\u00a0<\/p>\n [This article was previously published in December 2023 and has been revised and updated.]<\/em><\/p>\n Whether it’s simply your home page, or a series of specialized destination pages, having optimized landing pages are key elements of an effective local SEO strategy.<\/p>\n If you are a local “brick-and-mortar” business, or even an online business with a local, geographic focus, you don’t need to be found by the entire world on the Internet. and local SEO landing pages will help you to be found locally<\/a>.<\/p>\n <\/p>\n Getting hundreds or even thousands of website visits from folks in places as diverse as Derby, England or Asmara, Eritrea might be interesting, but these visitors are not likely to become customers for your local business.<\/span><\/p>\n The ultimate and overriding goal for any local business website is to be found by local prospects<\/em>\u00a0– people near you that need or want your product or service. While this sounds painfully obvious and simple, it can be an amazingly complex process to get someone who is <\/span>searching online<\/a> for a business like yours to find your<\/em> website.<\/span><\/p>\n We’ve all heard the statistics: if your site doesn’t show up on the first page of the <\/span>search engine results<\/a> you will probably not be seen. Ever. If you do happen to make it to page one, but are not in the top three positions, your odds of even being considered are still slim.\u00a0<\/span><\/p>\n If you are fortunate enough to be one of only a select handful of similar businesses in your area, it can be easier. For example, how many hot air balloon ride companies can there be in a town of only 50,000 people?<\/span><\/p>\n If, on the other hand, you are simply one of dozens or even hundreds of similar businesses in a heavily populated area, then it becomes exponentially more difficult to be found organically.<\/span><\/p>\n A pressing concern today is the continuing relevance of search engine optimization (SEO) in this new age of AI<\/a>. However, SEO is still absolutely relevant for local businesses today, even with the advancements of AI and large language models like ChatGPT and Bard.<\/p>\n The landscape might be changing, but the core principles of SEO \u2013 providing valuable content and optimizing your website for user intent<\/span> \u2013 remain essential for attracting local customers.<\/span><\/p>\n Being found\u00a0<\/span>organically<\/a>\u00a0simply means being found online by someone searching for a business like yours on a search engine such as Google or Bing. This is not the same as someone clicking on a paid ad (such as Google AdWords) or by typing in your business name or URL.<\/span><\/p>\n The purpose of SEO is simply to increase the likelihood of your website being found by prospects using a search engine. But being found is just the beginning. People have to like what they see once they’ve clicked on your link in the search results. And this relies on a number of tools at your disposal.<\/span><\/p>\n SEO (Search Engine Optimization) and local SEO are both strategies aimed at improving a website’s visibility in search engine results, but they have distinct focuses.<\/p>\n SEO is a broader term that encompasses optimizing a website’s overall visibility and ranking in search engine results pages (SERPs<\/a>) for relevant keywords. It involves various techniques such as on-page optimization (e.g., keyword research, content creation, technical SEO), off-page optimization (e.g., link building, social media marketing), and technical SEO (e.g., website speed, mobile-friendliness).<\/p>\n Local SEO<\/span> is a subset of SEO specifically tailored to improve a business’s visibility in local search results. It involves optimizing a website’s content and online presence to attract customers in a specific geographic location. There are several key factors in local SEO including:<\/p>\n In essence, SEO focuses on improving a website’s overall search engine ranking, while local SEO concentrates on optimizing a business’s visibility in local search results. Understanding these distinctions is crucial for businesses looking to attract customers in their target geographic area.<\/p>\n One of the tools, if you will, for making this happen is a <\/span>la<\/span>nding page<\/span>.<\/p>\n In today’s digital marketing world, where consumers are increasingly turning to search engines to find local businesses, having a well-optimized landing page is crucial for improving your search engine ranking and – ultimately –\u00a0 driving more foot traffic. A landing page is a standalone webpage designed to capture visitor information and encourage a specific action, such as making a purchase, signing up for a newsletter, or requesting a quote.<\/p>\n A great description of a landing page that was offered by Moz<\/a> years ago that still applies:<\/p>\n A Landing Page is a page that focuses information targeted towards a particular user \u2013 and according to Seth Godin, optimized specifically to encourage 1 of 5 actions:<\/em><\/span><\/p>\n 1. Get a visitor to click (to go to another page, on your site or someone else’s)<\/em><\/span><\/p>\n 2. Get a visitor to buy<\/em><\/span><\/p>\n<\/blockquote>\n 3. Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course.<\/em><\/span><\/p><\/blockquote>\n 4. Get a visitor to tell a friend<\/em><\/span><\/p><\/blockquote>\n 5. Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback<\/em><\/span><\/p><\/blockquote>\n Local SEO<\/a> landing pages help your business in several ways including:<\/p>\n There are several aspects of SEO that a well-constructed landing page can provide:<\/p>\n And, last but not least, landing pages allow you to create specific CTAs<\/a> (Call-To-Action) for local audiences, encouraging engagement and conversions.<\/p>\n The reality is that your website’s landing pages can do much more than boost local SEO \u2013 they are essential for your brand’s success. By offering targeted content, enhanced relevance, improved user experience, and better mobile visibility, landing pages act as powerful magnets for local traffic and conversions.<\/p>\n Local SEO landing pages are highly effective for targeting specific geographic areas and tailoring content to meet the needs of local audiences, ultimately contributing to improved search visibility and engagement within those regions.<\/p>\n So, if you haven’t already, prioritize creating dedicated landing pages for your local SEO strategy and watch your online presence flourish!<\/p>\n As we’ve noted here, landing pages can serve a variety of purposes on your website – from your home page to a service page to a case study or resource page. Yet, as a localized webpage, these landing pages serve an additional function for SEO purposes.<\/span><\/p>\n Here are a couple of local landing page SEO examples:<\/span><\/p>\n This commercial janitorial service company has a specific region that it serves and several pages on their website are optimized to highlight this local and regional aspect.\u00a0<\/span><\/p>\n And this service company incorporates their target market’s geographic locations repeatedly on a variety of pages across their website – including this highly-targeted “Service Area” page.<\/span><\/p>\n Landing pages with localized content<\/span> provide a more relevant and personalized experience for local customers. By tailoring content to specific regions or cities, businesses can better address the unique needs and preferences of their target audience. This can lead to higher engagement, increased conversions, and improved local search rankings.<\/span><\/p>\n Many websites will have only one \u201clanding page\u201d and that is typically their home page. While this is important, the potential for utilizing true\u00a0<\/span>landing pages<\/a>\u00a0is far larger than that. For example, a cosmetic surgeon might simply have one page on the practice website that lists the procedures and services offered.<\/span><\/p>\n A better approach, from an SEO perspective, would be to create a separate page for each procedure. Each of those pages would have key words in their headers and a healthy amount of niche-specific content about both the procedure and the practice.<\/span><\/p>\n If a surgery practice had, say, five specific procedures that they could highlight with their own pages, then there are at least five more destinations that could be \u201cfound\u201d with organic searches. In addition, if the clinic had several locations, a “location page” could be published for each office. These opportunities illustrate the beauty of landing pages for SEO!<\/span><\/p>\n Here are some common examples of local SEO landing page types:<\/span><\/p>\n According to <\/span>a <\/a>post<\/a> at HubSpot,<\/span><\/p>\n More landing pages mean more conversion opportunities. There’s also a huge SEO benefit to having more landing pages, which can have an impact even before visitors land on your website. Think about it: The more landing pages you have, the more landing pages will be indexed in search.<\/em><\/p>\n<\/blockquote>\n Along with the sheer number of distinct pages that search engines can crawl and index, each page represents an opportunity for regular updating and refreshing<\/a> of the content on those pages. This is critical since search engines prioritize websites with fresh and relevant content.<\/p>\n Having multiple local SEO landing pages on a website can significantly enhance a business’s online visibility and attract more targeted traffic. Each landing page can be optimized for a specific location, product, or service, allowing businesses to cater to the needs of diverse customer segments.<\/p>\n So, how many landing pages should you have?<\/p>\n![\"affordable-local-seo-requires-effective-landing-pages\"](\"https:\/\/blog.broadvisionmarketing.com\/hs-fs\/hubfs\/Depositphotos_18177429_S.jpg?width=1000&height=549&name=Depositphotos_18177429_S.jpg\")
<\/em><\/p>\n![\"Make](\"https:\/\/no-cache.hubspot.com\/cta\/default\/174258\/e785959a-9c83-4ad2-9474-b5a14a558568.png\")
<\/a><\/span><\/span><\/span><\/p>\nBringing Locals to Your Business with Effective Landing Pages<\/span><\/h2>\n
![\"affordable-local-seo-requires-effective-landing-pages-1\"](\"https:\/\/blog.broadvisionmarketing.com\/hs-fs\/hubfs\/Depositphotos_77053383_S.jpg?width=1000&height=549&name=Depositphotos_77053383_S.jpg\")
<\/span><\/p>\nLocal SEO Landing Pages: A Key Component for Capturing Organic Search Results\u00a0<\/span><\/h2>\n
SEO vs. Local SEO: Understanding the Key Differences<\/span><\/h3>\n
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The Power of Effective Local SEO Landing Pages<\/h3>\n
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![\"BVM](\"https:\/\/no-cache.hubspot.com\/cta\/default\/174258\/f0a19d15-7e12-453c-acf0-c436c01e9f4b.png\")
<\/a><\/span><\/span><\/span><\/p>\nSo, How Do Local SEO Landing Pages Benefit Your Business?<\/span><\/h2>\n
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How Optimized Landing Pages Help with Local SEO<\/h3>\n
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Not Just “SEO” – But Local SEO<\/h3>\n
![\"BVM](\"https:\/\/no-cache.hubspot.com\/cta\/default\/174258\/acb7d188-9015-4943-b485-0a6311658d34.png\")
<\/a><\/span><\/span><\/p>\nKeep It Simple; Keep It Local<\/span><\/h2>\n
![\"landing](\"https:\/\/blog.broadvisionmarketing.com\/hs-fs\/hubfs\/landing%20page%20example-1.jpg?width=800&height=337&name=landing%20page%20example-1.jpg\")
<\/span><\/p>\n![\"landing](\"https:\/\/blog.broadvisionmarketing.com\/hs-fs\/hubfs\/landing%20page%20example-2.jpg?width=800&height=419&name=landing%20page%20example-2.jpg\")
<\/span><\/p>\nOne Landing Page is Good; Many Landing Pages are Better<\/span><\/h2>\n
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<\/span><\/li>\n<\/ul>\n\n
The Value of Multiple Local SEO Landing Pages<\/h3>\n
![\"affordable-local-seo-requires-effective-landing-pages-2\"](\"https:\/\/blog.broadvisionmarketing.com\/hs-fs\/hubfs\/Depositphotos_350870062_S.jpg?width=999&height=499&name=Depositphotos_350870062_S.jpg\")
<\/p>\n