{"id":212316,"date":"2025-04-29T07:06:12","date_gmt":"2025-04-29T07:06:12","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/now-watching-quantum-marketing-with-raja-rajamannar\/"},"modified":"2025-04-29T07:06:12","modified_gmt":"2025-04-29T07:06:12","slug":"now-watching-quantum-marketing-with-raja-rajamannar","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=212316","title":{"rendered":"Now Watching &#8220;Quantum Marketing with Raja Rajamannar&#8221;"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><em>Quantum Marketing with Raja Rajamannar <\/em>is a new Bloomberg Originals series hosted by Mastercard\u2019s Chief Marketing &amp; Communications Officer and author of <a href=\"https:\/\/bookshop.org\/p\/books\/quantum-marketing-mastering-the-new-marketing-mindset-for-tomorrow-s-consumers-raja-rajamannar\/15530657?ean=9781400223954&amp;next=t\"><em>Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow\u2019s Consumers<\/em><\/a>.<\/p>\n<p>The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies. <\/p>\n<p>In the episode \u201cHow Marketers are Trying to Read Your Mind,\u201d Rajamannar chats with Pranav Yadav, CEO of <a href=\"https:\/\/www.neuro-insight.com\/\">Neuro-Insight<\/a>, about the marketing intelligence his company is gleaning from neuroscience. <\/p>\n<p><iframe loading=\"lazy\" title=\"How Marketers are Trying to Read Your Mind | Quantum Marketing\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/H6WZAYJKiMo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Nuero-Insight created a proprietary skullcap that detects and then maps brain activation. The company uses it to help marketers understand which parts of the brain are lighting up when test subjects encounter a new idea, advertisement, or product.<\/p>\n<p>Yadav explains that \u201csubconscious, long term memory creation is the biggest driver of behavior. And in our work, we\u2019ve seen about an 86% correlation to predicting sales.\u201d<\/p>\n<p>\u201cMemories are neither an active nor an accurate repository of the past. Memories are guideposts to future behavior,\u201d he adds.<\/p>\n<p>In another video from Bloomberg, \u201cHow AI Could Change the Advertising Business,\u201d Rajamannar interviews Stephan Pretorius, chief technology officer of WPP.\u00a0Pretorius says, \u201cMarketing is almost the last enterprise business function that hasn\u2019t properly digitized or modernized.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"How AI Could Change the Advertising Business | Quantum Marketing\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/a40YkQDSIrk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Pretorius also walks the viewer through WPP\u2019s Open Platform, their AI-driven marketing operating system. One of its features is the ability to host an AI-generated focus group. \u201cWe take a human generated idea and test it against a synthetic focus group that\u2019s been based on actual marketing and research data. So you get a quick response, but you can also then speak to this persona and say, \u2018That\u2019s cool. Um, what should the packaging be?\u201d<\/p>\n<p>In another feature focused on the power of content marketing, \u201cHow Liquid Death Turned Advertising Around,\u201d Rajamannar\u00a0 meets with Liquid Death Senior Vice President, Dan Murphy, one of the architects of the beverage company\u2019s irreverent comedic approach.<\/p>\n<p><iframe loading=\"lazy\" title=\"How Liquid Death Turned Advertising Around | Quantum Marketing\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/bfPYAmE4M6I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Murphy says, \u201cPeople don\u2019t like marketing. That\u2019s why we don\u2019t make it. We make entertainment. We make comedy. We treat our marketing like a product and we want it to be great. We\u2019re not competing with other brands in terms of our content. We\u2019re competing with the internet.\u201d<\/p>\n<p>He adds, \u201cOue \u2018entertainment first\u2019 model is not unique. Red Bull and Monster did it before us, except their North Star, their lane, was action sports. For us, we\u2019ve just taken that same notion of creating content that people would pay for, but giving it away for free\u2026We\u2019ve done that with comedy.\u201d<\/p>\n<p><h3 class=\"jp-relatedposts-headline\"><em>Related<\/em><\/h3>\n<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Quantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercard\u2019s Chief Marketing &amp; Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow\u2019s Consumers. The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies. In the episode \u201cHow [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":212317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[8402,20638,19798,80474,16972],"dealstore":[],"offerexpiration":[],"class_list":["post-212316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-marketing","tag-quantum","tag-raja","tag-rajamannar","tag-watching"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Now Watching &quot;Quantum Marketing with Raja Rajamannar&quot; - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=212316\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Now Watching &quot;Quantum Marketing with Raja Rajamannar&quot; - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Quantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercard\u2019s Chief Marketing &amp; Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow\u2019s Consumers. The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies. 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