{"id":21983,"date":"2025-01-11T01:23:06","date_gmt":"2025-01-11T01:23:06","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/diageo-closes-chase-distillery-drinks-international\/"},"modified":"2025-01-11T01:23:06","modified_gmt":"2025-01-11T01:23:06","slug":"diageo-closes-chase-distillery-drinks-international","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=21983","title":{"rendered":"Diageo closes Chase Distillery &#8211; Drinks International"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>The decision to move production was first revealed in last June with an aim to \u201cfuture-proof\u201d the brand.<\/p>\n<p>The production of Chase will now join Diageo brands Smirnoff, Tanqueray, Gordon\u2019s and Johnnie Walker at Cameronbridge Distillery in Fife, Scotland, the largest whisky and alcohol distillery in the world.<\/p>\n<p>A spokesperson for the company said: \u201cSince acquiring Chase in 2021, we have seen substantial change in the vodka and gin categories.<\/p>\n<p>\u201cTo future proof Chase, we took the decision to renovate the liquid, revitalise the packaging, and transform the brand supply to drive its efficiency. These developments are designed to create future growth opportunities for the brand.\u201d<\/p>\n<p>It is understood that the 17 people employed at Chase Distillery were given the option of new roles within Diageo or redundancy.<\/p>\n<p>In 2021, Diageo completed the purchase of Chase, which was founded by William Chase from the proceeds of the \u00a340m sale of Tyrrells Crisps in 2008.<\/p>\n<p>At the time, Dayalan Nayager, then managing director of Diageo Great Britain said: \u201cWe are delighted to welcome Chase Distillery and its quintessentially British portfolio of high quality, crafted brands to Diageo. We are very much looking forward to working with the Chase team to build on the portfolio\u2019s considerable potential.\u201d<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The decision to move production was first revealed in last June with an aim to \u201cfuture-proof\u201d the brand. The production of Chase will now join Diageo brands Smirnoff, Tanqueray, Gordon\u2019s and Johnnie Walker at Cameronbridge Distillery in Fife, Scotland, the largest whisky and alcohol distillery in the world. A spokesperson for the company said: \u201cSince [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[11350,14590,14597,14586,14591,14596,14030,14592,14595,14585,14593,5038,14594,14588,3006,4237,10166,14587,14589,1762],"dealstore":[],"offerexpiration":[],"class_list":["post-21983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alcohol","tag-chase","tag-chase-distillery","tag-chase-distillery-diageo","tag-closes","tag-closes-chase","tag-closes-chase-distillery","tag-diageo","tag-diageo-closes","tag-diageo-closes-chase","tag-distillery","tag-distillery-diageo","tag-drinks","tag-england-moving","tag-gin","tag-international","tag-moving","tag-production","tag-scotland","tag-vodka","tag-west"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diageo closes Chase Distillery - Drinks International - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=21983\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diageo closes Chase Distillery - Drinks International - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The decision to move production was first revealed in last June with an aim to \u201cfuture-proof\u201d the brand. 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A spokesperson for the company said: \u201cSince [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=21983\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-11T01:23:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/11550.photo_.4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"570\" \/>\n\t<meta property=\"og:image:height\" content=\"339\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=21983#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=21983\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Diageo closes Chase Distillery &#8211; 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