{"id":217091,"date":"2025-05-01T16:08:08","date_gmt":"2025-05-01T16:08:08","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/heinekens-social-off-socials-encourages-stepping-off-social\/"},"modified":"2025-05-01T16:08:08","modified_gmt":"2025-05-01T16:08:08","slug":"heinekens-social-off-socials-encourages-stepping-off-social","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=217091","title":{"rendered":"Heineken&#8217;s &#8220;Social off socials&#8221; encourages stepping off social"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n  <head><br \/>\n    <meta charset=\"utf-8\"\/><br \/>\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\"\/><\/p>\n<p>    <title>Heineken&#8217;s &#8220;Social off socials&#8221; encourages stepping off social<\/title><\/p>\n<p>    <meta name=\"HandheldFriendly\" content=\"True\"\/><br \/>\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\/><\/p>\n<p>    <meta name=\"theme-color\" content=\"#d48538\"\/><\/p>\n<link rel=\"preload\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.js?v=ea877b2fca\" as=\"script\"\/>\n    <link rel=\"preload\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.css?v=ea877b2fca\" as=\"style\"\/>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/>\n    <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin=\"\"\/>\n<link rel=\"preload stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Lora:ital,wght@0,400;0,500;0,600;0,700;1,400;1,500;1,600;1,700&amp;family=Poppins:ital,wght@0,600;0,700;1,600;1,700&amp;display=swap\" as=\"style\" onload=\"this.onload=null;this.rel=\" stylesheet=\"\" crossorigin=\"\"\/>\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.css?v=ea877b2fca\"\/>\n<link rel=\"icon\" href=\"https:\/\/adland.tv\/content\/images\/size\/w256h256\/2025\/04\/ad-favicon.png\" type=\"image\/png\"\/>\n    <link rel=\"canonical\" href=\"https:\/\/adland.tv\/heinekens-social-off-socials-encourages-stepping-off-social\/\"\/>\n    <meta name=\"referrer\" content=\"no-referrer-when-downgrade\"\/><\/p>\n<p>    <meta property=\"og:site_name\" content=\"AdLand\"\/><br \/>\n    <meta property=\"og:type\" content=\"article\"\/><br \/>\n    <meta property=\"og:title\" content=\"Heineken's &quot;Social off socials&quot; encourages stepping off social\"\/><br \/>\n    <meta property=\"og:description\" content=\"The campaign features actor\u00a0Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina Nyame, Lil Cherry, Jay Beech and Camila Coutinho, the campaign humorously imagines a world where social media goes quiet because everyone is out enjoying real life.&#10;&#10;Credits:&#10;&#10;Creative agency LePub\"\/><br \/>\n    <meta property=\"og:url\" content=\"https:\/\/adland.tv\/heinekens-social-off-socials-encourages-stepping-off-social\/\"\/><br \/>\n    <meta property=\"og:image\" content=\"https:\/\/adland.tv\/content\/images\/2025\/04\/ad-black-3.png\"\/><br \/>\n    <meta property=\"article:published_time\" content=\"2025-05-01T12:55:41.000Z\"\/><br \/>\n    <meta property=\"article:modified_time\" content=\"2025-05-01T12:55:41.000Z\"\/><br \/>\n    <meta property=\"article:tag\" content=\"Drinks and Alcohol\"\/><\/p>\n<p>    <meta name=\"twitter:card\" content=\"summary_large_image\"\/><br \/>\n    <meta name=\"twitter:title\" content=\"Heineken's &quot;Social off socials&quot; encourages stepping off social\"\/><br \/>\n    <meta name=\"twitter:description\" content=\"The campaign features actor\u00a0Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina Nyame, Lil Cherry, Jay Beech and Camila Coutinho, the campaign humorously imagines a world where social media goes quiet because everyone is out enjoying real life.&#10;&#10;Credits:&#10;&#10;Creative agency LePub\"\/><br \/>\n    <meta name=\"twitter:url\" content=\"https:\/\/adland.tv\/heinekens-social-off-socials-encourages-stepping-off-social\/\"\/><br \/>\n    <meta name=\"twitter:image\" content=\"https:\/\/adland.tv\/content\/images\/2025\/03\/AdlandTV10241024-1.png\"\/><br \/>\n    <meta name=\"twitter:label1\" content=\"Written by\"\/><br \/>\n    <meta name=\"twitter:data1\" content=\"Ari Paparo\"\/><br \/>\n    <meta name=\"twitter:label2\" content=\"Filed under\"\/><br \/>\n    <meta name=\"twitter:data2\" content=\"Drinks and Alcohol\"\/><br \/>\n    <meta name=\"twitter:site\" content=\"@adland\"\/><br \/>\n    <meta name=\"twitter:creator\" content=\"@aripap\"\/><br \/>\n    <meta property=\"og:image:width\" content=\"964\"\/><br \/>\n    <meta property=\"og:image:height\" content=\"381\"\/><\/p>\n<p>    <meta name=\"generator\" content=\"Ghost 5.88\"\/>\n    <link rel=\"alternate\" type=\"application\/rss+xml\" title=\"AdLand\" href=\"https:\/\/adland.tv\/latest\/rss\/\"\/>\n<link href=\"https:\/\/adland.tv\/webmentions\/receive\/\" rel=\"webmention\"\/>\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/adland.tv\/public\/cards.min.css?v=ea877b2fca\"\/>\n<p>    <!-- Google tag (gtag.js) --><\/p>\n<p><!-- Cookie banner --><\/p>\n<p>  <\/head><br \/>\n  <body class=\"post-template tag-drinks-alcohol \" data-excerpts=\"true\" id=\"wp_automatic_ReadabilityBody\"><\/p>\n<p>    <main class=\"main flex-1\"><\/p>\n<div class=\"container wrapper\">\n<div class=\"post-date-share\">\n  <time datetime=\"2025-05-01\"><br \/>\n    <span>May 01 2025<\/span><br \/>\n    <span class=\"post-date__time\">8:55 AM<\/span><br \/>\n  <\/time><\/p>\n<p>  <span class=\"spacing\"\/><\/p>\n<p>  <button class=\"share-toggle\" onclick=\"this.classList.toggle('is-active')\" onmouseover=\"this.classList.toggle('is-active')\"><br \/>\n    <span>Share<\/span><br \/>\n    <i class=\"icon icon-chevron-down\"><br \/>\n  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-chevron-down\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n   <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n   <polyline points=\"6 9 12 15 18 9\"\/>\n<\/svg><br \/>\n<\/i>  <\/button><\/p>\n<\/div>\n<article class=\"post tag-drinks-alcohol no-image content post-access-public\">\n<p>The campaign features actor\u00a0Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina Nyame, Lil Cherry, Jay Beech and Camila Coutinho, the campaign humorously imagines a world where social media goes quiet because everyone is out enjoying real life.<\/p>\n<figure class=\"kg-card kg-embed-card\"><iframe loading=\"lazy\" title=\"Heineken | Social off Socials\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/99GzxjjyRs8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/figure>\n<p>Credits:<\/p>\n<p>Creative agency LePub <\/p>\n<p>PR agency The Romans <\/p>\n<p>Social agency, Billion Dollar Boy<\/p>\n<\/article>\n<div class=\"post-authors mb-xl\">\n    <span class=\"section-title xs\">Author<\/span><\/p>\n<div class=\"grid gap-200\">\n<div class=\"author-card author-aripap has-image\">\n<p><a class=\"author-card__media flex flex-cc\" href=\"https:\/\/adland.tv\/author\/aripap\/\">      <picture class=\"author-card__img z-index-1\"><source sizes=\"120px\" data-sizes=\"auto\" srcset=\"https:\/\/adland.tvhttps:\/\/adland.tvhttps:\/\/adland.tvhttps:\/\/adland.tvhttps:\/\/adland.tvhttps:\/\/adland.tvhttps:\/\/adland.tvhttps:\/\/adland.tv\/content\/images\/size\/w30\/2025\/04\/Ari_Headshot_2022_400-1.jpg 30w\" data-srcset=\"https:\/\/adland.tv\/content\/images\/size\/w100\/format\/webp\/2025\/04\/Ari_Headshot_2022_400-1.jpg 100w, https:\/\/adland.tv\/content\/images\/size\/w300\/format\/webp\/2025\/04\/Ari_Headshot_2022_400-1.jpg 300w\" type=\"image\/webp\"><img decoding=\"async\" class=\"lazyload\" sizes=\"120px\" data-sizes=\"auto\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w100\/2025\/04\/Ari_Headshot_2022_400-1.jpg 100w, https:\/\/adland.tv\/content\/images\/size\/w300\/2025\/04\/Ari_Headshot_2022_400-1.jpg 300w\" src=\"https:\/\/adland.tv\/content\/images\/size\/w100\/2025\/04\/Ari_Headshot_2022_400-1.jpg\" bad-src=\"\/content\/images\/size\/w30\/2025\/04\/Ari_Headshot_2022_400-1.jpg\" alt=\"Ari Paparo\"\/><br \/>\n<\/source><\/picture><\/a><\/p>\n<div class=\"author-card__content flex-1 flex flex-col text-acc\">\n<p class=\"author-card__bio text-acc opacity-080\">CEO of Marketecture, owner of this site.<\/p>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>    <\/main><\/p>\n<p>    <dialog class=\"notification\"><br \/>\n  <i class=\"icon icon-success notification-icon\"><br \/>\n  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-circle-check\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n  <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n  <path d=\"M9 12l2 2l4 -4\"\/>\n<\/svg><\/p>\n<p><\/i>  <i class=\"icon icon-error notification-icon\"><br \/>\n  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-alert-octagon\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n  <path d=\"M8.7 3h6.6c.3 0 .5 .1 .7 .3l4.7 4.7c.2 .2 .3 .4 .3 .7v6.6c0 .3 -.1 .5 -.3 .7l-4.7 4.7c-.2 .2 -.4 .3 -.7 .3h-6.6c-.3 0 -.5 -.1 -.7 -.3l-4.7 -4.7c-.2 -.2 -.3 -.4 -.3 -.7v-6.6c0 -.3 .1 -.5 .3 -.7l4.7 -4.7c.2 -.2 .4 -.3 .7 -.3z\"\/>\n  <line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"12\"\/>\n  <line x1=\"12\" y1=\"16\" x2=\"12.01\" y2=\"16\"\/>\n<\/svg><\/p>\n<p><\/i>  <i class=\"icon icon-warning notification-icon\"><br \/>\n  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-alert-triangle\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n  <path d=\"M12 9v2m0 4v.01\"\/>\n  <path d=\"M5 19h14a2 2 0 0 0 1.84 -2.75l-7.1 -12.25a2 2 0 0 0 -3.5 0l-7.1 12.25a2 2 0 0 0 1.75 2.75\"\/>\n<\/svg><\/p>\n<p><\/i>  <\/p>\n<p class=\"notification-msg signup-success\">Great! You\u2019ve successfully signed up.<\/p>\n<p class=\"notification-msg signin-success\">Welcome back! You&#8217;ve successfully signed in.<\/p>\n<p class=\"notification-msg subscribe-success\">You&#8217;ve successfully subscribed to AdLand.<\/p>\n<p class=\"notification-msg link-expired\">Your link has expired.<\/p>\n<p class=\"notification-msg checkout-success\">Success! Check your email for magic link to sign-in.<\/p>\n<p class=\"notification-msg billing-success\">Success! 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