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This page may include affiliate links, which means that if you choose to make a purchase, I may earn a commission.\u00a0<\/em><\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Not all content is created equal. Some content is valuable for a longer period of time than others. When considering the length of time a piece of content is valuable there are three types of content: timely, seasonal and evergreen.<\/p>\n \u00a0<\/p>\n Timely content is valuable when it is published and usually for a limited period of time afterwards. Seasonal content is valuable for a certain period of time every year. Evergreen content is valuable all year round. If you want to make more sales from less content then you\u2019ll want to focus on evergreen content. Given that evergreen content is valuable at the time of being published, but also for months or even years afterwards it offers the ability generate more sales in the long-term than a piece of timely or seasonal content can.<\/p>\n \u00a0<\/p>\n When you think about it logically there are a number of ways to make more sales from less content. You need the content to be better so that you make more sales percentage wise based on the number of people who consume the content, or you want more people to be able to consume a piece of content. Creating SEO content will help with the latter.<\/p>\n \u00a0<\/p>\n When a piece of content is optimised for search it means that it will often be consumed months and even years after being originally published. When the SEO content has been created strategically that can mean it is helping you to generate sales months and even years after originally being published.<\/p>\n \u00a0<\/p>\n For example, in my business, I run strategy days where I help business owners create a plan for the upcoming \u2018year\u2019. Over the years, I have created numerous blog posts that are optimised for search, that are around the topic of annual planning, and that naturally lead people to sign up for my strategy days.<\/p>\n \u00a0<\/p>\n Here are some of those blog posts:<\/strong><\/p>\n \u00a0<\/p>\n As you can see I\u2019ve gone for slightly different angles with the blog post, because people may have different wants (to increase income, to have more time off, to get more enjoyment out of their business) and I know annual planning will help with all of that. You\u2019ll need to do the same. Think about the different ways your offer can help someone solve their want or need.<\/p>\n \u00a0<\/p>\n If your aim is to create less content whilst still making more sales, then you\u2019ll want to focus on how your content is converting. It is really easy to get sidetracked and focus on engagement. Given the way social media works, it\u2019s easy to accidentally pay more attention to the number of likes, comments and shares a post is getting than the number of sales it is generating. But if you want to be able to reduce the amount of content you create whilst still making more sales, then you need your sales posts to convert higher. That means analysing what makes people buy and then optimising your content for conversion is key.<\/p>\n \u00a0<\/p>\n8 WAYS TO MAKE MORE SALES FROM LESS CONTENT<\/b><\/strong><\/span><\/h2>\n
1. Prioritise evergreen content\u00a0<\/strong><\/h2>\n
2. Create SEO (search engine optimised) content<\/strong><\/h2>\n
3. Optimise for conversion, not engagement<\/strong><\/h2>\n