{"id":213750,"date":"2025-04-30T00:12:26","date_gmt":"2025-04-30T00:12:26","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/viva-los-moto\/"},"modified":"2025-04-30T00:12:26","modified_gmt":"2025-04-30T00:12:26","slug":"viva-los-moto","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=213750","title":{"rendered":"VIVA LOS MOTO!"},"content":{"rendered":"
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VIVA LOS MOTO!<\/title><\/p>\n<p> <meta name=\"HandheldFriendly\" content=\"True\"\/><br \/>\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\/><\/p>\n<p> <meta name=\"theme-color\" content=\"#d48538\"\/><\/p>\n<link rel=\"preload\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.js?v=ea877b2fca\" as=\"script\"\/>\n <link rel=\"preload\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.css?v=ea877b2fca\" as=\"style\"\/>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/>\n <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin=\"\"\/>\n<link rel=\"preload stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Lora:ital,wght@0,400;0,500;0,600;0,700;1,400;1,500;1,600;1,700&family=Poppins:ital,wght@0,600;0,700;1,600;1,700&display=swap\" as=\"style\" onload=\"this.onload=null;this.rel=\" stylesheet=\"\" crossorigin=\"\"\/>\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.css?v=ea877b2fca\"\/>\n<link rel=\"icon\" href=\"https:\/\/adland.tv\/content\/images\/size\/w256h256\/2025\/04\/ad-favicon.png\" type=\"image\/png\"\/>\n <link rel=\"canonical\" href=\"https:\/\/adland.tv\/viva-los-moto\/\"\/>\n <meta name=\"referrer\" content=\"no-referrer-when-downgrade\"\/><\/p>\n<p> <meta property=\"og:site_name\" content=\"AdLand\"\/><br \/>\n <meta property=\"og:type\" content=\"article\"\/><br \/>\n <meta property=\"og:title\" content=\"VIVA LOS MOTO!\"\/><br \/>\n <meta property=\"og:description\" content=\"When Motorola reintroduced the Razr flip-phone in 2019 after a brief detour into smartphones, the brand shed relationships with the behemoth legacy agencies that previously promoted their mobile products (McCann, Leo Burnett, BBDO and Ogilvy) and began partnering with the small, lesser-known independent creative studio LOS YORK. Their partnership has\"\/><br \/>\n <meta property=\"og:url\" content=\"https:\/\/adland.tv\/viva-los-moto\/\"\/><br \/>\n <meta property=\"og:image\" content=\"https:\/\/adland.tv\/content\/images\/2025\/04\/ad-black-3.png\"\/><br \/>\n <meta property=\"article:published_time\" content=\"2024-02-07T21:10:31.000Z\"\/><br \/>\n <meta property=\"article:modified_time\" content=\"2025-04-22T23:03:06.000Z\"\/><br \/>\n <meta property=\"article:tag\" content=\"Country: US\"\/><\/p>\n<p> <meta name=\"twitter:card\" content=\"summary_large_image\"\/><br \/>\n <meta name=\"twitter:title\" content=\"VIVA LOS MOTO!\"\/><br \/>\n <meta name=\"twitter:description\" content=\"When Motorola reintroduced the Razr flip-phone in 2019 after a brief detour into smartphones, the brand shed relationships with the behemoth legacy agencies that previously promoted their mobile products (McCann, Leo Burnett, BBDO and Ogilvy) and began partnering with the small, lesser-known independent creative studio LOS YORK. Their partnership has\"\/><br \/>\n <meta name=\"twitter:url\" content=\"https:\/\/adland.tv\/viva-los-moto\/\"\/><br \/>\n <meta name=\"twitter:image\" content=\"https:\/\/adland.tv\/content\/images\/2025\/03\/AdlandTV10241024-1.png\"\/><br \/>\n <meta name=\"twitter:label1\" content=\"Written by\"\/><br \/>\n <meta name=\"twitter:data1\" content=\"Linnett\"\/><br \/>\n <meta name=\"twitter:label2\" content=\"Filed under\"\/><br \/>\n <meta name=\"twitter:data2\" content=\"Country: US\"\/><br \/>\n <meta name=\"twitter:site\" content=\"@adland\"\/><br \/>\n <meta property=\"og:image:width\" content=\"964\"\/><br \/>\n <meta property=\"og:image:height\" content=\"381\"\/><\/p>\n<p> <meta name=\"generator\" content=\"Ghost 5.88\"\/>\n <link rel=\"alternate\" type=\"application\/rss+xml\" title=\"AdLand\" href=\"https:\/\/adland.tv\/latest\/rss\/\"\/>\n<link href=\"https:\/\/adland.tv\/webmentions\/receive\/\" rel=\"webmention\"\/>\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/adland.tv\/public\/cards.min.css?v=ea877b2fca\"\/>\n<p> <!-- Google tag (gtag.js) --><\/p>\n<p><!-- Cookie banner --><\/p>\n<p> <\/head><br \/>\n <body class=\"post-template tag-united-states tag-adland-exclusive \" data-excerpts=\"true\" id=\"wp_automatic_ReadabilityBody\"><\/p>\n<p> <main class=\"main flex-1\"><\/p>\n<div class=\"container wrapper\">\n<div class=\"post-date-share\">\n <time datetime=\"2024-02-07\"><br \/>\n <span>February 07 2024<\/span><br \/>\n <span class=\"post-date__time\">4:10 PM<\/span><br \/>\n <\/time><\/p>\n<p> <span class=\"post-readtime\">1 min read<\/span><\/p>\n<p> <span class=\"spacing\"\/><\/p>\n<p> <button class=\"share-toggle\" onclick=\"this.classList.toggle('is-active')\" onmouseover=\"this.classList.toggle('is-active')\"><br \/>\n <span>Share<\/span><br \/>\n <i class=\"icon icon-chevron-down\"><br \/>\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-chevron-down\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <polyline points=\"6 9 12 15 18 9\"\/>\n<\/svg><br \/>\n<\/i> <\/button><\/p>\n<\/div>\n<article class=\"post tag-united-states tag-adland-exclusive no-image content post-access-public\">\n <!--kg-card-begin: html--><\/p>\n<p>When Motorola reintroduced the Razr flip-phone in 2019 after a brief detour into smartphones, the brand shed relationships with the behemoth legacy agencies that previously promoted their mobile products (McCann, Leo Burnett, BBDO and Ogilvy) and began partnering with the small, lesser-known independent creative studio LOS YORK. Their partnership has since blossomed into a new kind of agency relationship that provides end-to-end services for Motorola from strategy through execution. This close-hold modern creative partnership has been dubbed internally by LOS YORKers as LOS MOTO. <br \/>That collaboration has resulted in \u201cFlip the Script,\u201d one of Motorola\u2019s highest profile global campaigns in decades, featuring full CG product films of Motorola\u2019s razr and razr+, social films, photography, poster art and the :60 live-action film “Saltare In Giro,” which you can see here on Adland <a href=\"https:\/\/adland.tv\/motorola-razr-jump-around-100-2023\">Motorola razr+ “Jump Around” 1:00 (2023)<\/a><\/p>\n<p><!--kg-card-end: html--><!--kg-card-begin: html--><!--kg-card-end: html--><!--kg-card-begin: html--><\/p>\n<p>LOS MOTO is a milestone in the historic right-sizing of Madison Avenue that began with the rise of \u201chybrid\u201d shops that could bypass the big-agency holding company models, which had become positively lethargic next to clients\u2019 needs for increasing quick outcomes to keep pace with fast-moving consumers. While many of these new hybrid connections resulted in exceptional short-term project work, LOS MOTO has matured into a long-term alliance and the next closest thing to the once-prized now-demised AOR or Agency Of Record relationship. <br \/>\u201cThe industry has come a long way over the past five to ten years with clients moving from big agencies to fast moving, creative-forward, production-central relationships,\u201d says Los York Executive Creative Director Scott Hidinger. \u201cWe have a seat at the table with this massive global brand, influencing strategy, creative direction and design. It is an evolved way of working that works for Motorola and us, and proof of concept is the six successful years of our partnership.\u201d\n<\/p>\n<p><!--kg-card-end: html--><br \/>\n <\/article>\n<div class=\"post-tags content-width mb-xl\">\n <span>Categories:<\/span><br \/>\n <a href=\"https:\/\/adland.tv\/tag\/united-states\/\">Country: US<\/a><br \/>\n <br \/><span>Also tagged in:<\/span><br \/>\n adland exclusive\n <\/div>\n<div class=\"post-authors mb-xl\">\n <span class=\"section-title xs\">Author<\/span><\/p>\n<div class=\"grid gap-200\">\n<div class=\"author-card author-linnett has-image\">\n<p><a class=\"author-card__media flex flex-cc\" href=\"https:\/\/adland.tv\/author\/linnett\/\"> <picture class=\"author-card__img z-index-1\"><source sizes=\"120px\" data-sizes=\"auto\" srcset=\"https:\/\/adland.tvhttps:\/\/adland.tv\/content\/images\/size\/w30\/2025\/04\/picture-99712-1477149612.jpg 30w\" data-srcset=\"https:\/\/adland.tv\/content\/images\/size\/w100\/format\/webp\/2025\/04\/picture-99712-1477149612.jpg 100w, https:\/\/adland.tv\/content\/images\/size\/w300\/format\/webp\/2025\/04\/picture-99712-1477149612.jpg 300w\" type=\"image\/webp\"><img decoding=\"async\" class=\"lazyload\" sizes=\"120px\" data-sizes=\"auto\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w100\/2025\/04\/picture-99712-1477149612.jpg 100w, https:\/\/adland.tv\/content\/images\/size\/w300\/2025\/04\/picture-99712-1477149612.jpg 300w\" src=\"https:\/\/adland.tv\/content\/images\/size\/w100\/2025\/04\/picture-99712-1477149612.jpg\" bad-src=\"\/content\/images\/size\/w30\/2025\/04\/picture-99712-1477149612.jpg\" alt=\"Linnett\"\/><br \/>\n<\/source><\/picture><\/a><\/p>\n<div class=\"author-card__content flex-1 flex flex-col text-acc\">\n<p class=\"author-card__bio text-acc opacity-080\">Richard Linnett, a former long-time marketing reporter at Adweek and Advertising Age, is the author of “In the Godfather Garden: The Long Life and Times of Richie the Boot Boiardo”<\/p>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p> <\/main><\/p>\n<p> <dialog class=\"notification\"><br \/>\n <i class=\"icon icon-success notification-icon\"><br \/>\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-circle-check\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n <path d=\"M9 12l2 2l4 -4\"\/>\n<\/svg><\/p>\n<p><\/i> <i class=\"icon icon-error notification-icon\"><br \/>\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-alert-octagon\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <path d=\"M8.7 3h6.6c.3 0 .5 .1 .7 .3l4.7 4.7c.2 .2 .3 .4 .3 .7v6.6c0 .3 -.1 .5 -.3 .7l-4.7 4.7c-.2 .2 -.4 .3 -.7 .3h-6.6c-.3 0 -.5 -.1 -.7 -.3l-4.7 -4.7c-.2 -.2 -.3 -.4 -.3 -.7v-6.6c0 -.3 .1 -.5 .3 -.7l4.7 -4.7c.2 -.2 .4 -.3 .7 -.3z\"\/>\n <line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"12\"\/>\n <line x1=\"12\" y1=\"16\" x2=\"12.01\" y2=\"16\"\/>\n<\/svg><\/p>\n<p><\/i> <i class=\"icon icon-warning notification-icon\"><br \/>\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-alert-triangle\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <path d=\"M12 9v2m0 4v.01\"\/>\n <path d=\"M5 19h14a2 2 0 0 0 1.84 -2.75l-7.1 -12.25a2 2 0 0 0 -3.5 0l-7.1 12.25a2 2 0 0 0 1.75 2.75\"\/>\n<\/svg><\/p>\n<p><\/i> <\/p>\n<p class=\"notification-msg signup-success\">Great! 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February 07 2024 4:10 PM 1 min read Share When Motorola reintroduced the Razr flip-phone in 2019 after a brief detour into smartphones, the brand shed relationships with the behemoth legacy agencies that previously promoted their mobile products (McCann, Leo Burnett, BBDO and Ogilvy) and began partnering with the small, lesser-known independent […]<\/p>\n","protected":false},"author":1,"featured_media":203381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[14001,3400,20679],"dealstore":[],"offerexpiration":[],"class_list":["post-213750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-los","tag-moto","tag-viva"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VIVA LOS MOTO! - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=213750\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIVA LOS MOTO! - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"VIVA LOS MOTO! 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