{"id":211678,"date":"2025-04-28T23:45:40","date_gmt":"2025-04-28T23:45:40","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/in-influencer-marketing-precision-wins\/"},"modified":"2025-04-28T23:45:40","modified_gmt":"2025-04-28T23:45:40","slug":"in-influencer-marketing-precision-wins","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=211678","title":{"rendered":"In influencer marketing, precision wins"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<link href=\"https:\/\/fonts.gstatic.com\" rel=\"preconnect\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter&amp;display=swap\" rel=\"stylesheet\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter&amp;display=swap\" rel=\"stylesheet\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter&amp;display=swap\" rel=\"stylesheet\"\/>\n<style type=\"text\/css\"><![CDATA[\n:root {\n  --wt-primary-color: #030712;\n  --wt-text-on-primary-color: #F9FAFB;\n\n  --wt-secondary-color: #F9FAFB;\n  --wt-text-on-secondary-color: #030712;\n\n  --wt-tertiary-color: #FFFFFF;\n  --wt-text-on-tertiary-color: #222222;\n\n  --wt-background-color: #fcfdff;\n  --wt-text-on-background-color: #030712;\n\n  --wt-subscribe-background-color: #fcfdff;\n  --wt-text-on-subscribe-background-color: #030712;\n\n  --wt-header-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto,\"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n  --wt-body-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n  --wt-button-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n\n  --wt-border-radius: 8px\n}\n\n.bg-wt-primary { background-color: var(--wt-primary-color); 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padding-right: 15px; color: var(--wt-text-on-background-color) !important; padding-bottom: 2rem;\">\n<h2 style=\"font-size: 20px; font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif; line-height: 1.75rem; padding-bottom: 20px; color: #11112d; font-weight: 400;\">PLUS: ClickZ is heading to POSSIBLE Miami \u2014 and you&#8217;re invited.<\/h2>\n<div class=\"bh__byline_wrapper\">\n<div>\n<div style=\"display:flex;\">\n<div style=\"display:flex; flex-direction:row; justify-content:flex-start;\">\n<div style=\"display:flex;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Author\" height=\"40\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/user\/profile_picture\/1b11be87-8e33-4652-b918-7205e9c47f4a\/thumb_profile_image.png\" style=\"height:40px;width:40px;border:4px solid rgba(0,0,0,0);left:-4px;z-index:1;box-sizing:content-box;position:relative;border-radius:9999px;\" width=\"40\"\/><\/div>\n<div style=\"display:flex; align-items:center;\">\n<p style=\"left:8px;position:relative;font-family:'Helvetica',Arial,sans-serif;font-weight:normal;font-size:14px;color: var(--wt-text-on-background-color);margin:0px;line-height:20px;\"><span><a href=\"https:\/\/www.clickz.com\/authors\/1b11be87-8e33-4652-b918-7205e9c47f4a\" target=\"_blank\" style=\"color:var(--wt-text-on-background-color) !important;text-decoration:underline !important;\">Zihan Lyu<\/a><\/span><br \/><span class=\"text-wt-text-on-background\" style=\"opacity:0.75;\"> April 26, 2025 \u2022 Estimated Reading Time: 8 minutes <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"content-blocks\">\n<div style=\"width:100%;display:flex;justify-content:center;padding:0 15px;margin-bottom:1rem;\">\n      <audio controls=\"\" preload=\"auto\" style=\"width:100%\" id=\"beehiiv-audio-tts-id\"><source src=\"https:\/\/beehiiv-publication-files.s3.amazonaws.com\/uploads\/tts_files\/fc914daa-30ae-4d54-9739-6ce64add43dc\/d458d0dd_d83f_4650_88a8_a5fcee0a8528.mp3?X-Amz-Algorithm=AWS4-HMAC-SHA256&amp;X-Amz-Credential=AKIAQCMHTQSERNC675WH%2F20250428%2Fus-east-1%2Fs3%2Faws4_request&amp;X-Amz-Date=20250428T234540Z&amp;X-Amz-Expires=604800&amp;X-Amz-SignedHeaders=host&amp;X-Amz-Signature=a964f1cadb3ac192f8289d01b8c01fbb2af2502a9aa192f09120db71d7812b0c\" type=\"audio\/mpeg\">Your browser does not support the audio element.<br \/>\n      <\/source><\/audio>\n    <\/div>\n<div style=\"background-color:transparent;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><a href=\"https:\/\/www.clickz.com\/\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#030712;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/da37b83a-9dcc-4806-95ef-d4cf93438aae\/ClickZ_-_Newsletter_Banner.jpg?t=1717663845\"\/><\/a><\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:transparent;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"font-family:Helvetica,sans-serif;\"><b>Highlights from today&#8217;s newsletter:<\/b><\/span><br \/>\ud83e\udd1d<span style=\"\"> NFL, Adobe team up for AI-powered league and fan-generated content<\/span><br \/>\ud83d\udcca<span style=\"\"><b>\u00a0<\/b><\/span><span style=\"\">Changes in 2025 B2B marketing budget priorities<\/span><br \/>\ud83d\udca1<span style=\"\"> Creative clarity at its best\u2014KFC\u2019s beekeeper ad<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/67b5bc66-e3ae-44e1-a5a0-71c46697f116\/ClickZ_-_Newsletter_Collateral_3.png?t=1717656076\"\/><\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:transparent;border-color:#ffa12f;border-radius:10px;border-style:solid;border-width:2px;margin:5.0px 5.0px 5.0px 5.0px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<p><h2 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:24px;font-weight:normal;line-height:1.5;margin:0;text-align:center;\"><span style=\"color:rgb(255, 161, 47);font-family:Helvetica, sans-serif;font-size:1.5rem;\"><b>EDITOR\u2019S PICK<\/b><\/span><\/h2>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:1;margin:0;text-align:left;\"><span style=\"color:rgb(249, 41, 127);font-family:Helvetica, sans-serif;\"><b>#INFLUENCER MARKETING <\/b><\/span><\/h5>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/942d6439-153a-4e99-8907-5d226f354e50\/coachella_2025_-_influencer_mkt.png?t=1745671091\"\/><\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"\">Brands chasing mass exposure at Coachella 2025 found themselves outperformed by those who focused on precision. <\/span><span style=\"\"><b>Rhode<\/b><\/span><span style=\"\">, <\/span><span style=\"\"><b>Sol de Janeiro<\/b><\/span><span style=\"\">, <\/span><span style=\"\"><b>Method<\/b><\/span><span style=\"\">, and <\/span><span style=\"\"><b>Kosas<\/b><\/span><span style=\"\"> proved that verified engagement, earned media value, and real-world action deliver stronger returns than follower counts.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"\"><b>Content quality, not reach, drove results<\/b><\/span><span style=\"\">. Activations that solved real attendee needs or embedded influencers into the experience generated higher conversions and longer post-event impact. Performance marketing teams, not PR, are now leading influencer strategy\u2014where <\/span><span style=\"\"><b>KPIs tie back to revenue, not just impressions<\/b><\/span><span style=\"\">.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"\">At Coachella, popularity without purpose was invisible.<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/9f47f33c-180d-41ee-ab32-5544444e4820\/image.png?t=1739033988\"\/><\/div>\n<\/div>\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:1;margin:0;text-align:left;\"><span style=\"color:rgb(249, 41, 127);font-family:Helvetica, sans-serif;\"><b>#EVENTS<\/b><\/span><\/h5>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;font-size:1.5rem;\"><b>Headed to POSSIBLE Miami? So Are We.<\/b><\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"\">From Shoptalk to SXSW, we&#8217;ve been on the ground bringing you the real stories behind the big stages. Now, <\/span><span style=\"\"><a class=\"link\" href=\"https:\/\/possible.unofficialinsights.com\/?utm_source=clickz&amp;utm_medium=newsletter&amp;utm_campaign=CZweekly2024\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ffa12f;color:#11112d;text-decoration:underline #ffa12f;word-break:break-word;;\">Unofficially POSSIBLE<\/a><\/span><span style=\"\"> (powered by <\/span><span style=\"\"><a class=\"link\" href=\"https:\/\/www.fospha.com\/?utm_source=clickz&amp;utm_medium=newsletter&amp;utm_campaign=CZweekly2024\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ffa12f;color:#11112d;text-decoration:underline #ffa12f;word-break:break-word;;\">Fospha<\/a><\/span><span style=\"\">) is here to deliver fresh takes straight from Miami.<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><a href=\"https:\/\/www.fospha.com\/?utm_source=clickz&amp;utm_medium=newsletter&amp;utm_campaign=CZweekly2024\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/344115b6-f052-4657-96b6-44fb217dbb00\/image.png?t=1745672681\"\/><\/a><\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"\">We\u2019re booking quick chats with founders, CMOs, and marketers to swap ideas, strategies, and real talk. <\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"> \ud83d\udcf0<span style=\"\"><b> Want the inside track?<\/b><\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"\">Get unfiltered brand stories, session highlights, and marketing insights you won&#8217;t find in the press releases. <\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"\">See you at Fontainebleau!<\/span><\/p>\n<\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/67b5bc66-e3ae-44e1-a5a0-71c46697f116\/ClickZ_-_Newsletter_Collateral_3.png?t=1717656076\"\/><\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:transparent;border-color:#F9297F;border-radius:10px;border-style:dashed;border-width:2px;margin:5.0px 5.0px 5.0px 5.0px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<table role=\"none\" width=\"100%\" class=\"mob-w-full\" border=\"0\">\n<tbody>\n<tr>\n<td width=\"25%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><a href=\"https:\/\/martechedge.com\/news\/2025-us-marketing-budgets-ai-transformation-and-shifting-priorities-for-b2b-marketers?utm_source=clickz&amp;utm_medium=newsletter&amp;utm_campaign=CZweekly2024\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/caad11b1-6824-4d42-84be-8a02de22dde0\/image.png?t=1745671487\"\/><\/a><\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/td>\n<td width=\"75%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">AI and automation are prompting B2B marketers to reallocate budgets toward <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>measurable, ROI-driven activities <\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">while reducing emphasis on broad brand awareness. <\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Modest budget increases for 2025 reflect caution, with investments favoring <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>sales enablement, regional events, <\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">and <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>predictive tools<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">. This approach highlights a shift toward targeted initiatives and accountability.<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 0 0 auto;width:70%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/cc6d00fd-88c8-499e-a407-d9dbdabf7a7d\/ClickZ_-_Newsletter_Divider.png?t=1717996147\"\/><\/div>\n<\/div>\n<table role=\"none\" width=\"100%\" class=\"mob-w-full\" border=\"0\">\n<tbody>\n<tr>\n<td width=\"25%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><a href=\"https:\/\/www.marketingdive.com\/news\/nfl-expands-adobe-partnership-ai-powered-fan-experiences\/746178\/?utm_source=clickz&amp;utm_medium=newsletter&amp;utm_campaign=CZweekly2024\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/bacd6943-375b-4870-ab7c-f0f16b157ab2\/image.png?t=1745671913\"\/><\/a><\/div>\n<\/div>\n<\/td>\n<td width=\"75%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">The NFL\u2019s expanded partnership with Adobe introduces AI-powered, personalized content creation tools for both league and fan use, aiming to drive digital engagement through apps like <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>NFL OnePass<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\"> and platforms such as <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>Adobe Express<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">. <\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\"><b>This initiative targets younger, tech-savvy audiences<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\"> and supports the league\u2019s response to declining TV viewership. The collaboration highlights a broader industry trend of leveraging AI in digital marketing to <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>address evolving consumer demands and audience retention<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">.<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 0 0 auto;width:70%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/c35a15f9-fdfa-4243-a367-6956a2e24867\/image.png?t=1736530557\"\/><\/div>\n<\/div>\n<table role=\"none\" width=\"100%\" class=\"mob-w-full\" border=\"0\">\n<tbody>\n<tr>\n<td width=\"25%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><a href=\"https:\/\/www.singlegrain.com\/digital-marketing\/how-immersive-experiences-are-revolutionizing-marketing\/?utm_source=clickz&amp;utm_medium=newsletter&amp;utm_campaign=CZweekly2024\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/d7ca937a-d2bf-40f2-a85c-05d77048c699\/image.png?t=1745672045\"\/><\/a><\/div>\n<\/div>\n<\/td>\n<td width=\"75%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Immersive marketing, now a <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>$6.90 billion global sector<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">, leverages AR, VR, and AI to engage consumers through multisensory, interactive campaigns, demonstrably resulting in higher ROI and conversion rates. <\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Marketers must define business objectives and <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>employ new success metrics beyond traditional KPIs<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\"> to maximize efficacy. With increased consumer demand and demonstrated business impact, brands face regulatory expectations to ensure accurate measurement, privacy, and accessibility in these emerging digital experiences.<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/67b5bc66-e3ae-44e1-a5a0-71c46697f116\/ClickZ_-_Newsletter_Collateral_3.png?t=1717656076\"\/><\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:transparent;border-color:#1894f6;border-radius:10px;border-style:solid;border-width:2px;margin:5.0px 5.0px 5.0px 5.0px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:1;margin:0;text-align:left;\">\ud83d\udcad<span style=\"color:rgb(36, 154, 250);font-family:Helvetica, sans-serif;\"><b>INSIGHTS FROM SARAH LEVINGER<\/b><\/span><\/h5>\n<\/p>\n<style type=\"text\/css\"><![CDATA[\n  .generic-embed--root {\n    padding: 10px 19px 10px 19px;\n  }\n\n  .generic-embed--root:hover {\n    filter: brightness(90%)\n  }\n\n  .generic-embed--root a {\n    text-decoration: none !important;\n  }\n\n  .generic-embed {\n    background-color: #FFFFFF;\n    border-radius: 5px;\n    border: solid 0px #ffffff;\n  }\n\n  .generic-embed--wrapper {\n    min-height: 75px;\n    border-collapse: collapse;\n    width: 100%;\n    display: flex;\n  }\n\n  .generic-embed--title {\n    color: #11112d;\n    font-size: 14px;\n    font-weight: bold;\n    padding-bottom: 8px;\n  }\n\n  .generic-embed--description {\n    color: #11112d;\n    font-size: 13px;\n    padding-bottom: 8px;\n  }\n\n  .generic-embed--link {\n    color: #11112d;\n    font-size: 12px;\n    word-break: break-word;\n  }\n\n  @media only screen and (max-width: 640px) {\n    .generic-embed--image-95429ccc8d7c34814d8feba799f4a4fe {\n      width: 100%;\n      height: 150px;\n      border-radius: 5px 5px 0px 0px !important;\n    }\n\n    .generic-embed--wrapper {\n      flex-direction: column;\n    }\n  }\n]]><\/style>\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:1;margin:0;text-align:left;\">\ud83d\udcad<span style=\"color:rgb(36, 154, 250);font-family:Helvetica, sans-serif;\"><b>INSIGHTS FROM TOM WANEK<\/b><\/span><\/h5>\n<\/p>\n<style type=\"text\/css\"><![CDATA[\n  .generic-embed--root {\n    padding: 10px 19px 10px 19px;\n  }\n\n  .generic-embed--root:hover {\n    filter: brightness(90%)\n  }\n\n  .generic-embed--root a {\n    text-decoration: none !important;\n  }\n\n  .generic-embed {\n    background-color: #FFFFFF;\n    border-radius: 5px;\n    border: solid 0px #ffffff;\n  }\n\n  .generic-embed--wrapper {\n    min-height: 75px;\n    border-collapse: collapse;\n    width: 100%;\n    display: flex;\n  }\n\n  .generic-embed--title {\n    color: #11112d;\n    font-size: 14px;\n    font-weight: bold;\n    padding-bottom: 8px;\n  }\n\n  .generic-embed--description {\n    color: #11112d;\n    font-size: 13px;\n    padding-bottom: 8px;\n  }\n\n  .generic-embed--link {\n    color: #11112d;\n    font-size: 12px;\n  }\n\n  @media only screen and (max-width: 640px) {\n    .generic-embed--image {\n      width: 100% !important;\n      padding: 0px 0px 12px 0px !important;\n    }\n\n    .generic-embed--wrapper {\n      flex-direction: column;\n    }\n  }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/67b5bc66-e3ae-44e1-a5a0-71c46697f116\/ClickZ_-_Newsletter_Collateral_3.png?t=1717656076\"\/><\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:transparent;border-color:#11112D;border-radius:10px;border-style:dotted;border-width:2px;margin:5.0px 5.0px 5.0px 5.0px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:1;margin:0;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\"><b>\ud83c\udf99 <\/b><\/span><span style=\"color:rgb(255, 161, 47);font-family:Helvetica, sans-serif;\"><b>THE CHANGEOVER<\/b><\/span><\/h5>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Industrial marketers now face complex measurement challenges as <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>AI-driven non-human website visitors evade traditional analytics<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">, compounding data opacity. To address this, robust site clarity, <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>machine-readable data<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">, and detailed analytics exploration become mandatory. Continued adaptation is critical as new privacy and attribution realities reshape content, eCommerce, and stakeholder engagement.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/d7a2c8b9-148d-47bd-8761-fb9ef1095f8e\/ClickZ_-_Newsletter_Collateral_2_7_.jpg?t=1717527159\"\/><\/div>\n<\/div>\n<div style=\"background-color:transparent;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<p><h4 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:18px;font-weight:normal;line-height:1.125;margin:0;text-align:left;\"><span style=\"font-family:Helvetica,sans-serif;\"><b>Editorial<\/b><\/span><\/h4>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<p><h4 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:18px;font-weight:normal;line-height:1.125;margin:0;text-align:left;\"><span style=\"font-family:Helvetica,sans-serif;\"><b>Advertise with us<\/b><\/span><\/h4>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<p><h4 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:18px;font-weight:normal;line-height:1.125;margin:0;text-align:left;\"><span style=\"font-family:Helvetica,sans-serif;\"><b>Connect with us on socials<\/b><\/span><\/h4>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>PLUS: ClickZ is heading to POSSIBLE Miami \u2014 and you&#8217;re invited. Zihan Lyu April 26, 2025 \u2022 Estimated Reading Time: 8 minutes Your browser does not support the audio element. Highlights from today&#8217;s newsletter:\ud83e\udd1d NFL, Adobe team up for AI-powered league and fan-generated content\ud83d\udcca\u00a0Changes in 2025 B2B marketing budget priorities\ud83d\udca1 Creative clarity at its best\u2014KFC\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":211679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[13085,907,13709,8402,2447,10829],"dealstore":[],"offerexpiration":[],"class_list":["post-211678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-artificial-intelligence","tag-business","tag-influencer","tag-marketing","tag-precision","tag-wins"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In influencer marketing, precision wins - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=211678\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In influencer marketing, precision wins - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"PLUS: ClickZ is heading to POSSIBLE Miami \u2014 and you&#8217;re invited. 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