{"id":211194,"date":"2025-04-28T17:56:47","date_gmt":"2025-04-28T17:56:47","guid":{"rendered":"https:\/\/peraltafinancing.com\/activist\/whats-normal-in-a-hyper-normalized-world\/"},"modified":"2025-04-28T17:56:47","modified_gmt":"2025-04-28T17:56:47","slug":"whats-normal-in-a-hyper-normalized-world","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=211194","title":{"rendered":"What’s “Normal” in a Hyper-Normalized World?"},"content":{"rendered":" \r\n
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Now that the entire economy depends on these hyper-normalized speculative bubbles for its \u201cgrowth\u201d and \u201cwealth,\u201d there is a profound fear of a future based not on artifice but on the real world.<\/em><\/p>

Humans are quick to habituate to current conditions, i.e. consider them normal.<\/strong>\u00a0This rapid normalization has advantages and disadvantages.<\/p>

Normalization is an adaptive strategy, enabling humans to adapt readily to conditions that are considerably different from their previous \u201cnormal\u201d state of affairs. So those ripped out of their \u201cnormal\u201d lives and thrown into the Gulag soon consider the wretched conditions of the prison camp \u201cnormal.\u201d<\/p>

The downside of normalization is that it erects a defensive barrier between the real world and the perceived i.e. normalized world.<\/strong>\u00a0In systems that have failed but are incapable of real reform, normalization phase-shifts into\u00a0Hyper-normalization<\/em>\u00a0(generally one word,\u00a0Hypernormalization<\/em>), a peculiar adaptative state described by Alexei Yurchak, a Russian anthropologist who used the term in his 2005 book\u00a0Everything was Forever, Until it was No More: The Last Soviet Generation<\/a>.<\/p>

Documentary filmmaker Adam Curtis described\u00a0Hypernormalization<\/a>\u00a0in this way:<\/p>

\u201c\u2018HyperNormalization\u2019 is a word that was coined by a brilliant Russian historian who was writing about what it was like to live in the last years of the Soviet Union. What he said, which I thought was absolutely fascinating, was that in the 80s everyone from the top to the bottom of Soviet society knew that it wasn\u2019t working, knew that it was corrupt, knew that the bosses were looting the system, know that the politicians had no alternative vision. And they knew that the bosses knew that they knew that. Everyone knew it was fake, but because no one had any alternative vision for a different kind of society, they just accepted this sense of total fakeness as normal. And this historian, Alexei Yurchak, coined the phrase \u2018HyperNormalisation\u2019 to describe that feeling.\u201d<\/em><\/p>

I submit that the U.S. economy and stock market have been\u00a0hypernormalized<\/em>\u00a0to the degree that what is now viewed as \u201cnormal\u201d is completely detached from the real world.<\/strong>\u00a0What we inhabit is a system that has lost all authenticity and survives entirely on the ceaseless marketing of artifice, a.k.a.\u00a0narrative control<\/em>\u00a0that benefits the few at the expense of the many.<\/p>

In effect, \u201cnormal life\u201d is stripped of authenticity in favor of a simulacrum \u201cnormal\u201d that supports those at the top of the status quo. This \u201cnew normal\u201d reaches extremes of artifice, hence hyper-normalization.<\/p>

As long as everyone thinks there are no alternatives to this hyper-normalized simulacrum, this artificial construct appears to be immutable\u2013everything is forever.<\/p>

But once the power structure admits, however minimally, that it no longer has the answers to the decay of the social-economic order, then the entire artificial construct collapses in a heap. This is\u00a0the sociology of collapse<\/em>: people accept a facade of artifice and propaganda without actually believing any of it, though they do have a limbic loyalty to the founding ideals of the nation.<\/p>

What\u2019s real is denial, repression of non-conforming realities, group-think, virtue-signaling and a profound loss of competence.<\/p>

In this hyper-normalized state,\u00a0madness of crowds<\/em>\u00a0speculative bubbles are now considered normal<\/strong>, not just in stocks but in housing, commodities, quatloos and everything else that can be commoditized, marketed and sold:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

So Housing Bubble #2 is not viewed as an insane extreme that is bound to succumb to gravity, it\u2019s \u201cnormal.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Here is the real world: speculative frenzies are abnormal and the collapse of these bubbles is normal and predictable.<\/strong><\/p>

<\/a><\/div><\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Now that the entire economy depends on these hyper-normalized speculative bubbles for its \u201cgrowth\u201d and \u201cwealth\u201d<\/strong>\u00a0(two additional examples of hypernormalization), there is a profound fear of a future based not on artifice but on the real world.<\/p>\n\n\n\n

\n\n\n\n

My recent books:<\/strong><\/em><\/p>\n\n\n\n

Disclosure: As an Amazon Associate I earn from qualifying purchases originated via links to Amazon products on this site.<\/em><\/p>\n\n\n\n

The Mythology of Progress, Anti-Progress and a Mythology for the 21st Century<\/a>\u00a0print $18, (Kindle<\/a>\u00a0$8.95,\u00a0Hardcover<\/a>\u00a0$24 (215 pages, 2024)\u00a0Read the Introduction and first chapter for free (PDF)<\/em><\/a><\/em><\/p>

Self-Reliance in the 21st Century<\/a>\u00a0print $18, (Kindle<\/a>\u00a0$8.95,\u00a0audiobook<\/a>\u00a0$13.08 (96 pages, 2022)\u00a0Read the first chapter for free (PDF)<\/em><\/a><\/p>

The Asian Heroine Who Seduced Me<\/a>\u00a0(Novel)\u00a0print<\/a>\u00a0$10.95,\u00a0Kindle<\/a>\u00a0$6.95\u00a0Read an excerpt for free<\/em><\/a>\u00a0(PDF)<\/p>

When You Can\u2019t Go On: Burnout, Reckoning and Renewal<\/a>\u00a0$18 print, $8.95\u00a0Kindle ebook<\/a>;\u00a0audiobook<\/a>\u00a0Read the first section for free (PDF)<\/a><\/p>

Global Crisis, National Renewal: A (Revolutionary) Grand Strategy for the United States<\/a>\u00a0(Kindle $9.95, print $24,\u00a0audiobook<\/a>)\u00a0Read Chapter One for free (PDF)<\/a>.<\/p>

A Hacker\u2019s Teleology: Sharing the Wealth of Our Shrinking Planet<\/a>\u00a0(Kindle $8.95, print $20,\u00a0audiobook<\/a>\u00a0$17.46)\u00a0Read the first section for free (PDF)<\/a>.<\/p>

Will You Be Richer or Poorer?: Profit, Power, and AI in a Traumatized World<\/a>(Kindle $5, print $10, audiobook)\u00a0Read the first section for free (PDF)<\/a>.<\/p>

The Adventures of the Consulting Philosopher: The Disappearance of Drake<\/a>\u00a0(Novel) $4.95 Kindle, $10.95 print);\u00a0read the first chapters for free (PDF)<\/a><\/em><\/p>

Money and Work Unchained<\/a>\u00a0$6.95 Kindle, $15 print)Read the first section for free<\/a><\/p>\n\n\n\n

Become a $3\/month patron of my work via patreon.com<\/a>.<\/em><\/p>

Subscribe to my Substack for free<\/a><\/p>\n\n \n <\/div>\r\n
\r\n","protected":false},"excerpt":{"rendered":"

Now that the entire economy depends on these hyper-normalized speculative bubbles for its \u201cgrowth\u201d and \u201cwealth,\u201d there is a profound fear of a future based not on artifice but on the real world. Humans are quick to habituate to current conditions, i.e. consider them normal.\u00a0This rapid normalization has advantages and disadvantages. Normalization is an adaptive […]<\/p>\n","protected":false},"author":1,"featured_media":211195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12022],"tags":[80124,8649,5614,2379],"dealstore":[],"offerexpiration":[],"class_list":["post-211194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activist","tag-hypernormalized","tag-normal","tag-whats","tag-world"],"yoast_head":"\nWhat's "Normal" in a Hyper-Normalized World? - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=211194\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What's "Normal" in a Hyper-Normalized World? - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Now that the entire economy depends on these hyper-normalized speculative bubbles for its \u201cgrowth\u201d and \u201cwealth,\u201d there is a profound fear of a future based not on artifice but on the real world. 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