{"id":214427,"date":"2025-04-30T08:46:25","date_gmt":"2025-04-30T08:46:25","guid":{"rendered":"https:\/\/peraltafinancing.com\/airline\/confirmed-jetblue-united-pursue-partnership-but-whats-the-motive\/"},"modified":"2025-04-30T08:46:25","modified_gmt":"2025-04-30T08:46:25","slug":"confirmed-jetblue-united-pursue-partnership-but-whats-the-motive","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=214427","title":{"rendered":"Confirmed: JetBlue & United Pursue Partnership, But What’s The Motive?"},"content":{"rendered":"


\n<\/p>\n

\n

It sure has been quite the 24 hours when it comes to JetBlue and its potential partnerships. We\u2019ve known that JetBlue has been looking for a domestic airline partner<\/a>, and yesterday, and it seemed like either American or United would be the best fit. <\/p>\n

Yesterday, American revealed it was no longer in discussions<\/a> with JetBlue about a possible partnership, leading many of us to believe that a United partnership (or something) was incoming. Well, that\u2019s basically now confirmed.<\/p>\n

What we know about planned JetBlue & United partnership<\/h2>\n

During JetBlue\u2019s Q1 2025 earnings call today, President Marty St. George was asked about domestic airline partnerships, and he suggested that JetBlue was very close to announcing such a deal, and it would include frequent flyer reciprocity. Specifically, he said the following:<\/p>\n

\n

\u201cI need to make sure I reserve my comments based on what we have said publicly. And what we have said is we are looking at and we\u2019re talking to multiple airlines about domestic partnerships. I think we\u2019re getting very close to making announcement, expect to make the announcement this quarter. And as far as the benefits that we expect to offer to our customers, now the most important thing is number one, a significantly higher network opportunity for earn and burn of TrueBlue points, which we think greatly improves utility of TrueBlue.\u201d<\/p>\n

\u201cToday, if you are a customer in the Northeast and you love JetBlue for leisure, but, you know, twice a year, you have to go to Omaha or Boise, these are places that you can\u2019t earn through Blue points on now. And when this partnership goes forward, you will be able to. And the second thing is I\u2019m really excited for just the overall broadening of the network opportunities, you know, not just connectivity, but also just sort of better opportunities for our customers to fly more places with more frequency.\u201d<\/p>\n<\/blockquote>\n

Reuters<\/a> is now reporting that JetBlue and United are actively negotiating a partnership, according to several industry sources. For now, the partnership is expected to be about providing greater connectivity to customers, and allowing them to earn and redeem frequent flyer points across the two carriers.<\/p>\n

For now, the two companies apparently aren\u2019t planning on partnering more closely than that, so there won\u2019t be coordinating of schedules or pricing. Based on what we know about the partnership being proposed, this shouldn\u2019t face any sort of regulatory challenges. It\u2019s also worth emphasizing that it\u2019s not finalized yet, so things could still change.<\/p>\n

\"\"
A JetBlue & United partnership is near, it seems<\/figcaption><\/figure>\n

I\u2019m a little confused about the merit of this arrangement<\/h2>\n

The way I view it, a partnership like this will have very little impact on the bottom line of either carrier. I\u2019d say that United has more to gain than JetBlue, though.<\/p>\n

Looking at it from United\u2019s perspective, I guess this prevents JetBlue from partnering with another US airline, so that helps United\u2019s competitive position. <\/p>\n

<\/p>\n

United is part of the Star Alliance transatlantic joint venture, and perhaps there\u2019s some opportunity for more connectivity in Boston (BOS) and New York (JFK) between JetBlue and United\u2019s partners (Austrian, Lufthansa, SWISS, etc.). I\u2019m not sure how exactly the joint venture is structured, as it doesn\u2019t seem like that would lead to much revenue for United.<\/p>\n

Sure, maybe being able to earn and redeem points on JetBlue makes United MileagePlus a bit more appealing, though I don\u2019t think that would be any sort of a game changer. Quite to the contrary, I\u2019d view the loyalty aspect of this as a zero sum game, since it\u2019s not like the carriers are particularly complementary otherwise. <\/p>\n

Furthermore, United doesn\u2019t actually want its MileagePlus members flying JetBlue instead of United, since it\u2019s not like there would be a revenue sharing agreement. The carriers\u2019 networks just don\u2019t cross paths in many places in a way that\u2019s useful for travelers.<\/p>\n

Perhaps this is even more puzzling from JetBlue\u2019s perspective, because keep in mind that JetBlue seemingly turned down American in favor of United. American\u2019s partnership with JetBlue was great for consumers, and made sense commercially, as it allowed JetBlue to provide feed for American\u2019s long haul flights in New York and beyond, a win-win arrangement.<\/p>\n

From a loyalty perspective, I\u2019m also not convinced that this would hugely benefit JetBlue. If anything, it\u2019s more likely that someone who flies JetBlue every once in a while would be engaged in United MileagePlus, if they could credit their JetBlue flights there.<\/p>\n

So I\u2019m sort of scratching my head. I\u2019m sure there\u2019s a good reason for this partnership being pursued, and I bet we\u2019ll find out soon. I just don\u2019t see the vision yet.<\/p>\n

The only thing I can come up with is that this is intended to be a first step toward closer long term collaboration<\/a> between the two airlines, where we do start to see an attempt at coordinating flights, or even more than that. But that would also potentially face regulatory concerns.<\/p>\n

\"\"
Where\u2019s the merit to this arrangement, exactly?<\/figcaption><\/figure>\n

Bottom line<\/h2>\n

It\u2019s basically confirmed that JetBlue and United are currently negotiating a partnership, and that something will be announced in the coming weeks. The plan is reportedly to make this largely about frequent flyer reciprocity, so that members of both programs can earn and redeem points across both airlines.<\/p>\n

However, I have to imagine that there will be more to this partnership, or that there\u2019s at least a bigger goal in the long run. After all, based on what we know so far, this doesn\u2019t fulfill United CEO Scott Kirby\u2019s dream of the airline returning to JFK. It also doesn\u2019t seem better for JetBlue than a partnership with American.<\/p>\n

What do you make of JetBlue and United pursuing a partnership?<\/strong><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

It sure has been quite the 24 hours when it comes to JetBlue and its potential partnerships. We\u2019ve known that JetBlue has been looking for a domestic airline partner, and yesterday, and it seemed like either American or United would be the best fit. Yesterday, American revealed it was no longer in discussions with JetBlue […]<\/p>\n","protected":false},"author":1,"featured_media":214428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12028],"tags":[15946,22600,67718,11188,32392,9148,5614],"dealstore":[],"offerexpiration":[],"class_list":["post-214427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airline","tag-confirmed","tag-jetblue","tag-motive","tag-partnership","tag-pursue","tag-united","tag-whats"],"yoast_head":"\nConfirmed: JetBlue & United Pursue Partnership, But What's The Motive? - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=214427\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Confirmed: JetBlue & United Pursue Partnership, But What's The Motive? - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"It sure has been quite the 24 hours when it comes to JetBlue and its potential partnerships. 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