{"id":205527,"date":"2025-04-25T21:23:13","date_gmt":"2025-04-25T21:23:13","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-95\/"},"modified":"2025-04-25T21:23:13","modified_gmt":"2025-04-25T21:23:13","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-95","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=205527","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<h2>Craft Whiskey Distillers Navigate The Headwinds<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"posted\"><a href=\"https:\/\/www.shankennewsdaily.com\/2025\/04\/25\/\" title=\"Click to see that day's daily archive\">April 25, 2025<\/a><\/span><\/p>\n<p>Craft whiskey has been among the most dynamic segments in the spirits industry over the long term, but these days small-scale whiskey makers are struggling. Small distillers are seeing declining sales, rising operating costs, and increased difficulties in accessing new markets and customers.<span id=\"more-37340\"\/><\/p>\n<p>\u201cIt\u2019s a much tougher market for craft spirits now than it has been over the past five years,\u201d says Kings County Distillery president Colin Spoelman. The Brooklyn, New York producer makes three Bourbons in its flagship range, as well as specialty labels ranging from flavored whiskeys and moonshine to limited-release ryes and higher-abv Bourbons. Spoelman notes there\u2019s a sense of saturation in the whiskey space now. That, coupled with roadblocks to retail and increasing financial constraints, creates a cloudy outlook for the near future.<\/p>\n<p>Spoelman says Kings County\u2019s sales have been roughly the same for 2022, 2023, and 2024. \u201cWe\u2019ll see a little growth by dollars, and maybe 15% growth by volume, as we\u2019ve introduced lower-priced whiskeys into the market. That\u2019s the most telling statistic\u2014we have to work a lot harder in sales and marketing than we did before.\u201d<\/p>\n<p>Cedar Ridge Distillery in Iowa produces Bourbons, ryes, wheat whiskey, and a single malt, along with specialty labels made with different finishing options. Founder and CEO Jeff Quint says his company got accustomed to double-digit growth for many years and is now learning to survive in a flat economic environment. \u201cWe\u2019re not taking as many risks as we have in the past,\u201d Quint says. \u201cWe\u2019re opening in fewer markets, and we\u2019ve tightened our marketing focus down to the places where we\u2019re already succeeding. It will be a couple of years before we resume any form of new market investment. It\u2019s a new mindset for us after such a long span of growth.\u201d<\/p>\n<p>\u201cWith the American whiskey category essentially flat, brands are having to take market share from other companies to grow,\u201d explains Orlin Sorensen, cofounder of Washington\u2019s Woodinville Whiskey, which is now part of the Mo\u00ebt Hennessy portfolio. But he adds that Woodinville is well-positioned from a value-to-quality perspective. \u201cWe\u2019re staying true to who we are and what got us here. There are a lot of brands struggling, and we hear about it every day. But consumers are more educated now than ever before, and that bodes very well for us.\u201d<\/p>\n<p>Castle &amp; Key director of sales Jonathan Newton also sees promise amid the clouds, though he notes the immediate future is uncertain for craft distillers. Castle &amp; Key makes several Bourbons and ryes at its Frankfurt, Kentucky distillery, as well as gin and vodka, and Newton says the company is in a strong position, though he admits that it didn\u2019t fully meet its growth targets last year.<\/p>\n<p>\u201cI feel the outlook for craft whiskey is very positive for brands that are positioned correctly,\u201d Newton says. \u201cConsumer demand for premium, small-batch spirits continues to be strong as people seek quality, authenticity, and unique offerings.\u201d<\/p>\n<p>From his perspective, some of the pitfalls currently affecting craft whiskey include supply chain hurdles and looming tariffs for international buyers, in addition to increased competition, distribution challenges, and changing consumer habits. \u201cWe\u2019ve adjusted our strategy to focus more on targeted distribution, innovative product offerings, and strengthening customer relationships,\u201d Newton explains. While these challenges are significant, they also present opportunities for us to adapt, refine our strategies, and strengthen our brand.\u201d<\/p>\n<p><a href=\"https:\/\/www.winespectator.com\/newsletter\/shankennewsdaily\" title=\"Subscribe to Shanken News Daily\u2019s Email Newsletter\" style=\"display:block; padding:0.56em 0; margin: 0; font-style:italic; font-weight:bold;font-size:1.1em;line-height:1.28;\">Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.<br \/>\n<\/a><\/p>\n<p><span class=\"posted\">Tagged : <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/castle-key\/\" rel=\"tag\">Castle &amp; Key<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/cedar-ridge\/\" rel=\"tag\">Cedar Ridge<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/craft-whiskey\/\" rel=\"tag\">craft whiskey<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/kings-county\/\" rel=\"tag\">kings county<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/woodinville\/\" rel=\"tag\">woodinville<\/a><\/span><\/p>\n<p><a href=\"https:\/\/winespectator.wufoo.com\/forms\/shankens-impact-databank-2024-order-form\/\" title=\"Order Impact Databank\" class=\"article-promo\">GET YOUR FIRST LOOK AT 2024 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. <span>ORDER YOUR 2024 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Craft Whiskey Distillers Navigate The Headwinds April 25, 2025 Craft whiskey has been among the most dynamic segments in the spirits industry over the long term, but these days small-scale whiskey makers are struggling. Small distillers are seeing declining sales, rising operating costs, and increased difficulties in accessing new markets and customers. \u201cIt\u2019s a much [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-205527","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=205527\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Craft Whiskey Distillers Navigate The Headwinds April 25, 2025 Craft whiskey has been among the most dynamic segments in the spirits industry over the long term, but these days small-scale whiskey makers are struggling. 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