{"id":216648,"date":"2025-05-01T10:54:05","date_gmt":"2025-05-01T10:54:05","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/channel-4-doesnt-need-a-visionary-but-it-could-do-with-a-new-vision\/"},"modified":"2025-05-01T10:54:05","modified_gmt":"2025-05-01T10:54:05","slug":"channel-4-doesnt-need-a-visionary-but-it-could-do-with-a-new-vision","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=216648","title":{"rendered":"Channel 4 doesn\u2019t need a visionary but it could do with a new vision"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p>Is there a future for UK broadcaster Channel 4?<\/p>\n<p>The one-time <em>enfant terrible<\/em> of the UK broadcasting scene has been struggling of late and now it\u2019s looking for a new CEO as Alex Mahon (below) is on her way to live events outfit Superstruct Entertainment. Mahon has done a pretty good job of keeping C4\u2019s end up against a Tory government that would have loved to flog it to the highest bidder and overseen one of those digital transformations (that we love so much) to an inconclusive mid-point.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Alex-Mahon-Gen-Z-Trends-Truth-and-Trust-image-credits-\u2013-Will-Johnston-Channel-4_cropid_3087813.jpg\" alt=\"\" width=\"592\" height=\"444\" class=\"aligncenter size-full wp-image-1827368\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Alex-Mahon-Gen-Z-Trends-Truth-and-Trust-image-credits-\u2013-Will-Johnston-Channel-4_cropid_3087813.jpg 592w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Alex-Mahon-Gen-Z-Trends-Truth-and-Trust-image-credits-\u2013-Will-Johnston-Channel-4_cropid_3087813-300x225.jpg 300w\" sizes=\"(max-width: 592px) 100vw, 592px\"\/><\/p>\n<p>Its programmes, though. no longer seem to move the dial: at times it\u2019s like the Jamie Oliver channel (without the budget to shift him from his kitchen, out of which he might be a bit more interesting) with other supposed highlights Gogglebox (OK) and the endless Great British Bake-off which it nicked from the BBC. The best thing on it is Walter Presents\u2019 Astrid: Murder in Paris but that\u2019s consigned to More4 with a feeble English remake (no subtitles of course) on the main channel.<\/p>\n<p>Audiences and ad revenue are down (although not disastrously in a streaming world) while digital revenue is inching up. A Labour government is certain to be a more sympathetic ultimate owner than the Tories (which, as above, it did well to survive) but Mahon\u2019s successor needs to show some of flair of previous bosses like Michael Grade. Grade was dubbed the \u201cUK\u2019s pornographer-in-chief\u201d by the Daily Mail and compliments don\u2019t come much higher than that.<\/p>\n<p>COO Jonathan Allan will be in charge while the search goes on (programme boss Ian Katz, a former Guardian journalist, is not reckoned a contender.) Katz has had an up-and-down reign although it was the right decision to look outside the ranks of BBC and ITV commissioning execs who, mostly, commission the same old things (gloomy cop shows with troubled cops.) Allan may emerge as a full-time contender. <\/p>\n<p>C4 doesn\u2019t need a visionary but it could do with a new vision.  <\/p>\n<\/p><\/div>\n<p><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Is there a future for UK broadcaster Channel 4? The one-time enfant terrible of the UK broadcasting scene has been struggling of late and now it\u2019s looking for a new CEO as Alex Mahon (below) is on her way to live events outfit Superstruct Entertainment. Mahon has done a pretty good job of keeping C4\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":216649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[4552,7997,8767,16245],"dealstore":[],"offerexpiration":[],"class_list":["post-216648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-channel","tag-doesnt","tag-vision","tag-visionary"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Channel 4 doesn\u2019t need a visionary but it could do with a new vision - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=216648\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Channel 4 doesn\u2019t need a visionary but it could do with a new vision - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Is there a future for UK broadcaster Channel 4? The one-time enfant terrible of the UK broadcasting scene has been struggling of late and now it\u2019s looking for a new CEO as Alex Mahon (below) is on her way to live events outfit Superstruct Entertainment. 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