{"id":218967,"date":"2025-05-02T14:13:49","date_gmt":"2025-05-02T14:13:49","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/vccp-and-kwik-fit-show-custom-jokes-in-ooh-ads\/"},"modified":"2025-05-02T14:13:49","modified_gmt":"2025-05-02T14:13:49","slug":"vccp-and-kwik-fit-show-custom-jokes-in-ooh-ads","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=218967","title":{"rendered":"VCCP and Kwik Fit show custom jokes in OOH ads"},"content":{"rendered":"
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VCCP and Kwik Fit show custom jokes in OOH ads<\/title><\/p>\n<p> <meta name=\"HandheldFriendly\" content=\"True\"\/><br \/>\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\/><\/p>\n<p> <meta name=\"theme-color\" content=\"#d48538\"\/><\/p>\n<link rel=\"preload\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.js?v=36ac71c081\" as=\"script\"\/>\n <link rel=\"preload\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.css?v=36ac71c081\" as=\"style\"\/>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/>\n <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin=\"\"\/>\n<link rel=\"preload stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Lora:ital,wght@0,400;0,500;0,600;0,700;1,400;1,500;1,600;1,700&family=Poppins:ital,wght@0,600;0,700;1,600;1,700&display=swap\" as=\"style\" onload=\"this.onload=null;this.rel=\" stylesheet=\"\" crossorigin=\"\"\/>\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.css?v=36ac71c081\"\/>\n<link rel=\"icon\" href=\"https:\/\/adland.tv\/content\/images\/size\/w256h256\/2025\/04\/ad-favicon.png\" type=\"image\/png\"\/>\n <link rel=\"canonical\" href=\"https:\/\/adland.tv\/vccp-and-kwik-fit-show-custom-jokes-in-ooh-ads\/\"\/>\n <meta name=\"referrer\" content=\"no-referrer-when-downgrade\"\/><\/p>\n<p> <meta property=\"og:site_name\" content=\"AdLand\"\/><br \/>\n <meta property=\"og:type\" content=\"article\"\/><br \/>\n <meta property=\"og:title\" content=\"VCCP and Kwik Fit show custom jokes in OOH ads\"\/><br \/>\n <meta property=\"og:description\" content=\"The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For example, \u2018Hey you in the Italian car. Why should you always use a sat nav? Because otherwise you\u2019ll just Rome around\u2019; \u2018Hey, driver in the white car. Why does\"\/><br \/>\n <meta property=\"og:url\" content=\"https:\/\/adland.tv\/vccp-and-kwik-fit-show-custom-jokes-in-ooh-ads\/\"\/><br \/>\n <meta property=\"og:image\" content=\"https:\/\/adland.tv\/content\/images\/2025\/04\/ad-black-3.png\"\/><br \/>\n <meta property=\"article:published_time\" content=\"2025-05-01T12:52:10.000Z\"\/><br \/>\n <meta property=\"article:modified_time\" content=\"2025-05-01T12:52:10.000Z\"\/><br \/>\n <meta property=\"article:tag\" content=\"OOH\"\/><\/p>\n<p> <meta name=\"twitter:card\" content=\"summary_large_image\"\/><br \/>\n <meta name=\"twitter:title\" content=\"VCCP and Kwik Fit show custom jokes in OOH ads\"\/><br \/>\n <meta name=\"twitter:description\" content=\"The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For example, \u2018Hey you in the Italian car. Why should you always use a sat nav? Because otherwise you\u2019ll just Rome around\u2019; \u2018Hey, driver in the white car. Why does\"\/><br \/>\n <meta name=\"twitter:url\" content=\"https:\/\/adland.tv\/vccp-and-kwik-fit-show-custom-jokes-in-ooh-ads\/\"\/><br \/>\n <meta name=\"twitter:image\" content=\"https:\/\/adland.tv\/content\/images\/2025\/03\/AdlandTV10241024-1.png\"\/><br \/>\n <meta name=\"twitter:label1\" content=\"Written by\"\/><br \/>\n <meta name=\"twitter:data1\" content=\"Ari Paparo\"\/><br \/>\n <meta name=\"twitter:label2\" content=\"Filed under\"\/><br \/>\n <meta name=\"twitter:data2\" content=\"OOH\"\/><br \/>\n <meta name=\"twitter:site\" content=\"@adland\"\/><br \/>\n <meta name=\"twitter:creator\" content=\"@aripap\"\/><br \/>\n <meta property=\"og:image:width\" content=\"964\"\/><br \/>\n <meta property=\"og:image:height\" content=\"381\"\/><\/p>\n<p> <meta name=\"generator\" content=\"Ghost 5.88\"\/>\n <link rel=\"alternate\" type=\"application\/rss+xml\" title=\"AdLand\" href=\"https:\/\/adland.tv\/latest\/rss\/\"\/>\n<link href=\"https:\/\/adland.tv\/webmentions\/receive\/\" rel=\"webmention\"\/>\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/adland.tv\/public\/cards.min.css?v=36ac71c081\"\/>\n <!-- Google tag (gtag.js) --><\/p>\n<p><!-- Cookie banner --><\/p>\n<p><!-- Sign up lightbox --><\/p>\n<p> <\/head><br \/>\n <body class=\"post-template tag-ooh \" data-excerpts=\"true\" id=\"wp_automatic_ReadabilityBody\"><\/p>\n<p> <main class=\"main flex-1\"><\/p>\n<div class=\"container wrapper\">\n<div class=\"post-date-share\">\n <time datetime=\"2025-05-01\"><br \/>\n <span>May 01 2025<\/span><br \/>\n <span class=\"post-date__time\">8:52 AM<\/span><br \/>\n <\/time><\/p>\n<p> <span class=\"post-readtime\">1 min read<\/span><\/p>\n<p> <span class=\"spacing\"\/><\/p>\n<p> <button class=\"share-toggle\" onclick=\"this.classList.toggle('is-active')\" onmouseover=\"this.classList.toggle('is-active')\"><br \/>\n <span>Share<\/span><br \/>\n <i class=\"icon icon-chevron-down\"><br \/>\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-chevron-down\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <polyline points=\"6 9 12 15 18 9\"\/>\n<\/svg><br \/>\n<\/i> <\/button><\/p>\n<\/div>\n<article class=\"post tag-ooh no-image content post-access-public\">\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/adland.tv\/content\/images\/2025\/05\/Kwik-Fit-GIF.gif\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w600\/2025\/05\/Kwik-Fit-GIF.gif 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/2025\/05\/Kwik-Fit-GIF.gif 1000w, https:\/\/adland.tv\/content\/images\/size\/w1600\/2025\/05\/Kwik-Fit-GIF.gif 1600w, https:\/\/adland.tv\/content\/images\/size\/w2400\/2025\/05\/Kwik-Fit-GIF.gif 2400w\" sizes=\"auto, (min-width: 720px) 720px\"\/><\/figure>\n<p>The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For example, \u2018Hey you in the Italian car. Why should you always use a sat nav? Because otherwise you\u2019ll just Rome around\u2019; \u2018Hey, driver in the white car. Why does it cost so much to put air in a tyre? Inflation!\u2019; and \u2018Hey cab driver. What\u2019s worse than raining cats and dogs? Hailing taxis!\u2019<\/p>\n<p>Brand: Kwik Fit<\/p>\n<p>Creative agency: VCCP<\/p>\n<p>Creative Director: Tony Hector, <\/p>\n<p>Creatives: Ed Rees & Kat Lwahas<\/p>\n<p>Account Lead: Joe Humphries. <\/p>\n<p>Account Manager: Stella Wharmby<\/p>\n<p>Integrated Creative Producer: Eleanor Hardy<\/p>\n<p>Media Provider: Ocean OutdoorCreative <\/p>\n<p>Director: David Tait<\/p>\n<p>Creative Client Director: Xavier Keenan<\/p>\n<p>Project Manager: Joseph Banning<\/p>\n<\/article>\n<div class=\"post-tags content-width mb-xl\">\n <span>Categories:<\/span><br \/>\n <a href=\"https:\/\/adland.tv\/tag\/ooh\/\">OOH<\/a><br \/>\n <br \/><span>Also tagged in:<\/span><\/p><\/div>\n<div class=\"post-authors mb-xl\">\n <span class=\"section-title xs\">Author<\/span><\/p>\n<div class=\"grid gap-200\">\n<div class=\"author-card author-aripap has-image\">\n<p><a class=\"author-card__media flex flex-cc\" href=\"https:\/\/adland.tv\/author\/aripap\/\"> <picture class=\"author-card__img z-index-1\"><source sizes=\"120px\" data-sizes=\"auto\" srcset=\"https:\/\/adland.tvhttps:\/\/adland.tvhttps:\/\/adland.tvhttps:\/\/adland.tvhttps:\/\/adland.tvhttps:\/\/adland.tvhttps:\/\/adland.tvhttps:\/\/adland.tv\/content\/images\/size\/w30\/2025\/04\/Ari_Headshot_2022_400-1.jpg 30w\" data-srcset=\"https:\/\/adland.tv\/content\/images\/size\/w100\/format\/webp\/2025\/04\/Ari_Headshot_2022_400-1.jpg 100w, https:\/\/adland.tv\/content\/images\/size\/w300\/format\/webp\/2025\/04\/Ari_Headshot_2022_400-1.jpg 300w\" type=\"image\/webp\"><img decoding=\"async\" class=\"lazyload\" sizes=\"120px\" data-sizes=\"auto\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w100\/2025\/04\/Ari_Headshot_2022_400-1.jpg 100w, https:\/\/adland.tv\/content\/images\/size\/w300\/2025\/04\/Ari_Headshot_2022_400-1.jpg 300w\" src=\"https:\/\/adland.tv\/content\/images\/size\/w100\/2025\/04\/Ari_Headshot_2022_400-1.jpg\" bad-src=\"\/content\/images\/size\/w30\/2025\/04\/Ari_Headshot_2022_400-1.jpg\" alt=\"Ari Paparo\"\/><br \/>\n<\/source><\/picture><\/a><\/p>\n<div class=\"author-card__content flex-1 flex flex-col text-acc\">\n<p class=\"author-card__bio text-acc opacity-080\">CEO of Marketecture, owner of this site.<\/p>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p> <\/main><\/p>\n<p> <dialog class=\"notification\"><br \/>\n <i class=\"icon icon-success notification-icon\"><br \/>\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-circle-check\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n <path d=\"M9 12l2 2l4 -4\"\/>\n<\/svg><\/p>\n<p><\/i> <i class=\"icon icon-error notification-icon\"><br \/>\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-alert-octagon\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <path d=\"M8.7 3h6.6c.3 0 .5 .1 .7 .3l4.7 4.7c.2 .2 .3 .4 .3 .7v6.6c0 .3 -.1 .5 -.3 .7l-4.7 4.7c-.2 .2 -.4 .3 -.7 .3h-6.6c-.3 0 -.5 -.1 -.7 -.3l-4.7 -4.7c-.2 -.2 -.3 -.4 -.3 -.7v-6.6c0 -.3 .1 -.5 .3 -.7l4.7 -4.7c.2 -.2 .4 -.3 .7 -.3z\"\/>\n <line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"12\"\/>\n <line x1=\"12\" y1=\"16\" x2=\"12.01\" y2=\"16\"\/>\n<\/svg><\/p>\n<p><\/i> <i class=\"icon icon-warning notification-icon\"><br \/>\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-alert-triangle\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <path d=\"M12 9v2m0 4v.01\"\/>\n <path d=\"M5 19h14a2 2 0 0 0 1.84 -2.75l-7.1 -12.25a2 2 0 0 0 -3.5 0l-7.1 12.25a2 2 0 0 0 1.75 2.75\"\/>\n<\/svg><\/p>\n<p><\/i> <\/p>\n<p class=\"notification-msg signup-success\">Great! You\u2019ve successfully signed up.<\/p>\n<p class=\"notification-msg signin-success\">Welcome back! You’ve successfully signed in.<\/p>\n<p class=\"notification-msg subscribe-success\">You’ve successfully subscribed to AdLand.<\/p>\n<p class=\"notification-msg link-expired\">Your link has expired.<\/p>\n<p class=\"notification-msg checkout-success\">Success! Check your email for magic link to sign-in.<\/p>\n<p class=\"notification-msg billing-success\">Success! Your billing info has been updated.<\/p>\n<p class=\"notification-msg billing-cancel\">Your billing was not updated.<\/p>\n<p> <button class=\"notification-close js-notification-close\" aria-label=\"Close\" onclick=\"closeNotification(event.currentTarget.parentNode);\"><br \/>\n <i class=\"icon icon-x\"><br \/>\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-x\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <line x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\/>\n <line x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\/>\n<\/svg><br \/>\n<\/i> <\/button><br \/>\n<\/dialog><\/p>\n<p> <\/body>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>VCCP and Kwik Fit show custom jokes in OOH ads May 01 2025 8:52 AM 1 min read Share The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For example, \u2018Hey you in the Italian car. Why should you always use a sat nav? Because […]<\/p>\n","protected":false},"author":1,"featured_media":203381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[14239,834,255,16835,82508,14977,2443,56828],"dealstore":[],"offerexpiration":[],"class_list":["post-218967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ads","tag-custom","tag-fit","tag-jokes","tag-kwik","tag-ooh","tag-show","tag-vccp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VCCP and Kwik Fit show custom jokes in OOH ads - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=218967\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VCCP and Kwik Fit show custom jokes in OOH ads - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"VCCP and Kwik Fit show custom jokes in OOH ads May 01 2025 8:52 AM 1 min read Share The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. 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