{"id":208252,"date":"2025-04-27T06:43:00","date_gmt":"2025-04-27T06:43:00","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/internet-business\/even-if-google-search-will-die-alphabet-will-thrive-week-17-2025\/"},"modified":"2025-04-27T06:43:00","modified_gmt":"2025-04-27T06:43:00","slug":"even-if-google-search-will-die-alphabet-will-thrive-week-17-2025","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=208252","title":{"rendered":"Even if Google Search will Die, Alphabet will Thrive [Week #17-2025]"},"content":{"rendered":"


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Google search remains, at the same time, one of the most interesting businesses ever created, and yet also one of the most challenged ones at the moment. <\/p>\n

This, indeed, is the most paradoxical moment for Alphabet, with its core business, advertising, which continues to grow, creating further incentives for its management to maintain a focus on that for the next few years.<\/p>\n

And yet, I argue that outside quarter-by-quarter decision-making, the classic blue links search interface won\u2019t survive another decade. <\/p>\n

Google, therefore, finds itself in the middle of the Innovator\u2019s Dilemma. <\/p>\n

In this position, to survive as the dominant player in the search industry, Google must kill its golden goose, the most valuable asset that continues to generate record-breaking revenue for the company, albeit, I argue, temporarily. <\/p>\n

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If you look at the data above from a quarter perspective, things look amazing, and they are:<\/p>\n