{"id":212782,"date":"2025-04-29T12:47:23","date_gmt":"2025-04-29T12:47:23","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/legal\/court-ordered-mediation-in-ip-disputes-law-firm\/"},"modified":"2025-04-29T12:47:23","modified_gmt":"2025-04-29T12:47:23","slug":"court-ordered-mediation-in-ip-disputes-law-firm","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=212782","title":{"rendered":"Court ordered mediation in IP disputes &#8211; Law Firm"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>The High Court recently exercised new powers to compel mediation in a trade mark dispute between Superdry and Manchester City Football Club (<em>DKH Retail Ltd &amp; others v City Football Group Ltd<\/em> [2024] EWHC 3231 (Ch)).<\/p>\n<p>Superdry, represented by Fox Williams, brought an action for trade mark infringement due to Manchester City\u2019s use of \u201cSUPER\u201d and \u201cDRY\u201d on training kits as part of a sponsorship with the beer brand Asahi Super Dry 0.0%. Superdry claimed that the use of \u201cSUPER\u201d and \u201cDRY\u201d on clothing could cause customer confusion with the \u201cSUPERDRY\u201d brand.<\/p>\n<p>Superdry invited Manchester City to mediate the dispute. When that invitation was not accepted, Superdry instead successfully applied for a compulsory mediation order \u2013 a power now explicitly available to courts following recent CPR amendments.<\/p>\n<p>This ruling marks the first reported application of the new powers to order ADR following the Court of Appeal\u2019s landmark decision in <em>Churchill v Merthyr Tydfil County Borough Council<\/em> [2023], where Sir Geoffrey Vos established that courts can order parties to engage in non-court dispute resolution if:<\/p>\n<ul class=\"wp-block-list\">\n<li>It doesn\u2019t impair the right to a fair trial.<\/li>\n<li>It pursues a legitimate aim.<\/li>\n<li>It\u2019s proportionate to achieving that aim.<\/li>\n<\/ul>\n<p>The October 2024 CPR amendments codified this approach, giving courts explicit powers to order ADR participation.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-superdry-and-manchester-city-the-court-s-decision\">Superdry and Manchester City: the Court\u2019s decision<\/h2>\n<p>Manchester City had resisted the application for court-ordered mediation on the grounds that the parties\u2019 positions meant mediation could not succeed. However, Mr Justice Miles granted Superdry\u2019s application, emphasising that:<\/p>\n<ul class=\"wp-block-list\">\n<li>Mediation can crack \u201c<em>even the hardest nuts<\/em>\u201c.<\/li>\n<li>The parties\u2019 positions were fully crystallised through pleadings.<\/li>\n<li>Mediation offers flexible, creative commercial outcomes.<\/li>\n<li>The process can overcome entrenched resistance to negotiation.<\/li>\n<li>A brief mediation wouldn\u2019t disrupt trial preparations.<\/li>\n<\/ul>\n<p>Notably, following the mediation, the parties settled the dispute before trial.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-practical-takeaways-for-businesses-and-legal-teams\">Practical takeaways for businesses and legal teams<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Mandatory mediation is a reality:<\/strong> Courts now have clear authority to order unwilling parties into mediation and are using this power.<\/li>\n<li><strong>Timing isn\u2019t a barrier:<\/strong> even late-stage applications may succeed, with the court recognising that crystallised positions can sometimes aid settlement.<\/li>\n<li><strong>Commercial solutions:<\/strong> mediation can provide creative outcomes beyond binary court judgments.<\/li>\n<li><strong>Cost benefits:<\/strong> avoiding substantial trial costs and managing the court\u2019s resources through focused mediation efforts remains a persuasive factor.<\/li>\n<li><strong>Proven success:<\/strong> this dispute ultimately settled after ordered mediation, supporting the judge\u2019s view that mediation can succeed even with seemingly intractable positions.<\/li>\n<li><strong>Strategic implications:<\/strong> parties should carefully consider their approach to mediation, as courts may order participation regardless of objections.<\/li>\n<\/ul>\n<p>This case demonstrates that even in complex IP disputes between commercial entities with seemingly irreconcilable positions, the UK courts now expect genuine exploration of mediated settlements and will force unwilling parties to do so. As this approach develops, we anticipate that mediation will become more common, whether by agreement or by order, and the success rate of mediation suggests that, as a result, fewer disputes will ultimately proceed to trial.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-intellectual-property-lawyers\"><strong>Intellectual property lawyers<\/strong><\/h3>\n<p>If you have any questions about these issues in relation to your own organisation, please contact a member of the <a href=\"https:\/\/www.foxwilliams.com\/legal-expertise\/intellectual-property\/\">intellectual property <\/a>team or speak to your usual Fox Williams contact.<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.foxwilliams.com\/contact-us\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"851\" height=\"211\" src=\"https:\/\/www.foxwilliams.com\/wp-content\/uploads\/2021\/04\/fw-cta-simple.png\" alt=\"\" class=\"wp-image-5611\" srcset=\"https:\/\/www.foxwilliams.com\/wp-content\/uploads\/2021\/04\/fw-cta-simple.png 851w, https:\/\/www.foxwilliams.com\/wp-content\/uploads\/2021\/04\/fw-cta-simple-300x74.png 300w, https:\/\/www.foxwilliams.com\/wp-content\/uploads\/2021\/04\/fw-cta-simple-768x190.png 768w, https:\/\/www.foxwilliams.com\/wp-content\/uploads\/2021\/04\/fw-cta-simple-250x62.png 250w, https:\/\/www.foxwilliams.com\/wp-content\/uploads\/2021\/04\/fw-cta-simple-500x124.png 500w\" sizes=\"(max-width: 851px) 100vw, 851px\"\/><\/a><\/figure>\n<hr\/>\n<section class=\"section bg-white\" id=\"court-ordered-mediation-in-ip-disputes-Insights\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<p><h2>Related News<\/h2>\n<\/p>\n<div class=\"insight-grid mb-2 p-0 py-md-3\">\n<div class=\"insight-item\">\n<div class=\"image\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.foxwilliams.com\/2025\/03\/04\/fox-williams-strengthens-intellectual-property-team-with-new-partner-hire\/\"><br \/>\n\t\t\t\t\t\t<img loading=\"lazy\" width=\"360\" height=\"259\" src=\"https:\/\/www.foxwilliams.com\/wp-content\/uploads\/2020\/10\/Y2-360x259.jpg\" class=\"attachment-news-small size-news-small wp-post-image lazyload\" alt=\"Featured image 19\" decoding=\"async\" style=\"--smush-placeholder-width: 360px; --smush-placeholder-aspect-ratio: 360\/259;\"\/>\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"insight-item\">\n<div class=\"image\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.foxwilliams.com\/2024\/12\/12\/can-three-be-confused-with-four-thom-browne-v-adidas-court-takes-trade-mark-position-on-four-v-three-stripes\/\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.foxwilliams.com\/wp-content\/themes\/foxwilliams\/assets\/img\/default\/\/default-news.jpg\" alt=\"Pattern\" class=\"lazyload\"\/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The High Court recently exercised new powers to compel mediation in a trade mark dispute between Superdry and Manchester City Football Club (DKH Retail Ltd &amp; others v City Football Group Ltd [2024] EWHC 3231 (Ch)). Superdry, represented by Fox Williams, brought an action for trade mark infringement due to Manchester City\u2019s use of \u201cSUPER\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":207295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[410,27011,4524,12685,32774,24891],"dealstore":[],"offerexpiration":[],"class_list":["post-212782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legal","tag-court","tag-disputes","tag-firm","tag-law","tag-mediation","tag-ordered"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Court ordered mediation in IP disputes - Law Firm - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=212782\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Court ordered mediation in IP disputes - Law Firm - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The High Court recently exercised new powers to compel mediation in a trade mark dispute between Superdry and Manchester City Football Club (DKH Retail Ltd &amp; others v City Football Group Ltd [2024] EWHC 3231 (Ch)). 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