{"id":20985,"date":"2025-01-10T09:31:50","date_gmt":"2025-01-10T09:31:50","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/two-old-guys-talk-about-a-sneaker\/"},"modified":"2025-01-10T09:31:50","modified_gmt":"2025-01-10T09:31:50","slug":"two-old-guys-talk-about-a-sneaker","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=20985","title":{"rendered":"Two Old Guys Talk About A Sneaker"},"content":{"rendered":"


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<\/a>\"20\"<\/strong><\/a>The Key to Marketing to Older People? Don\u2019t Say \u2018Old.\u2019<\/a><\/strong>
New York Times
By Corinne Purtill
Dec. 8, 2021<\/em>
\u2026 In contrast, longevity experts said, today\u2019s most effective marketing campaigns focus on the specific needs a product or service addresses, and the lifestyle of the person buying it \u2014 ideally without explicitly mentioning age at all.<\/p>\n<\/blockquote>\n

Quiz<\/strong>: Who\/What\u2019s older?<\/p>\n

\n

a) the old<\/strike> guys in the video\u00a0
b) the advice proffered <\/p>\n<\/blockquote>\n

Answer<\/strong>: b. The old<\/strike> guys are older. They were more-than-likely born before 2003:<\/p>\n

\n

\"adv\"<\/strong><\/a>Advertising to Baby Boomers (Part I): Mentioning Age<\/a><\/strong>
Chuck Nyren
Published on: May 19, 2003<\/em>
\u2026. When you are targeting any market, age is one of many factors. But this does not mean campaigns should mention age. Advertising aimed at Baby Boomers with themes such as ‘Because you’re older,” or “Feel (or look) young again” can be jarring to the senses \u2026 The subtext may imply a specific age range, but there is rarely a need to point it out \u2026 <\/p>\n<\/blockquote>\n

As far as the other info and advice in the NYT article (spending power, life stages, focusing on the product, blah, blah) \u2013 all have been covered ad nauseam by Yours Truly and others over the last almost two decades. I\u2019d link to dozens of examples from my book, blog \u2013 but I\u2019m too old to do it right now. <\/p>\n

I\u2019m also too tired to lace up and head out for a slow run. I need a nap.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

The Key to Marketing to Older People? Don\u2019t Say \u2018Old.\u2019 New York Times By Corinne Purtill Dec. 8, 2021 \u2026 In contrast, longevity experts said, today\u2019s most effective marketing campaigns focus on the specific needs a product or service addresses, and the lifestyle of the person buying it \u2014 ideally without explicitly mentioning age at […]<\/p>\n","protected":false},"author":1,"featured_media":20986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[7982,1491,3061],"dealstore":[],"offerexpiration":[],"class_list":["post-20985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-guys","tag-sneaker","tag-talk"],"yoast_head":"\nTwo Old Guys Talk About A Sneaker - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=20985\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two Old Guys Talk About A Sneaker - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The Key to Marketing to Older People? Don\u2019t Say \u2018Old.\u2019 New York Times By Corinne Purtill Dec. 8, 2021 \u2026 In contrast, longevity experts said, today\u2019s most effective marketing campaigns focus on the specific needs a product or service addresses, and the lifestyle of the person buying it \u2014 ideally without explicitly mentioning age at […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=20985\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-10T09:31:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/AEn0k_vOHbpa-UE255En7FKK9a56JWqKBXs86kSMVb_VyYSLoZm3ON4dppog9-F60l-xT3mD5MEZ-hS1HIbRDVUD29nLbF8q7IrY.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"244\" \/>\n\t<meta property=\"og:image:height\" content=\"207\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=20985#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=20985\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Two Old Guys Talk About A Sneaker\",\"datePublished\":\"2025-01-10T09:31:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=20985\"},\"wordCount\":247,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=20985#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/AEn0k_vOHbpa-UE255En7FKK9a56JWqKBXs86kSMVb_VyYSLoZm3ON4dppog9-F60l-xT3mD5MEZ-hS1HIbRDVUD29nLbF8q7IrY.jpeg\",\"keywords\":[\"Guys\",\"Sneaker\",\"Talk\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=20985#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=20985\",\"url\":\"https:\/\/fivemor.com\/?p=20985\",\"name\":\"Two Old Guys Talk About A Sneaker - 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