{"id":213338,"date":"2025-04-29T19:21:18","date_gmt":"2025-04-29T19:21:18","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/indian-apps-dont-fall-far-from-apple-tree-et-brandequity\/"},"modified":"2025-04-29T19:21:18","modified_gmt":"2025-04-29T19:21:18","slug":"indian-apps-dont-fall-far-from-apple-tree-et-brandequity","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=213338","title":{"rendered":"Indian apps don&#8217;t fall far from Apple tree, ET BrandEquity"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>            <!-- Display video article in news article for the custom next story --><\/p>\n<p>            <!-- Modifying the body placing embeds,promoslots,related etc.--><\/p>\n<figure class=\"img_container\" style=\"width:1200px;;margin-bottom:5px;max-width:100%;\"><img fetchpriority=\"high\" decoding=\"async\" width=\"590\" height=\"442\" class=\"unveil\" loading=\"eager\" style=\"width:100%;max-height:100%\" src=\"https:\/\/etimg.etb2bimg.com\/photo\/120722774.cms\" captionrendered=\"1\" alt=\"&lt;p&gt;Representative image&lt;\/p&gt;\"\/><figcaption class=\"caption\"><span>Representative image<\/span><\/figcaption><\/figure>\n<p>Revenue generated by Indian developers for Apple&#8217;s App Store adds an extra layer of engagement for the technology company in the country. Apart from offering a contract manufacturing base for iPhones, the size of the Indian market for ecommerce conducted through mobile handsets should influence Apple&#8217;s &#8216;China plus one&#8217; strategy. The way the US tariff war with China &#8211; and, by extension, with other Asian economies reliant on Chinese investments &#8211; plays out will shape USA Inc&#8217;s supply chain restructuring. Apple has been an early mover on this score, and its diversification to India is paying off as <a id=\"23838054\" type=\"General\" weightage=\"20\" keywordseo=\"US-tariffs-on-China\" source=\"keywords\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/us+tariffs+on+china\">US tariffs on China<\/a> and Vietnam render them unviable as export bases.The app ecosystem in India contributes to market dominance of Apple&#8217;s iOS and Google&#8217;s Android, and both companies have rolled out pricing policies to encourage local development. That this has turned into a runaway success, riding on the growth of digital transactions in the country, diluted criticism of predatory pricing on iOS and Android app stores. Revenue from <a id=\"20654224\" type=\"General\" weightage=\"20\" keywordseo=\"in-app-transactions\" source=\"keywords\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/in-app+transactions\">in-app transactions<\/a> is flowing through to Indian developers relatively unhindered. This strengthens the Apple brand among Indian mobile phone buyers. This may inform consumer preferences in a handset market overwhelmingly dominated by Android.Outside of a cessation of trade hostilities between the US and China, or an exemption for select items such as consumer electronics, Apple will probably craft its strategy around a combination of higher domestic investment, tariff arbitrage and market diversification. India has something to contribute to all three initiatives. It contributes to Silicon Valley&#8217;s talent pool; has established a presence in hardware manufacturing; and has been pragmatic in its reaction to US trade concerns. Apple&#8217;s bet on India is seeding sizeable vendor ecosystems in hardware and software. American companies trying to find a way to sell their products in the US market from offshore production bases will take a cue from the India strategy of the world&#8217;s most fancied company.            <\/p>\n<div class=\"bottom-author-detail\">\n<ul class=\"article-publish-date\">\n                    <!-- \n\n<li> Updated On Apr 29, 2025 at 02:40 PM IST<\/li>\n\n --><\/p>\n<li>Published On Apr 29, 2025 at 02:40 PM IST<\/li>\n<p>                    <!-- \n\n<li class=\"desktop-view\">2 min read<\/li>\n\n -->\n                <\/ul>\n<\/p><\/div>\n<p>            <!-- Category Most Read Placement --><\/p>\n<p>            <!-- Comment Section --><\/p>\n<p>            <!-- Comment Section -->   <\/p>\n<div class=\"subscription-in-article\">\n<div aria-label=\"Top Newsletter Subscription Section\" class=\"top-newsletter-subs\">\n<div class=\"subscription-section hide\">\n<div class=\"inner-subscription\">\n<p><h2>Join the community of 2M+ industry professionals<\/h2>\n<h3>Subscribe to our newsletter to get latest insights &amp; analysis.<\/h3>\n<\/p>\n<figure class=\"top-newsletter-subs__icon-nl\" role=\"presentation\" aria-label=\"Newsletter icon\">\n                <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-newsletter.svg\" alt=\"Newsletter icon\" width=\"55\" height=\"55\"\/><br \/>\n            <\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"app-download-section hide\">\n<div class=\"inner-app-download\">\n<div>\n<h2>Download ETBrandEquity App <\/h2>\n<ul>\n<li>Get Realtime updates<\/li>\n<li>Save your favourite articles<\/li>\n<\/ul>\n<div class=\"app-store-container desktop-view\">\n                            <a href=\"https:\/\/brandequity.economictimes.indiatimes.com\/app\" title=\"\" aria-label=\"Play Store\"><br \/>\n                                <img decoding=\"async\" loading=\"lazy\" width=\"20\" height=\"20\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-g-play.png\" alt=\"\"\/><br \/>\n                            <\/a><br \/>\n                            <a href=\"https:\/\/brandequity.economictimes.indiatimes.com\/app\" title=\"App Store\"><br \/>\n                                <img decoding=\"async\" loading=\"lazy\" width=\"20\" height=\"20\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-app-store.png\" alt=\"\"\/><br \/>\n                            <\/a>\n                        <\/div>\n<\/p><\/div>\n<figure class=\"download-icon desktop-view\">\n                        <i\/><br \/>\n                        <span class=\"scan-text\">Scan to download App<\/span><br \/>\n                        <img decoding=\"async\" loading=\"lazy\" width=\"90\" height=\"90\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/bar-codes\/brandequity_barcode.png?mod=2879\" alt=\"\"\/><br \/>\n                        <span class=\"border-bottom\"\/><br \/>\n                    <\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Representative image Revenue generated by Indian developers for Apple&#8217;s App Store adds an extra layer of engagement for the technology company in the country. Apart from offering a contract manufacturing base for iPhones, the size of the Indian market for ecommerce conducted through mobile handsets should influence Apple&#8217;s &#8216;China plus one&#8217; strategy. The way the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":213339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[1332,80831,80832,80837,11276,14205,80833,4629,6235,80836,80835,1897,80830,80834,80838,1639,80839],"dealstore":[],"offerexpiration":[],"class_list":["post-213338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-apple","tag-apple-app-store-revenue","tag-apple-brand-strength-in-india","tag-apple-china-plus-one-strategy","tag-apps","tag-brandequity","tag-digital-transactions-in-india","tag-dont","tag-fall","tag-hardware-manufacturing-in-india","tag-in-app-transactions","tag-indian","tag-indian-app-developers","tag-mobile-ecommerce-in-india","tag-silicon-valley-talent-pool","tag-tree","tag-us-tariffs-on-china"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Indian apps don&#039;t fall far from Apple tree, ET BrandEquity - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=213338\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indian apps don&#039;t fall far from Apple tree, ET BrandEquity - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Representative image Revenue generated by Indian developers for Apple&#8217;s App Store adds an extra layer of engagement for the technology company in the country. 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