{"id":20769,"date":"2025-01-10T05:45:00","date_gmt":"2025-01-10T05:45:00","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/vitality-launches-new-campaign-to-redefine-life-insurance-marketing-communication-news\/"},"modified":"2025-01-10T05:45:00","modified_gmt":"2025-01-10T05:45:00","slug":"vitality-launches-new-campaign-to-redefine-life-insurance-marketing-communication-news","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=20769","title":{"rendered":"Vitality launches new campaign to redefine life insurance \u2013 Marketing Communication News"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"text\">\n<p class=\"has-text-align-center\"><em>Vitality\u2019s latest campaign centres on the data that \u2018you can live up to five years longer with Vitality*\u2019<\/em><\/p>\n<p class=\"has-background\" style=\"background-color:#fff0f4\">Today,\u00a0<strong><a href=\"https:\/\/www.vitality.co.uk\/\" data-type=\"link\" data-id=\"https:\/\/www.vitality.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vitality<\/a><\/strong>\u00a0has launched a new campaign for its life insurance business, with its creative agency of record\u00a0<strong><a href=\"http:\/\/www.vccp.com\/\" data-type=\"link\" data-id=\"http:\/\/www.vccp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VCCP<\/a><\/strong>, bringing to life data that shows how you can live for up to five years longer when you have Vitality insurance.<\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/1044924614?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Vitality &quot;Life's Pretty Good&quot;\"><\/iframe><\/p>\n<p>Building on the success of its \u2018Move Forward with Vitality\u2019 platform, the new campaign, Life\u2019s Pretty Good\u2019 sets <a href=\"https:\/\/www.vitality.co.uk\/\" data-type=\"link\" data-id=\"https:\/\/www.vitality.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vitality<\/a> apart from competitors and underscores its progressive vision for the industry. The campaign aims to redefine what life insurance can do for people, offering not just protection but a pathway to a longer, healthier, and more fulfilling life.<\/p>\n<p>At the heart of the campaign is a 30\u201d film featuring Stanley, the charismatic dachshund who has been the face of Vitality\u2019s advertising campaigns for the past 10 years. Stanley takes viewers on a feel-good journey, directed by Jim Gilchrist. It begins with Stanley in a bright pink Cadillac convertible cruising along a beach promenade. Stanley bops along to a classic tune, aiming to represent the joy of an active and fulfilling life. As the camera pans, the British public can be seen engaging in activities like running and cycling, underscoring Vitality\u2019s message: that Vitality helps its members get active, which in turn, helps them live longer.\u00a0Put simply: get more active, get more life.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh050-full-res-KEY-Visual.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"703\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh050-full-res-KEY-Visual-1024x703.jpg\" alt=\"\" class=\"wp-image-81896\"\/><\/a><\/figure>\n<p>In the new film, the health and life insurance company reveals the powerful statement that \u2018you can live up to five years longer with Vitality*\u2019, which comes from the findings of a comprehensive study spanning seven years, from 465,000 <a href=\"https:\/\/www.vitality.co.uk\/\" data-type=\"link\" data-id=\"https:\/\/www.vitality.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vitality<\/a> members. The study, peer-reviewed by the London School of Economics (LSE),\u00a0 looked at the impact of going from an inactive lifestyle to an active one, finding it could reduce their mortality by up to 57%, which is equivalent to increasing their life expectancy by up to five years*.<\/p>\n<p>The biggest improvements in life expectancy were seen in those who went on to be active five days a week, doing, for example, a run or walking 10,000 steps. Notably, those who increased their activity levels by a lesser extent \u2013 getting active only one or two days a week \u2013 could still increase their life expectancy, on average, by over two years**, demonstrating that even small lifestyle changes can lead to significant health benefits.<\/p>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh070-full-res-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"703\" data-id=\"81897\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh070-full-res-1024x703.jpg\" alt=\"\" class=\"wp-image-81897\" srcset=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh070-full-res-1024x703.jpg 1024w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh070-full-res-300x206.jpg 300w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh070-full-res-768x527.jpg 768w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh070-full-res-1536x1055.jpg 1536w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh070-full-res-2048x1406.jpg 2048w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh070-full-res-570x391.jpg 570w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh070-full-res-80x55.jpg 80w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh070-full-res-701x481.jpg 701w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh070-full-res-1067x733.jpg 1067w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh080-full-res.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"703\" data-id=\"81898\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh080-full-res-1024x703.jpg\" alt=\"\" class=\"wp-image-81898\" srcset=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh080-full-res-1024x703.jpg 1024w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh080-full-res-300x206.jpg 300w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh080-full-res-768x527.jpg 768w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh080-full-res-1536x1055.jpg 1536w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh080-full-res-2048x1406.jpg 2048w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh080-full-res-570x391.jpg 570w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh080-full-res-80x55.jpg 80w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh080-full-res-701x481.jpg 701w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh080-full-res-1067x733.jpg 1067w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/figure>\n<\/figure>\n<p>Developed in partnership with its agency of record,\u00a0<strong><a href=\"http:\/\/www.vccp.com\/\" data-type=\"link\" data-id=\"http:\/\/www.vccp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VCCP<\/a><\/strong>, the campaign challenges the traditional perception of life insurance as a distant safety net. Instead, Vitality demonstrates how life insurance can become an active tool for improving everyday life. By encouraging and rewarding people for physical activity and healthy habits, <a href=\"https:\/\/www.vitality.co.uk\/\" data-type=\"link\" data-id=\"https:\/\/www.vitality.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vitality<\/a> demonstrated it can help its members live for up to five years longer.<\/p>\n<p>Since the launch of \u2018Move Forward with Vitality\u2019 in October 2023, the campaign has driven significant business success, recently winning best financial services campaign at the Marketing Week Awards 2024.<\/p>\n<p>Since the campaign launched, Vitality has increased brand trust by 11ppt, and in the first 6 months after launch, more than doubled the number of additional lives covered than in the previous year\u2019s same period.<\/p>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh125-full-res-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"703\" data-id=\"81899\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh125-full-res-1024x703.jpg\" alt=\"\" class=\"wp-image-81899\" srcset=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh125-full-res-1024x703.jpg 1024w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh125-full-res-300x206.jpg 300w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh125-full-res-768x527.jpg 768w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh125-full-res-1536x1055.jpg 1536w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh125-full-res-2048x1406.jpg 2048w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh125-full-res-570x391.jpg 570w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh125-full-res-80x55.jpg 80w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh125-full-res-701x481.jpg 701w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh125-full-res-1067x733.jpg 1067w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh140-full-res.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"703\" data-id=\"81900\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh140-full-res-1024x703.jpg\" alt=\"\" class=\"wp-image-81900\" srcset=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh140-full-res-1024x703.jpg 1024w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh140-full-res-300x206.jpg 300w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh140-full-res-768x527.jpg 768w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh140-full-res-1536x1054.jpg 1536w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh140-full-res-570x391.jpg 570w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh140-full-res-80x55.jpg 80w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh140-full-res-701x481.jpg 701w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh140-full-res-1067x732.jpg 1067w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh140-full-res.jpg 2036w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/figure>\n<\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh150-full-res.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"703\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh150-full-res-1024x703.jpg\" alt=\"\" class=\"wp-image-81901\" srcset=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh150-full-res-1024x703.jpg 1024w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh150-full-res-300x206.jpg 300w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh150-full-res-768x528.jpg 768w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh150-full-res-1536x1055.jpg 1536w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh150-full-res-2048x1407.jpg 2048w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh150-full-res-570x392.jpg 570w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh150-full-res-80x55.jpg 80w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh150-full-res-701x481.jpg 701w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Vitality_30_sh150-full-res-1067x733.jpg 1067w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/figure>\n<p><a href=\"http:\/\/www.vccp.com\/\" data-type=\"link\" data-id=\"http:\/\/www.vccp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VCCP<\/a>\u2019s global content creation studio\u00a0<strong>Girl&amp;Bear\u00a0<\/strong>commissioned production company,\u00a0<strong>Rattling Stick<\/strong>\u00a0to bring to life the new \u2018Life\u2019s pretty good\u2019 campaign with media led by<strong>\u00a0Walk-In Media<\/strong>. The campaign launches today and will run across the UK throughout 2025, appearing on TV, OLV, Social and radio.\u00a0<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Keith Kropman, Chief Marketing Officer at <a href=\"https:\/\/www.vitality.co.uk\/\" data-type=\"link\" data-id=\"https:\/\/www.vitality.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vitality<\/a> said:\u00a0<\/strong>\u201cLaunching our campaign this week, has been a chance for us to bring to life the real and meaningful difference our life insurance has on our members.\u00a0<\/p>\n<p>\u201cThe campaign focuses on Vitality\u2019s unique approach to health and wellbeing, and how by embedding this within our insurance, we are actively demonstrating how life insurance can become an active tool for improving everyday life\u201d.\u00a0<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Liam Wilson, Creative Director at <a href=\"http:\/\/www.vccp.com\/\" data-type=\"link\" data-id=\"http:\/\/www.vccp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VCCP<\/a>, said:\u00a0<\/strong>\u201cCruising with the top down, sound up, bopping his head to his favourite tune \u2013 Stanley the Dachshund is absolutely loving life babe. Who wouldn\u2019t want 5 more years of that?\u00a0 Sign me up.\u201d<\/p>\n<\/blockquote>\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<p>*Based on members who move from 0 to 21+ activity points a week throughout their lifetime, applied to standard UK mortality rates. Statistic refers to average increase in life expectancy.\u00a0\u00a0<\/p>\n<p>**Based on members who move from 0 points to 3-10 activity points a week throughout their lifetime, applied to standard UK mortality rates. Statistic refers to average increase in life expectancy.<\/p>\n<p>***Low: 1 or 2 active days per week (approx.), , High: 5 or more active days per week (approx.)<\/p>\n<\/div>\n<p><strong>Source<\/strong>: <a href=\"http:\/\/www.vccp.com\/\" data-type=\"link\" data-id=\"http:\/\/www.vccp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VCCP<\/a><\/p>\n<p class=\"posttags\"><i class=\"fa fa-tags\"\/>\u00a0\u00a0<a href=\"https:\/\/marcommnews.com\/tag\/advertising\/\" rel=\"tag\">Advertising<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/campaign\/\" rel=\"tag\">Campaign<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/life-insurance\/\" rel=\"tag\">Life Insurance<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/marketing\/\" rel=\"tag\">Marketing<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/vccp\/\" rel=\"tag\">VCCP<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/vitality\/\" rel=\"tag\">Vitality<\/a><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Vitality\u2019s latest campaign centres on the data that \u2018you can live up to five years longer with Vitality*\u2019 Today,\u00a0Vitality\u00a0has launched a new campaign for its life insurance business, with its creative agency of record\u00a0VCCP, bringing to life data that shows how you can live for up to five years longer when you have Vitality insurance. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[13503,12974,11034,10851,3333,8402,1820,13595,1786],"dealstore":[],"offerexpiration":[],"class_list":["post-20769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-campaign","tag-communication","tag-insurance","tag-launches","tag-life","tag-marketing","tag-news","tag-redefine","tag-vitality"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vitality launches new campaign to redefine life insurance \u2013 Marketing Communication News - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=20769\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vitality launches new campaign to redefine life insurance \u2013 Marketing Communication News - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Vitality\u2019s latest campaign centres on the data that \u2018you can live up to five years longer with Vitality*\u2019 Today,\u00a0Vitality\u00a0has launched a new campaign for its life insurance business, with its creative agency of record\u00a0VCCP, bringing to life data that shows how you can live for up to five years longer when you have Vitality insurance. 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