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A majority of ads are simply ignored, leaving only a handful to be even noticed. My weekly curation of clutter-breaking creative ads<\/a>, including a series on the best ads of 2024<\/a>, is a small tribute to the ad agencies who manage to produce such work. Let\u2019s look at some fresh work this new year:<\/p>\n Audible: more to imagine<\/strong><\/p>\n Cinema, with its audio-visual impact is commonly associated with transporting us to another world, through its visual stories. We see something and those visuals trigger something else in our mind. A new ad for Audible conveys a similar message with a thought provoking angle: \u2018there\u2019s more to imagine when we hear something<\/em>\u2018, as compared to being led visually. It makes us realise the impact of audio books and the \u2018surround sound\u2019 that triggers an imaginary world in our minds. <\/p>\n \n