{"id":218331,"date":"2025-05-02T06:50:39","date_gmt":"2025-05-02T06:50:39","guid":{"rendered":"https:\/\/peraltafinancing.com\/animation\/antoine-bardou-jacquet-and-etc-outrun-old-ideas-in-bright-new-spot-for-the-genesis-gv70-suv-motion-design\/"},"modified":"2025-05-02T06:50:39","modified_gmt":"2025-05-02T06:50:39","slug":"antoine-bardou-jacquet-and-etc-outrun-old-ideas-in-bright-new-spot-for-the-genesis-gv70-suv-motion-design","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=218331","title":{"rendered":"Antoine Bardou Jacquet and ETC Outrun Old Ideas in Bright New Spot for the Genesis GV70 SUV – Motion design"},"content":{"rendered":"


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Partizan director Antoine Bardou Jacquet and the VFX crew at Electric Theatre Collective distance Genesis from heritage luxury vehicle brands with a horde of antiquated light bulbs (yes, ideas) chasing the 2026 GV70 SUV.<\/p>\n

Jason Sperling, CCO at agency Innocean USA: \u201cIn a segment dominated by many venerable old badges, we wanted to make the point that old thinking can be an enemy to progress and originality. The GV70 isn\u2019t weighed down by a long history and those legacy ideas, represented here by weathered, steampunk light bulbs.\u201d<\/p>\n

For more VFX-heavy work from the team of Antoin Bardou Jacquet and ETC, we highly recommend watching this Coca-Cola x Marvel epic<\/a> and this fun Audible spot<\/a>.
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Client: Genesis Motor America<\/p>\n

Agency: Innocean USA
CEO: Steve Jun
CCO: Jason Sperling
SVP, ECD: Brandon Mugar
GCD: Cary Ruby, Martins Zelcs
CD: John Kritch, Nick Cade
SVP, Head of Integrated Production: Nicolette Spencer
VP, Director of Content Production: Melissa Moore
VP, EP: Brandon Boerner<\/p>\n

Production: Partizan<\/a>
Director: Antoine Bardou Jacquet<\/a>
Managing Director\/EP: Lisa Tauscher
Head of Sales\/EP: Mike Lobikis
EP: Kimi Porter Thomas
Head of Production: Ani Mikirdichian
Director of Photography: Matias Boucard
EP Line Producer: David Stewart
Production Manager: Natalie Wetherell
Managing Director: Rok Bukovec
Executive Producer: Rok Luneznik
Producer: Rok Ora\u017eem
Local Producer HU: Laszlo Ferich
Production Manager: Bor Pletersek<\/p>\n

VFX\/Color: Electric Theatre Collective<\/a>
CD\/VFX Supervisor: Ryan Knowles
Head CG: Greg McKneally
CG Lead\/Lead Animator: Andras Ormos
CG Lead\/Lead Assests: Hendrikk Freuer
Managing Director (NY): Antonia Vlasto
EP: Polly Durrance
Senior Producer: Saskia Delius
Shoot Supervisor: Ryan Knowles, Andras Ormos
Colorist: Connor Coolbear
Animation: Andras Ormos, Harry McCusker-Bland, Sauce Vilas, Han Park
Asset Build: Hendrik Freuer, Chloe Barbet, Alex Hickman, Noah Ross, Annie Rowland
Rigging: Nikolai Maderthoner
FX: Sergio Morales Paz, Vaclav Cizkovsky, Alberto Scotti, Marcel Ruegenberg, Yousef Grierson, Marcel Ruegenberg
Lighting: Alessandro Granella, Lennart Vulto
2D Team: Christian Block, Petter LindholmAlberto Pizzocchero, Adam Woolrich, Kotryna Lidziute, Taylor Hyder, Scott Middleton, Rafa Vormittag, Jessica Hayes, Kingsley Bailey, Alex Gabucci (Longform)<\/p>\n

Edit: Papercut
EP: Brandee Probasco
Editor: Biff Butler<\/p>\n

Music Composer: Danny Bensi, Saunder Jurriaans<\/p>\n

Sound design\/mix: 750MPH
Sound Designer\/Mix\/Head Sound Engineer: Sam Ashwell
Sound Designer\/Mix: Mark Hellaby
Head of Production\/Producer: Olivia Ray<\/p>\n

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