{"id":213083,"date":"2025-04-29T16:09:09","date_gmt":"2025-04-29T16:09:09","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/ahmeds-new-studio-one-gears-up-for-growth\/"},"modified":"2025-04-29T16:09:09","modified_gmt":"2025-04-29T16:09:09","slug":"ahmeds-new-studio-one-gears-up-for-growth","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=213083","title":{"rendered":"Ahmed\u2019s new Studio.One gears up for growth"},"content":{"rendered":"


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Ajaz Ahmed\u2019s Studio.One is already gaining momentum just days after the AKQA founder escaped his WPP gardening leave with a new logo, Soho office and, it seems, considerable interest from clients.<\/p>\n

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Ahmed says there\u2019ll be three strings to his bow \u2013 creativity, culture and capital \u2013 built on The Lab (creative fulcrum), R&D and partnering with growth companies wishing to combine creativity and technology. He says size isn\u2019t the main objective although that depends on business. <\/p>\n

WPP reported a whopping \u00a3237m impairment charge in its last accounts, based, it said, primarily on AKQA and reflecting a slowdown in project business and the likely impact of Ahmed\u2019s departure along with other senior execs. WPP CEO Mark Read said in an interview that he had no intention of \u201csurrendering\u201d AKQA, presumably meaning succumbing to a management buyout. <\/p>\n

WPP still regards AKQA (currently including Grey and headed by WPP chief technology officer Stephan Pretorious) as one of its six key networks alongside Ogilvy, VML, media operation GroupM, PR firm Burson and production unit Hogarth. <\/p>\n<\/p><\/div>\n

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Ajaz Ahmed\u2019s Studio.One is already gaining momentum just days after the AKQA founder escaped his WPP gardening leave with a new logo, Soho office and, it seems, considerable interest from clients. Ahmed says there\u2019ll be three strings to his bow \u2013 creativity, culture and capital \u2013 built on The Lab (creative fulcrum), R&D and partnering […]<\/p>\n","protected":false},"author":1,"featured_media":213084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[80730,9819,3426,79525],"dealstore":[],"offerexpiration":[],"class_list":["post-213083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ahmeds","tag-gears","tag-growth","tag-studio-one"],"yoast_head":"\nAhmed\u2019s new Studio.One gears up for growth - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=213083\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ahmed\u2019s new Studio.One gears up for growth - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Ajaz Ahmed\u2019s Studio.One is already gaining momentum just days after the AKQA founder escaped his WPP gardening leave with a new logo, Soho office and, it seems, considerable interest from clients. 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