{"id":210307,"date":"2025-04-28T07:48:06","date_gmt":"2025-04-28T07:48:06","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/anything-is-possibles-tom-stanton-my-top-tips-for-cannes\/"},"modified":"2025-04-28T07:48:06","modified_gmt":"2025-04-28T07:48:06","slug":"anything-is-possibles-tom-stanton-my-top-tips-for-cannes","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=210307","title":{"rendered":"Anything is Possible\u2019s Tom Stanton: my Top Tips for Cannes"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p><strong>Apple \u2013 Designed on the iPad (Paris + Marseille Summer 2024)<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/simon-landrein-4-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" class=\"aligncenter size-large wp-image-1827217\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/simon-landrein-4-scaled.jpg 1024w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/simon-landrein-4-300x200.jpg 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/simon-landrein-4-768x512.jpg 768w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/simon-landrein-4-1536x1024.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/p>\n<p>Championing French sports and artists in one, flaunting iPad design chops and stealing the Olympic spotlight without being an official sponsor \u2013 no wonder Apple won the 2025 Cannes Lions Creative Marketer of the year.  Landrein feels like he has been everywhere in the past twelve months, and it\u2019s hard to see the judges being able to resist that kind of aura.<\/p>\n<p><strong>Netflix \u2013 Squid Game Season Two Partnerships<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Duo joins Squid Game\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/o3ftECYtkf0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Netflix went all out for partnerships to support season two of its all-conquering series, partnering with Duolingo to add Squid Game specific terms into Korean learning challenges, releasing a Puma T7 tracksuit in limited drops, and skins and challenges in Call of Duty that reflected Squid Games\u2019 intensity. It\u2019s proper world building stuff that gives hardcore fans endless reasons to keep engaged, amplify the message and reach audiences who might not otherwise be into ultraviolent, satirical South Korean dystopias.<\/p>\n<p>https:\/\/www.brandvm.com\/post\/squid-game-season-2-marketing<\/p>\n<p><strong>Cadbury\u2019s \u2013 Made To Share<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/f5f6ac26946b755df36f9725c2df95f1763a80de_1280-1024x517.png\" alt=\"\" width=\"1024\" height=\"517\" class=\"aligncenter size-large wp-image-1827221 lazyload\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/f5f6ac26946b755df36f9725c2df95f1763a80de_1280.png 1024w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/f5f6ac26946b755df36f9725c2df95f1763a80de_1280-300x151.png 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/f5f6ac26946b755df36f9725c2df95f1763a80de_1280-768x388.png 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/517;\"\/><\/p>\n<p>A great example of making the medium the message, in this case Cadbury\u2019s used some smart packaging design that embodies the brand platform \u2018generosity\u2019 with playfulness and humour. One of those ideas that\u2019s so good, you can\u2019t believe it hadn\u2019t been done before. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/image0-214x300.png\" alt=\"\" width=\"214\" height=\"300\" class=\"alignleft size-medium wp-image-1827215 lazyload\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/image0-214x300.png 214w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/image0.png 536w\" data-sizes=\"(max-width: 214px) 100vw, 214px\" style=\"--smush-placeholder-width: 214px; --smush-placeholder-aspect-ratio: 214\/300;\"\/><em>Tom Stanton is strategy director, <a href=\"https:\/\/aip.media\/\">Anything is Possible.<\/a><\/em><\/p>\n<\/p><\/div>\n<p><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Apple \u2013 Designed on the iPad (Paris + Marseille Summer 2024) Championing French sports and artists in one, flaunting iPad design chops and stealing the Olympic spotlight without being an official sponsor \u2013 no wonder Apple won the 2025 Cannes Lions Creative Marketer of the year. Landrein feels like he has been everywhere in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":210308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[22080,79879,52757,3535,2108,213],"dealstore":[],"offerexpiration":[],"class_list":["post-210307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-cannes","tag-possibles","tag-stanton","tag-tips","tag-tom","tag-top"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anything is Possible\u2019s Tom Stanton: my Top Tips for Cannes - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=210307\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anything is Possible\u2019s Tom Stanton: my Top Tips for Cannes - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Apple \u2013 Designed on the iPad (Paris + Marseille Summer 2024) Championing French sports and artists in one, flaunting iPad design chops and stealing the Olympic spotlight without being an official sponsor \u2013 no wonder Apple won the 2025 Cannes Lions Creative Marketer of the year. 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