Centaenario<\/a>, Proximo<\/a>, Whisky Advocate<\/a><\/span><\/p>\n

GET YOUR FIRST LOOK AT 2024 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2024 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

News Briefs for May 1, 2025 May 1, 2025 \u2022Proximo Spirits has launched the first U.S. ad campaign for Gran Centenario Tequila, titled \u201cDon\u2019t Be a Gringo.\u201d The campaign, which launches ahead of this year\u2019s Cinco de Mayo, will run on social and online platforms, as well as on TV and through in-person activations. The […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-220604","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"\nExclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=220604\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"News Briefs for May 1, 2025 May 1, 2025 \u2022Proximo Spirits has launched the first U.S. ad campaign for Gran Centenario Tequila, titled \u201cDon\u2019t Be a Gringo.\u201d The campaign, which launches ahead of this year\u2019s Cinco de Mayo, will run on social and online platforms, as well as on TV and through in-person activations. 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