{"id":21995,"date":"2025-01-11T01:34:34","date_gmt":"2025-01-11T01:34:34","guid":{"rendered":"https:\/\/peraltafinancing.com\/angel-investor\/angel-investing-projections\/"},"modified":"2025-01-11T01:34:34","modified_gmt":"2025-01-11T01:34:34","slug":"angel-investing-projections","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=21995","title":{"rendered":"Angel Investing \u2013 Projections?????"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p style=\"text-align:justify\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"12\" data-permalink=\"https:\/\/womeninvest.nyc\/firework-of-dollars-4\/\" data-orig-file=\"https:\/\/womeninvest.nyc\/wp-content\/uploads\/2012\/07\/url-21.jpg\" data-orig-size=\"4000,3000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Sergey G. Sundikov&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;The big  Firework of United States dollars&quot;,&quot;created_timestamp&quot;:&quot;1190241337&quot;,&quot;copyright&quot;:&quot;Sergey G. Sundikov&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Firework of dollars&quot;}\" data-image-title=\"Firework of dollars\" data-image-description=\"&lt;p&gt;The big  Firework of United States dollars&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/womeninvest.nyc\/wp-content\/uploads\/2012\/07\/url-21.jpg?w=300\" data-large-file=\"https:\/\/womeninvest.nyc\/wp-content\/uploads\/2012\/07\/url-21.jpg?w=500\" class=\"wp-image-12 alignleft\" src=\"https:\/\/womeninvest.nyc\/wp-content\/uploads\/2012\/07\/url-21.jpg\" alt=\"Firework of dollars\" width=\"190\" height=\"143\" \/>There is much debate as to whether investors in early stage companies benefit from reviewing\u00a0 financial projections and business plans. The earlier the stage of the company, the harder it is to \u201cpredict\u201d what the future pathway will look like. Without a having an opportunity to review a business plan however,\u00a0 it is difficult for investors to understand how the company intends to spend the funds raised and what it hopes to accomplish with those funds.<\/p>\n<p>In reviewing plans\/projections from early stage companies, I like to be able to answer the following three questions:<\/p>\n<ul>\n<li>What will be the monthly net spend? \u2013 the BURN<\/li>\n<li>How long will this funding last? \u2013 the RUNWAY<\/li>\n<li>What will this raise enable the company to accomplish? \u2013 the METRICS<\/li>\n<\/ul>\n<p style=\"text-align:justify\">Understanding the components of the monthly BURN provides insight as to how the CEO plans to grow the team, allocate any marketing dollars, build out a tech team, etc. This projection should include the efficacy of the funds to be spent &#8211; will it result in an increase in user growth or engagement, a completed pilot or other measure critical to the industry vertical represented. If the company is generating or anticipating generating revenue near term, the &#8220;<em>go to market<\/em>&#8221; strategy can be evaluated based on the underlying assumptions in the model. Understanding whether these revenue assumptions are based on a pilot that the company has run, industry metrics or just a best guess will help the investor determine the confidence level they want to assign to any projections. As a company matures, so should the financial sophistication of the projections. Understanding the RUNWAY and the METRICS will help the investor evaluate whether the proposed funding will enable the company to reach an inflection point to either attract additional funding or become cash flow positive. Unfortunately many startups run out of money before achieving the necessary metrics.\u00a0<\/p>\n<p style=\"text-align:justify\">I once had a CEO tell me that they were not going to &#8220;waste their time&#8221; putting together a financial model for investors. I could not agree more \u2013 if the CEO is creating a business model simply for investors, it is pretty useless. I want the CEO to share with me the model they are actually using to run their business. Reminds me of the famous words of Yogi Berra &#8211; \u201cIf you don\u2019t know where you are going, you\u2019ll end up someplace else\u201d.\u00a0 Another red flag for me is the CEO who outsources the financial model and never really owns their numbers. I&#8217;ll trade a multi-color picture perfect chart for a somewhat messy but real excel spreadsheet any day.\u00a0<\/p>\n<p style=\"text-align:justify\">For investors and founders looking to increase their comfort level in understanding financial statements and projections, I recommend:<\/p>\n<p><a href=\"https:\/\/wsp.wharton.upenn.edu\/book\/financial-literacy-for-managers\/\"><strong>Financial Literacy<\/strong> <\/a>&#8211; by Richard A. Lambert, Professor of Accounting at the Wharton School of the University of Pennsylvania<\/p>\n<p><a href=\"https:\/\/store.hbr.org\/product\/financial-intelligence-revised-edition-a-manager-s-guide-to-knowing-what-the-numbers-really-mean\/10833\"><strong>Financial Intelligence<\/strong><\/a> \u2013 by Karen Berman and Joe Knight<\/p>\n<p style=\"text-align:justify\">Although both of these books are targeted primarily at understanding the financial statements of public companies, many of the concepts apply to startups as well. As early stage companies mature and begin to become more financially sophisticated, this information will prove even more useful.<\/p>\n<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>There is much debate as to whether investors in early stage companies benefit from reviewing\u00a0 financial projections and business plans. The earlier the stage of the company, the harder it is to \u201cpredict\u201d what the future pathway will look like. Without a having an opportunity to review a business plan however,\u00a0 it is difficult for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12034],"tags":[1219,10906,14614],"dealstore":[],"offerexpiration":[],"class_list":["post-21995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-angel-investor","tag-angel","tag-investing","tag-projections"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Angel Investing \u2013 Projections????? - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=21995\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Angel Investing \u2013 Projections????? - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"There is much debate as to whether investors in early stage companies benefit from reviewing\u00a0 financial projections and business plans. 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