Apple\u2019s latest iPhone 16 ad focuses on something other than Apple Intelligence, something that the company has made a big deal of in recent months. This time around, it\u2019s an old feature that\u2019s getting the attention \u2014 the Ceramic Shield.<\/p>\n
The iPhone has had a Ceramic Shield for some years now, and this ad highlights the fact that it can help protect devices when they are dropped.<\/p>\n
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The screens on iPhones are less likely to crack when dropped than ever before, albeit with the compromise that they can scratch more easily.<\/p>\n
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In this new \u201cTrust Issues\u201d ad, Apple shows a man being given a family\u2019s iPhone 16 to take a photo of them. He immediately drops it, much to the shock and horror of everyone around him. The iPhone hits the floor display-down, with the assumption being that it will be broken when it\u2019s picked back up.<\/p>\n
The family\u2019s child picks up the phone to find that it\u2019s unharmed, and the scene ends with the photo being taken without any further mishaps.<\/p>\n
Apple knows that most people put their iPhone into a case at the earliest opportunity, and who can blame them? It\u2019s easy to spend more than $1,000 on an iPhone these days, and people want to be sure of keeping it in one piece for as long as possible.<\/p>\n
Us? We suggest getting AppleCare+ and enjoying that naked iPhone, but maybe that\u2019s just us.<\/p>\n