By Pam Neely<\/a> July 12, 2024<\/span><\/h4>\nThe creator economy is a growing sector where individuals use digital platforms to create and share content, build communities, and, ultimately, make money. In 2024, the creator economy is valued at a whopping $250 BILLION<\/a> and is expected to nearly double by 2027.\u00a0<\/p>\nThis booming sector offers unprecedented opportunities for creators who know how to navigate this dynamic and evolving market.<\/p>\n
But how do you know you\u2019re doing it right? Things change fast, and staying informed of the industry\u2019s latest best practices can be a full-time job.\u00a0<\/p>\n
To help you navigate your way to the top of the creator economy, we reached out to nine experts. Each one of them knows the ins and outs of the creator economy, so we asked what they think the best moves are for content creators in the next 6 \u2013 12 months. Specifically, we asked them four major questions:<\/p>\n
1. How concerned are you about the economy in the next 6 \u2013 12 months, especially for creators?
2. Could you rate that concern on a scale of one to ten, with one being the lowest?
3. What are you doing to adjust your business to adapt to this new environment?
4. What do you recommend other creators do right now to survive and even thrive through the next year or so?<\/p>\n
How worried are they?<\/em><\/h2>\nSurprisingly, the experts we talked to aren\u2019t losing any sleep over fears of the creator economy tanking any time soon.\u00a0<\/p>\n
\n- Five of our nine experts weren\u2019t concerned at all (1-2 rating)<\/li>\n
- Three of our experts feel things could go either way (5-6 rating)<\/li>\n<\/ul>\n
The average score of everyone\u2019s rating for how concerned they are? Just 2.9 out of 10. Just check out this word cloud of their answers:<\/p>\n![\"Word](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/07\/creators-in-economy-wordcloud-1024x643.png\"\/)
![\"Word](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/07\/creators-in-economy-wordcloud-1024x643.png\")
<\/figure>\nWhat stands out? Creators, sure. Content, yep. What else?<\/p>\n
Community. Help. Support. Audience. People.\u00a0<\/p>\n
Across the board, every one of our experts gave pretty much the same advice: build a community.<\/strong><\/p>\nFind a group of people who genuinely <\/em>appreciate and value your work. Get to know that community really, really well.\u00a0<\/p>\nSolve their pr<\/a>oblems<\/a>.<\/p>\nConnect to them.Then \u2013 and only then \u2013 offer them paid solutions and support for those problems.<\/p>\n
People who are well-connected, visible, and contribute to communities tend to have more opportunities. The people they are connected to \u201cknow, like, and trust\u201d them, so they\u2019re aligned with that golden rule of sales and marketing. They get more work, even in downturns. And they\u2019re well-enough connected to know when and how to pivot if that becomes necessary.<\/p>\n
Those are the key takeaways from the answers we got: Most of these creators\/advisors aren\u2019t very worried about how creators will fare in the future, and they recommend every creator focus on building a specific audience\/community.<\/p>\n
But a lot of other issues came up. For that, it\u2019s best to let these nine experts speak for themselves.<\/p>\n
1. Samantha North, PhD<\/h3>\n\n![\"Samantha](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2024\/07\/Samantha-North-PhD-headshot-1024x1024.jpg\"\/)
![\"Samantha](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2024\/07\/Samantha-North-PhD-headshot-1024x1024.jpg\")
<\/figure>\n\nContent Strategy Coach for Expertise-Led Service Businesses<\/strong><\/p>\n<\/div>\n<\/div>\nHow concerned are you about the economy in the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being the lowest?<\/strong><\/p>\nI\u2019m not overly concerned. The way I see it, creators who have a hyper-specific niche that solves a genuine problem for people, will still be able to build and grow an evergreen online business. The trick is to identify unique problems that you as an individual creator are ideally positioned to solve. In most cases, online creators also have the advantage of a lean business model with low overheads and easy to pivot if needed. <\/em><\/p>\nWhat are you doing to adjust your business to adapt to this new environment?<\/strong><\/p>\nPreviously I did most of my marketing via SEO, but I\u2019m now expanding my presence across multiple platforms, including search, social, YouTube and of course building my email list. My goal is to create what I call a \u201cbrand universe\u201d rather than just having a presence in organic search, even though that\u2019s still very powerful. I believe this is the best way to guard against algorithm updates and the like. Otherwise, businesses will always need more leads, and I help them get those, so I\u2019m not overly worried about my business model itself. <\/em><\/p>\nWhat do you recommend other creators do right now to survive and even thrive through the next year or so?<\/strong><\/p>\nMy advice is to make sure you build an authentic brand online, rather than relying only on one narrow platform. Diversify as much as you can, using AI to help you if needed. Alongside building your brand, put your community at the forefront. Your ideal client pain points should form the jumping off point for most of your content strategy, and of course your product or service itself.<\/em><\/p>\n2. Juan Gal\u00e1n Politi<\/h3>\n\n![\"Juan](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/07\/juan-creator-economy.jpg\"\/)
![\"Juan](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/07\/juan-creator-economy.jpg\")
<\/figure>\n<\/div>\nHow concerned are you about the economy in the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being the lowest?<\/strong><\/p>\nI don\u2019t think there is anything to be concerned about. The creator economy is a thriving economy. More and more people are finding they can turn their passion or hobby into a full-time career and build successful online businesses with little or even 0 investment. People are consuming more content than ever, whether it is through social media, blogs, etc. Content creators that are smart about it can easily start monetizing their online audiences and their content. I\u2019d rate my concern for this question as 1.<\/em><\/p>\nWhat are you doing to adjust your business to adapt to this new environment?<\/strong><\/p>\nIt\u2019s been a crazy year for business growth and it\u2019s grown to levels I would have never imagined. What did I do? I built an online community around a specific topic, addressed my community problems with my content, and offered solutions. I\u2019m more adjusting myself to this rapid business growth, rather than adjusting my business to a new environment. Very excited to continue seeing it grow.<\/em><\/p>\nWhat do you recommend other creators do right now to survive and even thrive through the next year or so?<\/strong><\/p>\nHonestly, the best thing any creator looking to succeed can do is to build a strong online community. Choose one platform (ideally one in social media) and start creating consistent content and building relationships. Once you have a decent community (not saying you need thousands and thousands of people) but a decent, engaged community, they can start thinking about how to offer \u201cpaid solutions\u201d to the main problems anyone in their community has.<\/em><\/p>\n3. Shawn Fink<\/h3>\n\n![\"Shawn](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/07\/shawn-fink-creator-economy-1.jpg\"\/)
![\"Shawn](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/07\/shawn-fink-creator-economy-1.jpg\")
<\/figure>\n<\/div>\nHow concerned are you about the economy in the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being lowest?<\/strong><\/p>\nI am holding steady around a 6 right now. In many of my circles, the pinch is definitely already under way and it\u2019s hard to say which way it will go at this point. I would like to have trust that we\u2019ll be able to steer clear of it but it\u2019s definitely a worry.<\/em><\/p>\nWhat are you doing to adjust your business to adapt to this new environment?<\/strong><\/p>\nI have been reducing my expenses for a few months now and trying to run a lean business machine. I am also planning to talk to my bank about a line of credit to use if things take a downturn. I am also adding in a few other revenue streams that might be more recession proof.\u00a0<\/em><\/p>\nThe biggest thing I did when the pandemic seemed to slow things down was take on a more consistent client that I know will be good for a while. I call it my side hustle but it\u2019s a higher paying and more consistent remote client for me to work for around the edges of my coaching business.\u00a0<\/em><\/p>\nWhat do you recommend other creators do right now to survive and even thrive through the next year or so?<\/strong><\/p>\nFirst, you always have to do what you need to do to feel safe and secure. So if that means look for a part-time job, so be it. Family comes first in my world. As does the mortgage. The great thing about being a creator is that it can always happen in the margins of our lives \u2014 get up early, stay up later. Being a creator doesn\u2019t stop in a recession. But paying your bills should always be a primary focus. There\u2019s no shame if you have to work at Starbucks to make ends meet. Your financial wellbeing is such a huge piece of your overall well being. So tend to it like it\u2019s a priority not an afterthought.\u00a0<\/em><\/p>\nSecond, start creating safety nets \u2014 like a line of credit from your bank or through another lender \u2014 and perhaps a bit of a cash infusion right now before the bottom drops out. If it doesn\u2019t, you\u2019ll be in good shape. If it does, it will buy you a few months.\u00a0<\/em><\/p>\nDiversify. What else can you do in the meantime to ensure you have some income coming in? Can you target a different but stable industry right now to get you shored up for upcoming months?\u00a0<\/em><\/p>\nFinally, ask for help. You\u2019d be so surprised who is willing to help you when times are hard. We forget that resilience evaporates in solitude. We need to help each other. We\u2019re meant to help each other. So reach out and share your story and what you need.\u00a0<\/em><\/p>\n4. Paula Rizzo<\/h3>\n\n![\"Paula](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/07\/paula-rizzo.jpg\"\/)
![\"Paula](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/07\/paula-rizzo.jpg\")
<\/figure>\n<\/div>\nHow concerned are you about the economy for the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being lowest?<\/strong><\/p>\nIt\u2019s always important to keep your eye open for what\u2019s happening in the world and how it might affect your business. I\u2019m about a 5 on a scale of one to 10. It\u2019s definitely concerning and something to keep an eye on but I won\u2019t be doing anything drastic.\u00a0<\/em><\/p>\nWhat are you doing to adjust your business, your marketing, or your content to adapt to this new environment?<\/strong><\/p>\nI was a network television news producer during the 2008 recession. We found creative and authentic ways to tell stories that would really resonate with our audience. I\u2019m always thinking of the audience first. What are they going through and how can my expertise best serve them?\u00a0<\/em><\/p>\nWhat do you recommend other creators do right now to adapt and maybe even thrive through the next year or so?<\/strong><\/p>\nSlow and steady wins the race. Stay true to that. Stick with the good stuff that you know works and don\u2019t try to reinvent the wheel now.<\/em><\/p>\n5. Andrea Fox (Dre Fox)<\/h3>\n\n![\"Andrea](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/07\/time-of-dre-1024x918.jpg\"\/)
![\"Andrea](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/07\/time-of-dre-1024x918.jpg\")
<\/figure>\n<\/div>\nHow concerned are you about the economy in the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being lowest?<\/strong><\/p>\nAs a creator since 2018, I\u2019ve seen many changes over the past 4 years \u2013 some exciting, some troubling. But right now? Creators now have a unique opportunity to feast or famine inside of this ever-changing industry. Between new platforms, the recession and the move to video content, it\u2019s time to realize actions that worked in 2020 aren\u2019t going to work in the future and pivots need to be made.\u00a0<\/em><\/p>\nFor those that step up to the plate to learn new skill sets, to tap into the true \u201cbusiness\u201d of content creation I think there is more than enough space for people to get ahead in this industry. I am 5\/10 nervous for creators.<\/em><\/p>\nWhat are you doing to adjust your business to adapt to this new environment?<\/strong><\/p>\nPersonally I\u2019m refining my skills and becoming much more proficient in editing, video content and creating my own trends for others to follow. But behind the scenes I am networking like my business depends on it, because it does. This looks like taking a proactive role in the opportunities I\u2019m given and the rooms my name will be brought up in. All it takes is you to ask to be part of a collaboration, to get a shout out or to partner with a brand to change the entire future of your creator business.<\/em><\/p>\nWhat do you recommend other creators do right now to survive and even thrive through the next year or so?<\/strong><\/p>\nExternally, it\u2019s time to become innovative and take bigger risks with your content and the online space that you\u2019re taking up. Make noise, make waves and stop clinging to the past. Those that will win aren\u2019t worrying about \u201cwhat used to work,\u201d they\u2019re onto the next thing. Let that be you! Improve your skills especially if it\u2019s holding you back from video \u2013 Youtube, masterclasses and more can help you get the basics down so you can add more services to\u00a0 your roster.\u00a0<\/em><\/p>\nMove into burgeoning markets like UGC content creation \u2013 this is my client\u2019s main focus because it\u2019s not saturated right now and allows you to get paid without the rat race of likes and comments.\u00a0<\/em><\/p>\nInternally, if you want social to be your job, treat it like a business with the same dedication, business acumen and seriousness that you\u2019d expect. Shake hands, get networking and ask for the things that you want \u2013 you never know when someone might just say yes.<\/em><\/p>\n6. Pranav Mutatkar<\/h3>\n\n![\"Pranav](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/07\/pranav.jpeg\"\/)
![\"Pranav](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/07\/pranav.jpeg\")
<\/figure>\n<\/div>\nHow concerned are you about the economy in the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being lowest?<\/strong><\/p>\nMy concern depends on the creator. Since\u201dcreator\u201d is a broad word. If you are a creator who has lasered in and is solving real problems for your perfect customers. You\u2019ll be okay. I\u2019d rate that as a 2.\u00a0<\/em><\/p>\nBut the average creator was already living an unsustainable life before the downturn. Many creators are slaves to content creation, are facing burnout, and are barely making ends meet. For these creators, I\u2019d rate it at an 8.\u00a0<\/em><\/p>\nThis may not be a horrible thing for most of these creators. It\u2019ll help them understand who they should serve and how they can serve them with their personal gifts.\u00a0<\/em><\/p>\nWhat are you doing to adjust your business to adapt to this new environment?<\/strong><\/p>\nIdentifying what my rare and valuable skill is. Finding customers who love what I do. Talking to real customers to figure out how to grow my business instead of making an \u201ceducated\u201d guess.\u00a0\u00a0<\/em><\/p>\nPrioritizing ruthlessly by choosing only a couple things to pursue. Deciding to eliminate everything that isn\u2019t good for my business, healthy for me, or play. Creating anti-fragile support systems so I can survive even if things don\u2019t work out.\u00a0<\/em><\/p>\nSurrounding myself with smart mentors who can point me in the right direction. Make sure my network knows my calling card. Trying to help and be useful to whoever comes my way irrespective of if I\u2019ll get something in return.\u00a0<\/em><\/p>\nWhat do you recommend other creators do right now to survive and even thrive through the next year or so?<\/strong><\/p>\nTalk to the people who love your content. Talk to people who you solve real problems for. Who does (or would be willing to) pay a bunch of money for your work?<\/em><\/p>\nUnderstand these people at a deep level. Figure out where they hang out, what messaging appeals to them, and what real problems you solve for them.<\/em><\/p>\nThen use what you learned. Go to the places they hang out and become useful. Help your dream customers solve their most difficult problems. Solve problems for others that are difficult for them and easy for you.<\/em><\/p>\nAnd most important of all\u2026 still do what\u2019s best for your mental & physical health. Stay connected with friends. Go for walks in the park. If you put too much pressure on yourself, it\u2019ll be harder to succeed and it\u2019ll be less fun.\u00a0<\/em><\/p>\nWhen you get lost, ask yourself: Why am I doing this? Keep asking why until you get to the real deep reason.\u00a0<\/em><\/p>\nFocus on that deep why. Not on the vanity metrics. Don\u2019t worry, you\u2019ll make it through.<\/em><\/p>\n7. Paul Thomson<\/h3>\n\n![\"Paul](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/07\/paul-thomson-creator-economy-1024x1006.jpg\"\/)
![\"Paul](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/07\/paul-thomson-creator-economy-1024x1006.jpg\")
<\/figure>\n<\/div>\nHow concerned are you about the economy in the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being lowest?<\/strong><\/p>\nI\u2019m not at all concerned about the economy over the next 6-12 months as it relates to creators. I\u2019m pretty confident in rating my concern a 2\/10. I believe the economy for creators has never been stronger. Just look at the number of people leaving traditional 9-5s either by choice or by force, it\u2019s a really telling sign that the market for creators is thriving.<\/em>
<\/em><\/p>\nWhat are you doing to adjust your business to adapt to this new environment?<\/strong>
We\u2019ve worked hard over the years to build robust systems to support our clients. I hear from creators all the time how overwhelming it can feel especially if you\u2019re being told how unstable and volatile your market is. In turbulent times, creators need someone to lean on, so being able to have the right support, community, and mentorship is critical to stability and growth.<\/em><\/p>\nWhat do you recommend other creators do right now to survive and even thrive through the next year or so?<\/strong><\/p>\nIn my experience, the creators who are thriving are the ones focusing on a specific audience \u2013 they\u2019re not trying to go broad with their content, products or services. Find the people that you enjoy connecting with, who you can impact the most, in the shortest amount of time. They will become your super fans if you stay consistent with your content.<\/em><\/p>\n8. Faiz Imran\u00a0\u00a0\u00a0<\/h3>\n\n![\"Faiz](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/07\/faiz-creator-economy-tool-founder.jpeg\"\/)
![\"Faiz](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/07\/faiz-creator-economy-tool-founder.jpeg\")
<\/figure>\n<\/div>\nOn a scale 1 \u2013 10 , a 1. I think the current state of the economy presents a massive opportunity for creators and freelancers that are able to provide value online to their audiences and customers.\u00a0<\/em><\/p>\nWe are removing the barrier for creators to set up online communities so they are able to take control of their income and audience, we\u2019re doing this by allowing creators to manage the whole community building, monetizing, and the process for running that community all within the backspace platform for free.<\/em><\/p>\nWe recommend all creators keep their focus on creating amazing content that adds value to their audiences. During hard times people often come to their communities for support, so be sure to start building out and engaging more with your communities.\u00a0<\/em><\/p>\nOverall I really think many creators are going to be able to build extremely tight-knit communities of people experiencing the same things.<\/em><\/p>\nHaving a sense of community is going to be crucial,\u00a0 creators that are able to curate these groups and communities will have lifelong support from their audiences.<\/em>9.\u00a0 Gary Henderson<\/h3>\n\n![\"Gary](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/07\/gary-the-giraffe-content-creator-advisor.jpg\"\/)
![\"Gary](\"https:\/\/blog.aweber.com\/wp-content\/uploads\/2022\/07\/gary-the-giraffe-content-creator-advisor.jpg\")
<\/figure>\n<\/div>\nAs far as the economy goes I\u2019m not concerned at all as a creator. I\u2019d give it a 1 or a 2. For me, people always want to grow and make money. I help creators make money and as long as we have people in the world that want to make money I\u2019ll survive.\u00a0\u00a0<\/em><\/p>\nI\u2019m all in on web3. I help creators from all over the globe and decided to lean into the crypto space heavily. I\u2019ve created my own currency,<\/em> $GARY<\/em><\/a> coin, and helped 30+ other creators do the same. This has allowed me to build a strong community of loyal supporters that continually show up. I have a group of 70+ creators that meet daily at 5:00 AM EST in discord to mastermind and collaborate.\u00a0\u00a0<\/em><\/p>\nDecentralize and build your community. The world is changing fast and focusing on your personal brand and growing your community of super fans is the best advice I can give anyone.\u00a0 When I did that last year. It changed my life!\u00a0\u00a0<\/em><\/p>\nSo, where is the creator economy going next?<\/h2>\n
The future of the creator economy is bright. In fact, economists are projecting that this market could be worth half a trillion dollars in just the next 3 years.\u00a0<\/p>\n
This growth is being fueled by new technologies that are making it easier to create content. New platforms like TikTok alongside established platforms like YouTube and Facebook, are also driving increased digital media consumption.<\/p>\n
For creators, that means that the path forward involves leveraging these platforms and tools to continuously engage with their communities. Creators who build and nurture strong connections with their communities will be best positioned to succeed. Stay engaged, be proactive, and keep creating!<\/p>\n
<\/div>\n
This booming sector offers unprecedented opportunities for creators who know how to navigate this dynamic and evolving market.<\/p>\n
But how do you know you\u2019re doing it right? Things change fast, and staying informed of the industry\u2019s latest best practices can be a full-time job.\u00a0<\/p>\n
To help you navigate your way to the top of the creator economy, we reached out to nine experts. Each one of them knows the ins and outs of the creator economy, so we asked what they think the best moves are for content creators in the next 6 \u2013 12 months. Specifically, we asked them four major questions:<\/p>\n
1. How concerned are you about the economy in the next 6 \u2013 12 months, especially for creators?
2. Could you rate that concern on a scale of one to ten, with one being the lowest?
3. What are you doing to adjust your business to adapt to this new environment?
4. What do you recommend other creators do right now to survive and even thrive through the next year or so?<\/p>\n
How worried are they?<\/em><\/h2>\nSurprisingly, the experts we talked to aren\u2019t losing any sleep over fears of the creator economy tanking any time soon.\u00a0<\/p>\n
\n- Five of our nine experts weren\u2019t concerned at all (1-2 rating)<\/li>\n
- Three of our experts feel things could go either way (5-6 rating)<\/li>\n<\/ul>\n
The average score of everyone\u2019s rating for how concerned they are? Just 2.9 out of 10. Just check out this word cloud of their answers:<\/p>\n<\/figure>\nWhat stands out? Creators, sure. Content, yep. What else?<\/p>\n
Community. Help. Support. Audience. People.\u00a0<\/p>\n
Across the board, every one of our experts gave pretty much the same advice: build a community.<\/strong><\/p>\nFind a group of people who genuinely <\/em>appreciate and value your work. Get to know that community really, really well.\u00a0<\/p>\nSolve their pr<\/a>oblems<\/a>.<\/p>\nConnect to them.Then \u2013 and only then \u2013 offer them paid solutions and support for those problems.<\/p>\n
People who are well-connected, visible, and contribute to communities tend to have more opportunities. The people they are connected to \u201cknow, like, and trust\u201d them, so they\u2019re aligned with that golden rule of sales and marketing. They get more work, even in downturns. And they\u2019re well-enough connected to know when and how to pivot if that becomes necessary.<\/p>\n
Those are the key takeaways from the answers we got: Most of these creators\/advisors aren\u2019t very worried about how creators will fare in the future, and they recommend every creator focus on building a specific audience\/community.<\/p>\n
But a lot of other issues came up. For that, it\u2019s best to let these nine experts speak for themselves.<\/p>\n
1. Samantha North, PhD<\/h3>\n\n<\/figure>\n\nContent Strategy Coach for Expertise-Led Service Businesses<\/strong><\/p>\n<\/div>\n<\/div>\nHow concerned are you about the economy in the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being the lowest?<\/strong><\/p>\nI\u2019m not overly concerned. The way I see it, creators who have a hyper-specific niche that solves a genuine problem for people, will still be able to build and grow an evergreen online business. The trick is to identify unique problems that you as an individual creator are ideally positioned to solve. In most cases, online creators also have the advantage of a lean business model with low overheads and easy to pivot if needed. <\/em><\/p>\nWhat are you doing to adjust your business to adapt to this new environment?<\/strong><\/p>\nPreviously I did most of my marketing via SEO, but I\u2019m now expanding my presence across multiple platforms, including search, social, YouTube and of course building my email list. My goal is to create what I call a \u201cbrand universe\u201d rather than just having a presence in organic search, even though that\u2019s still very powerful. I believe this is the best way to guard against algorithm updates and the like. Otherwise, businesses will always need more leads, and I help them get those, so I\u2019m not overly worried about my business model itself. <\/em><\/p>\nWhat do you recommend other creators do right now to survive and even thrive through the next year or so?<\/strong><\/p>\nMy advice is to make sure you build an authentic brand online, rather than relying only on one narrow platform. Diversify as much as you can, using AI to help you if needed. Alongside building your brand, put your community at the forefront. Your ideal client pain points should form the jumping off point for most of your content strategy, and of course your product or service itself.<\/em><\/p>\n2. Juan Gal\u00e1n Politi<\/h3>\n\n<\/figure>\n<\/div>\nHow concerned are you about the economy in the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being the lowest?<\/strong><\/p>\nI don\u2019t think there is anything to be concerned about. The creator economy is a thriving economy. More and more people are finding they can turn their passion or hobby into a full-time career and build successful online businesses with little or even 0 investment. People are consuming more content than ever, whether it is through social media, blogs, etc. Content creators that are smart about it can easily start monetizing their online audiences and their content. I\u2019d rate my concern for this question as 1.<\/em><\/p>\nWhat are you doing to adjust your business to adapt to this new environment?<\/strong><\/p>\nIt\u2019s been a crazy year for business growth and it\u2019s grown to levels I would have never imagined. What did I do? I built an online community around a specific topic, addressed my community problems with my content, and offered solutions. I\u2019m more adjusting myself to this rapid business growth, rather than adjusting my business to a new environment. Very excited to continue seeing it grow.<\/em><\/p>\nWhat do you recommend other creators do right now to survive and even thrive through the next year or so?<\/strong><\/p>\nHonestly, the best thing any creator looking to succeed can do is to build a strong online community. Choose one platform (ideally one in social media) and start creating consistent content and building relationships. Once you have a decent community (not saying you need thousands and thousands of people) but a decent, engaged community, they can start thinking about how to offer \u201cpaid solutions\u201d to the main problems anyone in their community has.<\/em><\/p>\n3. Shawn Fink<\/h3>\n\n<\/figure>\n<\/div>\nHow concerned are you about the economy in the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being lowest?<\/strong><\/p>\nI am holding steady around a 6 right now. In many of my circles, the pinch is definitely already under way and it\u2019s hard to say which way it will go at this point. I would like to have trust that we\u2019ll be able to steer clear of it but it\u2019s definitely a worry.<\/em><\/p>\nWhat are you doing to adjust your business to adapt to this new environment?<\/strong><\/p>\nI have been reducing my expenses for a few months now and trying to run a lean business machine. I am also planning to talk to my bank about a line of credit to use if things take a downturn. I am also adding in a few other revenue streams that might be more recession proof.\u00a0<\/em><\/p>\nThe biggest thing I did when the pandemic seemed to slow things down was take on a more consistent client that I know will be good for a while. I call it my side hustle but it\u2019s a higher paying and more consistent remote client for me to work for around the edges of my coaching business.\u00a0<\/em><\/p>\nWhat do you recommend other creators do right now to survive and even thrive through the next year or so?<\/strong><\/p>\nFirst, you always have to do what you need to do to feel safe and secure. So if that means look for a part-time job, so be it. Family comes first in my world. As does the mortgage. The great thing about being a creator is that it can always happen in the margins of our lives \u2014 get up early, stay up later. Being a creator doesn\u2019t stop in a recession. But paying your bills should always be a primary focus. There\u2019s no shame if you have to work at Starbucks to make ends meet. Your financial wellbeing is such a huge piece of your overall well being. So tend to it like it\u2019s a priority not an afterthought.\u00a0<\/em><\/p>\nSecond, start creating safety nets \u2014 like a line of credit from your bank or through another lender \u2014 and perhaps a bit of a cash infusion right now before the bottom drops out. If it doesn\u2019t, you\u2019ll be in good shape. If it does, it will buy you a few months.\u00a0<\/em><\/p>\nDiversify. What else can you do in the meantime to ensure you have some income coming in? Can you target a different but stable industry right now to get you shored up for upcoming months?\u00a0<\/em><\/p>\nFinally, ask for help. You\u2019d be so surprised who is willing to help you when times are hard. We forget that resilience evaporates in solitude. We need to help each other. We\u2019re meant to help each other. So reach out and share your story and what you need.\u00a0<\/em><\/p>\n4. Paula Rizzo<\/h3>\n\n<\/figure>\n<\/div>\nHow concerned are you about the economy for the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being lowest?<\/strong><\/p>\nIt\u2019s always important to keep your eye open for what\u2019s happening in the world and how it might affect your business. I\u2019m about a 5 on a scale of one to 10. It\u2019s definitely concerning and something to keep an eye on but I won\u2019t be doing anything drastic.\u00a0<\/em><\/p>\nWhat are you doing to adjust your business, your marketing, or your content to adapt to this new environment?<\/strong><\/p>\nI was a network television news producer during the 2008 recession. We found creative and authentic ways to tell stories that would really resonate with our audience. I\u2019m always thinking of the audience first. What are they going through and how can my expertise best serve them?\u00a0<\/em><\/p>\nWhat do you recommend other creators do right now to adapt and maybe even thrive through the next year or so?<\/strong><\/p>\nSlow and steady wins the race. Stay true to that. Stick with the good stuff that you know works and don\u2019t try to reinvent the wheel now.<\/em><\/p>\n5. Andrea Fox (Dre Fox)<\/h3>\n\n<\/figure>\n<\/div>\nHow concerned are you about the economy in the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being lowest?<\/strong><\/p>\nAs a creator since 2018, I\u2019ve seen many changes over the past 4 years \u2013 some exciting, some troubling. But right now? Creators now have a unique opportunity to feast or famine inside of this ever-changing industry. Between new platforms, the recession and the move to video content, it\u2019s time to realize actions that worked in 2020 aren\u2019t going to work in the future and pivots need to be made.\u00a0<\/em><\/p>\nFor those that step up to the plate to learn new skill sets, to tap into the true \u201cbusiness\u201d of content creation I think there is more than enough space for people to get ahead in this industry. I am 5\/10 nervous for creators.<\/em><\/p>\nWhat are you doing to adjust your business to adapt to this new environment?<\/strong><\/p>\nPersonally I\u2019m refining my skills and becoming much more proficient in editing, video content and creating my own trends for others to follow. But behind the scenes I am networking like my business depends on it, because it does. This looks like taking a proactive role in the opportunities I\u2019m given and the rooms my name will be brought up in. All it takes is you to ask to be part of a collaboration, to get a shout out or to partner with a brand to change the entire future of your creator business.<\/em><\/p>\nWhat do you recommend other creators do right now to survive and even thrive through the next year or so?<\/strong><\/p>\nExternally, it\u2019s time to become innovative and take bigger risks with your content and the online space that you\u2019re taking up. Make noise, make waves and stop clinging to the past. Those that will win aren\u2019t worrying about \u201cwhat used to work,\u201d they\u2019re onto the next thing. Let that be you! Improve your skills especially if it\u2019s holding you back from video \u2013 Youtube, masterclasses and more can help you get the basics down so you can add more services to\u00a0 your roster.\u00a0<\/em><\/p>\nMove into burgeoning markets like UGC content creation \u2013 this is my client\u2019s main focus because it\u2019s not saturated right now and allows you to get paid without the rat race of likes and comments.\u00a0<\/em><\/p>\nInternally, if you want social to be your job, treat it like a business with the same dedication, business acumen and seriousness that you\u2019d expect. Shake hands, get networking and ask for the things that you want \u2013 you never know when someone might just say yes.<\/em><\/p>\n6. Pranav Mutatkar<\/h3>\n\n<\/figure>\n<\/div>\nHow concerned are you about the economy in the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being lowest?<\/strong><\/p>\nMy concern depends on the creator. Since\u201dcreator\u201d is a broad word. If you are a creator who has lasered in and is solving real problems for your perfect customers. You\u2019ll be okay. I\u2019d rate that as a 2.\u00a0<\/em><\/p>\nBut the average creator was already living an unsustainable life before the downturn. Many creators are slaves to content creation, are facing burnout, and are barely making ends meet. For these creators, I\u2019d rate it at an 8.\u00a0<\/em><\/p>\nThis may not be a horrible thing for most of these creators. It\u2019ll help them understand who they should serve and how they can serve them with their personal gifts.\u00a0<\/em><\/p>\nWhat are you doing to adjust your business to adapt to this new environment?<\/strong><\/p>\nIdentifying what my rare and valuable skill is. Finding customers who love what I do. Talking to real customers to figure out how to grow my business instead of making an \u201ceducated\u201d guess.\u00a0\u00a0<\/em><\/p>\nPrioritizing ruthlessly by choosing only a couple things to pursue. Deciding to eliminate everything that isn\u2019t good for my business, healthy for me, or play. Creating anti-fragile support systems so I can survive even if things don\u2019t work out.\u00a0<\/em><\/p>\nSurrounding myself with smart mentors who can point me in the right direction. Make sure my network knows my calling card. Trying to help and be useful to whoever comes my way irrespective of if I\u2019ll get something in return.\u00a0<\/em><\/p>\nWhat do you recommend other creators do right now to survive and even thrive through the next year or so?<\/strong><\/p>\nTalk to the people who love your content. Talk to people who you solve real problems for. Who does (or would be willing to) pay a bunch of money for your work?<\/em><\/p>\nUnderstand these people at a deep level. Figure out where they hang out, what messaging appeals to them, and what real problems you solve for them.<\/em><\/p>\nThen use what you learned. Go to the places they hang out and become useful. Help your dream customers solve their most difficult problems. Solve problems for others that are difficult for them and easy for you.<\/em><\/p>\nAnd most important of all\u2026 still do what\u2019s best for your mental & physical health. Stay connected with friends. Go for walks in the park. If you put too much pressure on yourself, it\u2019ll be harder to succeed and it\u2019ll be less fun.\u00a0<\/em><\/p>\nWhen you get lost, ask yourself: Why am I doing this? Keep asking why until you get to the real deep reason.\u00a0<\/em><\/p>\nFocus on that deep why. Not on the vanity metrics. Don\u2019t worry, you\u2019ll make it through.<\/em><\/p>\n7. Paul Thomson<\/h3>\n\n<\/figure>\n<\/div>\nHow concerned are you about the economy in the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being lowest?<\/strong><\/p>\nI\u2019m not at all concerned about the economy over the next 6-12 months as it relates to creators. I\u2019m pretty confident in rating my concern a 2\/10. I believe the economy for creators has never been stronger. Just look at the number of people leaving traditional 9-5s either by choice or by force, it\u2019s a really telling sign that the market for creators is thriving.<\/em>
<\/em><\/p>\nWhat are you doing to adjust your business to adapt to this new environment?<\/strong>
We\u2019ve worked hard over the years to build robust systems to support our clients. I hear from creators all the time how overwhelming it can feel especially if you\u2019re being told how unstable and volatile your market is. In turbulent times, creators need someone to lean on, so being able to have the right support, community, and mentorship is critical to stability and growth.<\/em><\/p>\nWhat do you recommend other creators do right now to survive and even thrive through the next year or so?<\/strong><\/p>\nIn my experience, the creators who are thriving are the ones focusing on a specific audience \u2013 they\u2019re not trying to go broad with their content, products or services. Find the people that you enjoy connecting with, who you can impact the most, in the shortest amount of time. They will become your super fans if you stay consistent with your content.<\/em><\/p>\n8. Faiz Imran\u00a0\u00a0\u00a0<\/h3>\n\n<\/figure>\n<\/div>\nOn a scale 1 \u2013 10 , a 1. I think the current state of the economy presents a massive opportunity for creators and freelancers that are able to provide value online to their audiences and customers.\u00a0<\/em><\/p>\nWe are removing the barrier for creators to set up online communities so they are able to take control of their income and audience, we\u2019re doing this by allowing creators to manage the whole community building, monetizing, and the process for running that community all within the backspace platform for free.<\/em><\/p>\nWe recommend all creators keep their focus on creating amazing content that adds value to their audiences. During hard times people often come to their communities for support, so be sure to start building out and engaging more with your communities.\u00a0<\/em><\/p>\nOverall I really think many creators are going to be able to build extremely tight-knit communities of people experiencing the same things.<\/em><\/p>\nHaving a sense of community is going to be crucial,\u00a0 creators that are able to curate these groups and communities will have lifelong support from their audiences.<\/em>9.\u00a0 Gary Henderson<\/h3>\n\n<\/figure>\n<\/div>\nAs far as the economy goes I\u2019m not concerned at all as a creator. I\u2019d give it a 1 or a 2. For me, people always want to grow and make money. I help creators make money and as long as we have people in the world that want to make money I\u2019ll survive.\u00a0\u00a0<\/em><\/p>\nI\u2019m all in on web3. I help creators from all over the globe and decided to lean into the crypto space heavily. I\u2019ve created my own currency,<\/em> $GARY<\/em><\/a> coin, and helped 30+ other creators do the same. This has allowed me to build a strong community of loyal supporters that continually show up. I have a group of 70+ creators that meet daily at 5:00 AM EST in discord to mastermind and collaborate.\u00a0\u00a0<\/em><\/p>\nDecentralize and build your community. The world is changing fast and focusing on your personal brand and growing your community of super fans is the best advice I can give anyone.\u00a0 When I did that last year. It changed my life!\u00a0\u00a0<\/em><\/p>\nSo, where is the creator economy going next?<\/h2>\n
The future of the creator economy is bright. In fact, economists are projecting that this market could be worth half a trillion dollars in just the next 3 years.\u00a0<\/p>\n
This growth is being fueled by new technologies that are making it easier to create content. New platforms like TikTok alongside established platforms like YouTube and Facebook, are also driving increased digital media consumption.<\/p>\n
For creators, that means that the path forward involves leveraging these platforms and tools to continuously engage with their communities. Creators who build and nurture strong connections with their communities will be best positioned to succeed. Stay engaged, be proactive, and keep creating!<\/p>\n
<\/div>\n
The average score of everyone\u2019s rating for how concerned they are? Just 2.9 out of 10. Just check out this word cloud of their answers:<\/p>\n What stands out? Creators, sure. Content, yep. What else?<\/p>\n Community. Help. Support. Audience. People.\u00a0<\/p>\n Across the board, every one of our experts gave pretty much the same advice: build a community.<\/strong><\/p>\n Find a group of people who genuinely <\/em>appreciate and value your work. Get to know that community really, really well.\u00a0<\/p>\n Solve their pr<\/a>oblems<\/a>.<\/p>\n Connect to them.Then \u2013 and only then \u2013 offer them paid solutions and support for those problems.<\/p>\n People who are well-connected, visible, and contribute to communities tend to have more opportunities. The people they are connected to \u201cknow, like, and trust\u201d them, so they\u2019re aligned with that golden rule of sales and marketing. They get more work, even in downturns. And they\u2019re well-enough connected to know when and how to pivot if that becomes necessary.<\/p>\n Those are the key takeaways from the answers we got: Most of these creators\/advisors aren\u2019t very worried about how creators will fare in the future, and they recommend every creator focus on building a specific audience\/community.<\/p>\n But a lot of other issues came up. For that, it\u2019s best to let these nine experts speak for themselves.<\/p>\n Content Strategy Coach for Expertise-Led Service Businesses<\/strong><\/p>\n<\/div>\n<\/div>\n How concerned are you about the economy in the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being the lowest?<\/strong><\/p>\n I\u2019m not overly concerned. The way I see it, creators who have a hyper-specific niche that solves a genuine problem for people, will still be able to build and grow an evergreen online business. The trick is to identify unique problems that you as an individual creator are ideally positioned to solve. In most cases, online creators also have the advantage of a lean business model with low overheads and easy to pivot if needed. <\/em><\/p>\n What are you doing to adjust your business to adapt to this new environment?<\/strong><\/p>\n Previously I did most of my marketing via SEO, but I\u2019m now expanding my presence across multiple platforms, including search, social, YouTube and of course building my email list. My goal is to create what I call a \u201cbrand universe\u201d rather than just having a presence in organic search, even though that\u2019s still very powerful. I believe this is the best way to guard against algorithm updates and the like. Otherwise, businesses will always need more leads, and I help them get those, so I\u2019m not overly worried about my business model itself. <\/em><\/p>\n What do you recommend other creators do right now to survive and even thrive through the next year or so?<\/strong><\/p>\n My advice is to make sure you build an authentic brand online, rather than relying only on one narrow platform. Diversify as much as you can, using AI to help you if needed. Alongside building your brand, put your community at the forefront. Your ideal client pain points should form the jumping off point for most of your content strategy, and of course your product or service itself.<\/em><\/p>\n How concerned are you about the economy in the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being the lowest?<\/strong><\/p>\n I don\u2019t think there is anything to be concerned about. The creator economy is a thriving economy. More and more people are finding they can turn their passion or hobby into a full-time career and build successful online businesses with little or even 0 investment. People are consuming more content than ever, whether it is through social media, blogs, etc. Content creators that are smart about it can easily start monetizing their online audiences and their content. I\u2019d rate my concern for this question as 1.<\/em><\/p>\n What are you doing to adjust your business to adapt to this new environment?<\/strong><\/p>\n It\u2019s been a crazy year for business growth and it\u2019s grown to levels I would have never imagined. What did I do? I built an online community around a specific topic, addressed my community problems with my content, and offered solutions. I\u2019m more adjusting myself to this rapid business growth, rather than adjusting my business to a new environment. Very excited to continue seeing it grow.<\/em><\/p>\n What do you recommend other creators do right now to survive and even thrive through the next year or so?<\/strong><\/p>\n Honestly, the best thing any creator looking to succeed can do is to build a strong online community. Choose one platform (ideally one in social media) and start creating consistent content and building relationships. Once you have a decent community (not saying you need thousands and thousands of people) but a decent, engaged community, they can start thinking about how to offer \u201cpaid solutions\u201d to the main problems anyone in their community has.<\/em><\/p>\n How concerned are you about the economy in the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being lowest?<\/strong><\/p>\n I am holding steady around a 6 right now. In many of my circles, the pinch is definitely already under way and it\u2019s hard to say which way it will go at this point. I would like to have trust that we\u2019ll be able to steer clear of it but it\u2019s definitely a worry.<\/em><\/p>\n What are you doing to adjust your business to adapt to this new environment?<\/strong><\/p>\n I have been reducing my expenses for a few months now and trying to run a lean business machine. I am also planning to talk to my bank about a line of credit to use if things take a downturn. I am also adding in a few other revenue streams that might be more recession proof.\u00a0<\/em><\/p>\n The biggest thing I did when the pandemic seemed to slow things down was take on a more consistent client that I know will be good for a while. I call it my side hustle but it\u2019s a higher paying and more consistent remote client for me to work for around the edges of my coaching business.\u00a0<\/em><\/p>\n What do you recommend other creators do right now to survive and even thrive through the next year or so?<\/strong><\/p>\n First, you always have to do what you need to do to feel safe and secure. So if that means look for a part-time job, so be it. Family comes first in my world. As does the mortgage. The great thing about being a creator is that it can always happen in the margins of our lives \u2014 get up early, stay up later. Being a creator doesn\u2019t stop in a recession. But paying your bills should always be a primary focus. There\u2019s no shame if you have to work at Starbucks to make ends meet. Your financial wellbeing is such a huge piece of your overall well being. So tend to it like it\u2019s a priority not an afterthought.\u00a0<\/em><\/p>\n Second, start creating safety nets \u2014 like a line of credit from your bank or through another lender \u2014 and perhaps a bit of a cash infusion right now before the bottom drops out. If it doesn\u2019t, you\u2019ll be in good shape. If it does, it will buy you a few months.\u00a0<\/em><\/p>\n Diversify. What else can you do in the meantime to ensure you have some income coming in? Can you target a different but stable industry right now to get you shored up for upcoming months?\u00a0<\/em><\/p>\n Finally, ask for help. You\u2019d be so surprised who is willing to help you when times are hard. We forget that resilience evaporates in solitude. We need to help each other. We\u2019re meant to help each other. So reach out and share your story and what you need.\u00a0<\/em><\/p>\n How concerned are you about the economy for the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being lowest?<\/strong><\/p>\n It\u2019s always important to keep your eye open for what\u2019s happening in the world and how it might affect your business. I\u2019m about a 5 on a scale of one to 10. It\u2019s definitely concerning and something to keep an eye on but I won\u2019t be doing anything drastic.\u00a0<\/em><\/p>\n What are you doing to adjust your business, your marketing, or your content to adapt to this new environment?<\/strong><\/p>\n I was a network television news producer during the 2008 recession. We found creative and authentic ways to tell stories that would really resonate with our audience. I\u2019m always thinking of the audience first. What are they going through and how can my expertise best serve them?\u00a0<\/em><\/p>\n What do you recommend other creators do right now to adapt and maybe even thrive through the next year or so?<\/strong><\/p>\n Slow and steady wins the race. Stay true to that. Stick with the good stuff that you know works and don\u2019t try to reinvent the wheel now.<\/em><\/p>\n How concerned are you about the economy in the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being lowest?<\/strong><\/p>\n As a creator since 2018, I\u2019ve seen many changes over the past 4 years \u2013 some exciting, some troubling. But right now? Creators now have a unique opportunity to feast or famine inside of this ever-changing industry. Between new platforms, the recession and the move to video content, it\u2019s time to realize actions that worked in 2020 aren\u2019t going to work in the future and pivots need to be made.\u00a0<\/em><\/p>\n For those that step up to the plate to learn new skill sets, to tap into the true \u201cbusiness\u201d of content creation I think there is more than enough space for people to get ahead in this industry. I am 5\/10 nervous for creators.<\/em><\/p>\n What are you doing to adjust your business to adapt to this new environment?<\/strong><\/p>\n Personally I\u2019m refining my skills and becoming much more proficient in editing, video content and creating my own trends for others to follow. But behind the scenes I am networking like my business depends on it, because it does. This looks like taking a proactive role in the opportunities I\u2019m given and the rooms my name will be brought up in. All it takes is you to ask to be part of a collaboration, to get a shout out or to partner with a brand to change the entire future of your creator business.<\/em><\/p>\n What do you recommend other creators do right now to survive and even thrive through the next year or so?<\/strong><\/p>\n Externally, it\u2019s time to become innovative and take bigger risks with your content and the online space that you\u2019re taking up. Make noise, make waves and stop clinging to the past. Those that will win aren\u2019t worrying about \u201cwhat used to work,\u201d they\u2019re onto the next thing. Let that be you! Improve your skills especially if it\u2019s holding you back from video \u2013 Youtube, masterclasses and more can help you get the basics down so you can add more services to\u00a0 your roster.\u00a0<\/em><\/p>\n Move into burgeoning markets like UGC content creation \u2013 this is my client\u2019s main focus because it\u2019s not saturated right now and allows you to get paid without the rat race of likes and comments.\u00a0<\/em><\/p>\n Internally, if you want social to be your job, treat it like a business with the same dedication, business acumen and seriousness that you\u2019d expect. Shake hands, get networking and ask for the things that you want \u2013 you never know when someone might just say yes.<\/em><\/p>\n How concerned are you about the economy in the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being lowest?<\/strong><\/p>\n My concern depends on the creator. Since\u201dcreator\u201d is a broad word. If you are a creator who has lasered in and is solving real problems for your perfect customers. You\u2019ll be okay. I\u2019d rate that as a 2.\u00a0<\/em><\/p>\n But the average creator was already living an unsustainable life before the downturn. Many creators are slaves to content creation, are facing burnout, and are barely making ends meet. For these creators, I\u2019d rate it at an 8.\u00a0<\/em><\/p>\n This may not be a horrible thing for most of these creators. It\u2019ll help them understand who they should serve and how they can serve them with their personal gifts.\u00a0<\/em><\/p>\n What are you doing to adjust your business to adapt to this new environment?<\/strong><\/p>\n Identifying what my rare and valuable skill is. Finding customers who love what I do. Talking to real customers to figure out how to grow my business instead of making an \u201ceducated\u201d guess.\u00a0\u00a0<\/em><\/p>\n Prioritizing ruthlessly by choosing only a couple things to pursue. Deciding to eliminate everything that isn\u2019t good for my business, healthy for me, or play. Creating anti-fragile support systems so I can survive even if things don\u2019t work out.\u00a0<\/em><\/p>\n Surrounding myself with smart mentors who can point me in the right direction. Make sure my network knows my calling card. Trying to help and be useful to whoever comes my way irrespective of if I\u2019ll get something in return.\u00a0<\/em><\/p>\n What do you recommend other creators do right now to survive and even thrive through the next year or so?<\/strong><\/p>\n Talk to the people who love your content. Talk to people who you solve real problems for. Who does (or would be willing to) pay a bunch of money for your work?<\/em><\/p>\n Understand these people at a deep level. Figure out where they hang out, what messaging appeals to them, and what real problems you solve for them.<\/em><\/p>\n Then use what you learned. Go to the places they hang out and become useful. Help your dream customers solve their most difficult problems. Solve problems for others that are difficult for them and easy for you.<\/em><\/p>\n And most important of all\u2026 still do what\u2019s best for your mental & physical health. Stay connected with friends. Go for walks in the park. If you put too much pressure on yourself, it\u2019ll be harder to succeed and it\u2019ll be less fun.\u00a0<\/em><\/p>\n When you get lost, ask yourself: Why am I doing this? Keep asking why until you get to the real deep reason.\u00a0<\/em><\/p>\n Focus on that deep why. Not on the vanity metrics. Don\u2019t worry, you\u2019ll make it through.<\/em><\/p>\n How concerned are you about the economy in the next 6-12 months, especially for creators? Could you rate that concern for me on a scale of one to ten, with one being lowest?<\/strong><\/p>\n I\u2019m not at all concerned about the economy over the next 6-12 months as it relates to creators. I\u2019m pretty confident in rating my concern a 2\/10. I believe the economy for creators has never been stronger. Just look at the number of people leaving traditional 9-5s either by choice or by force, it\u2019s a really telling sign that the market for creators is thriving.<\/em> What are you doing to adjust your business to adapt to this new environment?<\/strong> What do you recommend other creators do right now to survive and even thrive through the next year or so?<\/strong><\/p>\n In my experience, the creators who are thriving are the ones focusing on a specific audience \u2013 they\u2019re not trying to go broad with their content, products or services. Find the people that you enjoy connecting with, who you can impact the most, in the shortest amount of time. They will become your super fans if you stay consistent with your content.<\/em><\/p>\n On a scale 1 \u2013 10 , a 1. I think the current state of the economy presents a massive opportunity for creators and freelancers that are able to provide value online to their audiences and customers.\u00a0<\/em><\/p>\n We are removing the barrier for creators to set up online communities so they are able to take control of their income and audience, we\u2019re doing this by allowing creators to manage the whole community building, monetizing, and the process for running that community all within the backspace platform for free.<\/em><\/p>\n We recommend all creators keep their focus on creating amazing content that adds value to their audiences. During hard times people often come to their communities for support, so be sure to start building out and engaging more with your communities.\u00a0<\/em><\/p>\n Overall I really think many creators are going to be able to build extremely tight-knit communities of people experiencing the same things.<\/em><\/p>\n Having a sense of community is going to be crucial,\u00a0 creators that are able to curate these groups and communities will have lifelong support from their audiences.<\/em> As far as the economy goes I\u2019m not concerned at all as a creator. I\u2019d give it a 1 or a 2. For me, people always want to grow and make money. I help creators make money and as long as we have people in the world that want to make money I\u2019ll survive.\u00a0\u00a0<\/em><\/p>\n I\u2019m all in on web3. I help creators from all over the globe and decided to lean into the crypto space heavily. I\u2019ve created my own currency,<\/em> $GARY<\/em><\/a> coin, and helped 30+ other creators do the same. This has allowed me to build a strong community of loyal supporters that continually show up. I have a group of 70+ creators that meet daily at 5:00 AM EST in discord to mastermind and collaborate.\u00a0\u00a0<\/em><\/p>\n Decentralize and build your community. The world is changing fast and focusing on your personal brand and growing your community of super fans is the best advice I can give anyone.\u00a0 When I did that last year. It changed my life!\u00a0\u00a0<\/em><\/p>\n The future of the creator economy is bright. In fact, economists are projecting that this market could be worth half a trillion dollars in just the next 3 years.\u00a0<\/p>\n This growth is being fueled by new technologies that are making it easier to create content. New platforms like TikTok alongside established platforms like YouTube and Facebook, are also driving increased digital media consumption.<\/p>\n For creators, that means that the path forward involves leveraging these platforms and tools to continuously engage with their communities. Creators who build and nurture strong connections with their communities will be best positioned to succeed. Stay engaged, be proactive, and keep creating!<\/p>\n <\/div>\n<\/figure>\n1. Samantha North, PhD<\/h3>\n
<\/figure>\n2. Juan Gal\u00e1n Politi<\/h3>\n
<\/figure>\n<\/div>\n3. Shawn Fink<\/h3>\n
<\/figure>\n<\/div>\n4. Paula Rizzo<\/h3>\n
<\/figure>\n<\/div>\n5. Andrea Fox (Dre Fox)<\/h3>\n
<\/figure>\n<\/div>\n6. Pranav Mutatkar<\/h3>\n
<\/figure>\n<\/div>\n7. Paul Thomson<\/h3>\n
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We\u2019ve worked hard over the years to build robust systems to support our clients. I hear from creators all the time how overwhelming it can feel especially if you\u2019re being told how unstable and volatile your market is. In turbulent times, creators need someone to lean on, so being able to have the right support, community, and mentorship is critical to stability and growth.<\/em><\/p>\n8. Faiz Imran\u00a0\u00a0\u00a0<\/h3>\n
<\/figure>\n<\/div>\n9.\u00a0 Gary Henderson<\/h3>\n
<\/figure>\n<\/div>\nSo, where is the creator economy going next?<\/h2>\n