{"id":215235,"date":"2025-04-30T18:25:44","date_gmt":"2025-04-30T18:25:44","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/google-answers-why-landing-page-ranks-for-an-e-commerce-query\/"},"modified":"2025-04-30T18:25:44","modified_gmt":"2025-04-30T18:25:44","slug":"google-answers-why-landing-page-ranks-for-an-e-commerce-query","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=215235","title":{"rendered":"Google Answers Why Landing Page Ranks For An E-Commerce Query"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"narrow-cont\">\n<p>Google\u2019s John Mueller answered a question on Bluesky about why an e-commerce page with minimal content is ranking, illustrating that sometimes optimized content isn\u2019t enough.<\/p>\n<h2>E-Commerce Search Results<\/h2>\n<p>A person <a href=\"https:\/\/bsky.app\/profile\/thedecanus.bsky.social\/post\/3lnzesx2y3k2y\" target=\"_blank\" rel=\"noopener\">posted<\/a> their concerns about an e-commerce site that was ranking in the search results with barely any content. In fact, the domain that was ranking redirects to another domain. On the face of it, it appears like something is not right. Why would Google rank a landing page about a domain name transfer, right?<\/p>\n<p>Why would Google rank what is essentially a landing page with virtually zero content for a redirected domain?<\/p>\n<h2>Why A Landing Page Ranks<\/h2>\n<p>The company with the landing page had acquired another company and they subsequently joined the two domains. There was nothing wrong or spammy going on, one business bought another business, it happens every day.<\/p>\n<p>The person asking the question dropped a URL and a screenshot of the landing page and asked:<\/p>\n<blockquote>\n<p>\u201cHow does Google think this would be the best result and also, do you think this is a relevant result for users?\u201d<\/p>\n<\/blockquote>\n<p><em>Google\u2019s John Mueller answered:<\/em><\/p>\n<blockquote>\n<p>\u201cIt looks like a normal ecommerce site to me. They could have handled the site-migration a bit more gracefully (and are probably losing a lot of \u201cSEO value\u201d by doing this instead of a real migration), but it doesn\u2019t seem terrible for users.\u201d<\/p>\n<\/blockquote>\n<h2>Site Migration<\/h2>\n<p>Mueller\u2019s comment about the site migration was expanded further.<\/p>\n<p><em>He posted:<\/em><\/p>\n<blockquote>\n<p>\u201cOur guidance for site migrations is at https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/site-move-with-url-changes . What they\u2019re doing is a \u201csoft or crypto redirect\u201d, and they\u2019re doing it \u201cN:1\u2033 (meaning all old pages go there). Both of these make transfering information about the old site hard \/ impossible.\u201d<\/p>\n<\/blockquote>\n<p>Sometimes Google ranks pages that seem like they don\u2019t belong. But sometimes the site rankings make sense when looked at from a different perspective, particularly from the perspective of what\u2019s good and makes sense for the user. Rankings change all the time and it could be that the rankings for that page could go away after a certain amount of time. But waiting for a competitor to drop away isn\u2019t really a good SEO strategy. Google\u2019s Danny Sullivan had some good advice about <a href=\"https:\/\/www.searchenginejournal.com\/googles-seo-tips-for-better-rankings-search-central-live-nyc\/543091\/\" target=\"_blank\">differentiating a site for better rankings<\/a>.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s John Mueller answered a question on Bluesky about why an e-commerce page with minimal content is ranking, illustrating that sometimes optimized content isn\u2019t enough. E-Commerce Search Results A person posted their concerns about an e-commerce site that was ranking in the search results with barely any content. In fact, the domain that was ranking [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":215236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[6857,11161,1531,3347,4347,44762,22278],"dealstore":[],"offerexpiration":[],"class_list":["post-215235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-answers","tag-ecommerce","tag-google","tag-landing","tag-page","tag-query","tag-ranks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Answers Why Landing Page Ranks For An E-Commerce Query - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=215235\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Answers Why Landing Page Ranks For An E-Commerce Query - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s John Mueller answered a question on Bluesky about why an e-commerce page with minimal content is ranking, illustrating that sometimes optimized content isn\u2019t enough. 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