{"id":213642,"date":"2025-04-29T22:47:05","date_gmt":"2025-04-29T22:47:05","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/week-in-charts-negotiations-break-down-between-ligue-1-and-dazn-new-advertisers-flock-to-uk-tv-and-long-form-viewing-dominates-youtube\/"},"modified":"2025-04-29T22:47:05","modified_gmt":"2025-04-29T22:47:05","slug":"week-in-charts-negotiations-break-down-between-ligue-1-and-dazn-new-advertisers-flock-to-uk-tv-and-long-form-viewing-dominates-youtube","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=213642","title":{"rendered":"Week in Charts: Negotiations Break Down Between Ligue 1 and DAZN, New Advertisers Flock to UK TV, and Long-Form Viewing Dominates YouTube"},"content":{"rendered":"


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In this week’s Week in Charts, negotiations break down between Ligue 1 and DAZN, new advertisers flock to UK TV, and long-form viewing dominates YouTube.
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To have Week in Charts delivered to your inbox, you can sign up to the newsletter here<\/a>.<\/p>\n

Quote of the Week<\/strong><\/p>\n

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Number of the Week<\/strong><\/p>\n

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Charts of the Week<\/strong><\/p>\n

Long-Form Viewing\u00a0Makes Up Two-Thirds of YouTube Consumption<\/em><\/strong><\/p>\n

Long-form viewing on YouTube is on the rise, now accounting for over two-thirds of total consumption. According to Digital i,\u00a0long-form viewing (30+ minute content)\u00a0made up\u00a068 percent\u00a0of total YouTube viewing time at the end of 2024, up from 53 percent at the start of 2022.<\/p>\n

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Digital Video Ad Spend Topped \u00a38 Billion in 2024<\/em><\/strong><\/p>\n

Digital video ad spend in the UK reached \u00a38.28 billion in 2024, according to IAB UK, a 20 percent increase on 2023. Video spend (which includes social, publisher and outstream video, as well as AVOD and BVOD) outpaced display (+1 percent YoY), in-feed (+19 percent YoY) and native distribution (+7 YoY).<\/p>\n

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SSPs Gain on Google Ad Tech Ruling<\/em><\/strong><\/p>\n

Sell-side platforms (SSP) Magnite and PubMatic have seen stock market gains in light of this month’s US antitrust ruling against Google, which\u00a0found the tech giant guilty of monopolising the ad server market and the SSP market.\u00a0Wells Fargo analyst Ken Gawrelski noted that the decision could have \u201cmeaningfully positive potential outcomes\u201d for the SSPs.<\/p>\n

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Streaming Made Up 44 Percent of US TV Time in March<\/em><\/strong><\/p>\n

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Streaming accounted for 44 percent of total TV usage in March 2025, according to Nielsen’s latest The Gauge report, up from 39 percent in March 2024. YouTube led the streaming pack once again, reaching a 12 percent share of total TV use last month, followed by Netflix at 7.9 percent.<\/p>\n<\/div>\n

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The Week in Stocks<\/strong><\/p>\n

Agencies<\/strong><\/em><\/p>\n

The agency groups are trending positively during the current earnings round, as the holding companies report that clients are not pulling spending amid the ongoing economic uncertainty.<\/p>\n

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TV<\/strong><\/em><\/p>\n

Viaplay’s stock price fell 25 percent after posting overall revenue declines for Q1 2025.<\/p>\n

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Publishers<\/strong><\/em><\/p>\n

Reach’s share price is up almost 7 percent this week, but has fallen 10 percent over the last three months.<\/p>\n

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Ad Tech<\/strong><\/em><\/p>\n

US tech stocks climbed on Friday as the US-China trade war showed signs of easing.<\/p>\n

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Tech<\/strong><\/em><\/p>\n

Shares in Meta are up 13 percent ahead of its earnings update tomorrow, with the social media giant expected to post double-digit revenue growth.<\/p>\n

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Follow VideoWeek on Twitter<\/a> and LinkedIn<\/a>.<\/p>\n