{"id":205999,"date":"2025-04-26T03:10:16","date_gmt":"2025-04-26T03:10:16","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/why-we-partnered-with-the-best-editors-and-then-trained-them-on-ai\/"},"modified":"2025-04-26T03:10:16","modified_gmt":"2025-04-26T03:10:16","slug":"why-we-partnered-with-the-best-editors-and-then-trained-them-on-ai","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=205999","title":{"rendered":"Why We Partnered with the Best Editors \u2014 and Then Trained Them on AI"},"content":{"rendered":"


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Ask AI anything and it will confidently respond. It\u2019ll plan your workouts, take meeting notes and redesign your living room, but are the results good quality and without mistakes? For low-stakes items, you\u2019re probably willing to find out. But when it comes to career-defining moves, you might be wondering: Can AI alone do the job? Can it capture my brand\u2019s essence, handle compliance, and create content that audiences connect with? At Contently, where we live and breathe content and technology, we believe the answer is no.<\/p>\n

But that doesn\u2019t mean AI is out of the picture. Instead, we\u2019re betting on talented editors supported by AI-assisted content workflows to meet the demands of enterprise marketing.<\/p>\n

AI\u2019s disappointing expectation vs. reality<\/strong><\/h2>\n

Anyone using AI tools to generate content can attest to its limitations. The outputs reflect varying voices, have inconsistent content quality, and pose compliance risks. Without human review, copy often lacks the depth and authenticity required to meet strategic goals. And unless you\u2019re an editor with the time, energy and experience to overhaul weirdly written copy, the task can feel overwhelming. Yet AI\u2019s speed remains a captivating benefit, and a lot of teams are willing to accept less-than-stellar copy if it means easily hitting deadlines.<\/p>\n

Contently\u2019s editor-driven, AI-assisted content<\/strong><\/h2>\n

Thankfully, it doesn\u2019t have to be an either\/or scenario. At Contently, we offer an AI-assisted content workflow. Our tech team partnered with our storytelling pros, who shared their insights and expertise, and created a tool that editors can use to leverage the benefits of AI without sacrificing quality.<\/p>\n

The best of both worlds<\/strong><\/h3>\n

Contently AI Studio generates content that is fact checked, context aware, SEO and LLM optimized, on brand and in your brand voice. But we still depend on managing editors to oversee every AI Writer output, rigorously reviewing and editing each draft for accuracy, tone, and compliance with guidelines. By keeping people in the process \u2014 expert editors no less \u2014 we\u2019re able to achieve the results AI promises without the pitfalls:<\/p>\n