{"id":205450,"date":"2025-04-25T20:38:30","date_gmt":"2025-04-25T20:38:30","guid":{"rendered":"https:\/\/peraltafinancing.com\/entertainment\/art\/should-artists-put-their-art-on-greeting-cards-collective-wisdom\/"},"modified":"2025-04-25T20:38:30","modified_gmt":"2025-04-25T20:38:30","slug":"should-artists-put-their-art-on-greeting-cards-collective-wisdom","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=205450","title":{"rendered":"Should Artists Put Their Art on Greeting Cards? | Collective Wisdom"},"content":{"rendered":"


\n<\/p>\n

\n\t\t\"\"\t<\/p>\n

I recently received this question from a RedDotBlog reader:<\/p>\n

I have been earning a living solely from my art for more than 25 years and much of my income before that was from my art. I own an art gallery, the success of which depends mainly on the paintings and prints sold. For many years, people have asked me to put my paintings on gift cards. That might seem like a good idea on the surface (good advertising, spreading the messages the paintings were created to spread), but the followup to that question is often \u201cI want to frame them.\u201dProduction costs of quality cards isn\u2019t inexpensive, packaging and signage must be added to that, and labor is intense. You\u2019d need a marketing rep for cards to make card sales pay anything to make it worth your while. Then take into account that the sales of cards, which might earn you a dollar each if you do them yourself, replaces the sales of prints. After the recession hit, some people were buying canvas bookmarks I made from some of my paintings to sells \u201cstocking stuffers\u201d, but they wound up being main gifts. They framed bookmarks. This happened at my biggest studio event of the year, which normally brought in a substantial amount of money, enough to get through the long winter off-season at the beach. That year we brought in about 20% of my lowest year, about 10% of my highest. The recession had a lot to do with that, but the less is better for gifts mentality seems to remain.<\/p>\n

Taking all this into consideration, do you have an opinion about offering cards of artwork? In my case, all of my prints are gicle\u2019es and I care about the quality of color reproduction to the extent that I do the gicle\u2019es myself. Cards would probably misrepresent the work in addition to replacing print sales. Someone very nice approached me for a card of one of my most important works today and I had to turn her down. I could see she wasn\u2019t pleased, so I\u2019ve been going around in circles thinking about this again.<\/p>\n

Should artists put their paintings\u2019 images on gift cards?<\/p>\n

Ellen<\/p>\n

My Response<\/h2>\n

It sounds to me like you already have a pretty strong sense that you would be better off not creating the cards. I can\u2019t\u00a0make an argument that is strong enough to counter any of the points you\u2019ve made.<\/p>\n

I know that many artists are creating these kinds of cards and either selling them or using them for promotional purposes, but I\u2019m not sure that those efforts are having a strong impact on their total sales.<\/p>\n

I personally don\u2019t have strong opinions one way or the other \u2013 I don\u2019t feel that creating cards is either going to destroy your career or make you fabulously wealthy. With that said, I look at cards as a good potential way to increase the visibility of your work and a potential way to convert non-buyers into buyers.<\/p>\n

On the Pro Side of the Question<\/h2>\n

I like the idea of using these cards for thank you notes and to send out updates of newly available work. If you are going to be using them to this end, it makes sense to think about packaging them for sale as well.<\/p>\n

If you are in an area that has a heavy volume of traffic but a large percentage of that traffic doesn\u2019t buy either originals or prints, it may be that having a lower priced item like a pack of cards could help turn non-buyers into buyers. While the sale of one pack of cards probably isn\u2019t going to have much impact on your bottom line, if you can convert a decent percentage of walk-ins who like your work but wouldn\u2019t buy an original or reproduction to buy cards, it can have an impact over the course of a year.<\/p>\n

On the Con Side<\/h2>\n

You are right to be concerned that you might have some buyers who would have bought a giclee who end up buying cards instead, but you might also have some who buy cards who eventually move upmarket and buy reproductions or originals. Someone who is going to frame a card probably isn\u2019t your best target audience for more expensive work anyway.<\/p>\n

You are also right that the quality and color isn\u2019t going to be perfect. You certainly couldn\u2019t expect the same quality in terms of printing. I think that\u2019s okay for cards though. As long as the quality of the card is good and the imagery looks good, the fidelity to the original isn\u2019t as critical.<\/p>\n

There is certainly also time and energy that will be put into creating the cards, and the cards probably aren\u2019t going to generate enough revenue to make them wildly profitable.<\/p>\n

What Do You Think?<\/h2>\n

Do you reproduce your work on cards or other promotional\/gift items? Why or why not? If you do, has it been good for your business? Can you add to my list of pros and cons? Share your thoughts, experiences, and insights in the comments below.<\/p>\n

Learn More About the Art Business<\/h3>\n

Be sure and join our mailing list to receive free art business advice from Xanadu Gallery in your inbox!<\/p>\n

Join our Mailing List!<\/span><\/a><\/p>\n

\u00a0<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

I recently received this question from a RedDotBlog reader: I have been earning a living solely from my art for more than 25 years and much of my income before that was from my art. I own an art gallery, the success of which depends mainly on the paintings and prints sold. 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