{"id":204046,"date":"2025-04-25T04:32:43","date_gmt":"2025-04-25T04:32:43","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-93\/"},"modified":"2025-04-25T04:32:43","modified_gmt":"2025-04-25T04:32:43","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-93","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=204046","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"


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Bitters And Aperitifs Gaining Ground In The U.S.<\/h2>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tApril 24, 2025<\/a><\/span><\/p>\n

With American consumers increasingly exploring more complex taste profiles, the bitters and aperitifs segment has shown significant advances lately. In fact, solid growth in recent years has pushed the bitters and aperitifs market to exceed 1 million cases, according to Impact Databank. A variety of different brands are capitalizing on an \u201caperitivo culture\u201d that has been developing in the U.S. over the past several years.<\/p>\n

Much of the dynamism has come from Campari America, which dominates the category with its Aperol and Campari brands. Aperol alone reached 604,000 cases in 2024, a 10.4% gain, while Campari declined a slight 0.5% to 242,000 cases, according to Impact Databank. \u201cWhat\u2019s been particularly exciting is how both consumers and our on-premise partners have embraced these moments, creating vibrant social experiences around aperitivo-style drinking,\u201d says Melanie Batchelor, managing director of Campari America, noting the growing demand for spritz-style drinks, particularly the Aperol Spritz.<\/p>\n

\u201cThere has been a growing interest in aperitivo culture and Italian cocktail culture in the U.S. and that is expected to continue,\u201d agrees Clayton Danielsen, brand manager for Italian producer Luxardo at Hotaling & Co. \u201cIt plays very well with low-abv trends as well as the flavor shift towards more bitter flavor profiles.\u201d<\/p>\n

Spritzes have emerged as a \u201cstaple on happy hour menus alongside beer and wine,\u201d notes Tanya Cohn, marketing director at The Lucas Bols Company. \u201cNotably, we\u2019ve seen significant momentum behind the Limoncello Spritz, featuring our own Pallini, the world\u2019s leading limoncello brand.\u201d<\/p>\n

In February, Bacardi announced a relaunch for its Martini brand that includes a new contemporary bottle, marketing campaign, and a new signature drink for the Italian vermouth brand. That signature drink is the Martini Bianco Spritz, a combination of Martini Bianco vermouth, Martini Prosecco, and soda water, served over ice and garnished with fresh mint, and slices of lemon and strawberry.<\/p>\n

\u201cWe\u2019re seeing a strong consumer demand for lighter drinks\u2014in both flavor and alcohol content\u2014which is driving significant growth in the aperitif category and beyond,\u201d says Emma Fox, global vice president of Martini and St-Germain.<\/p>\n

Also in response to the ongoing spritz trend, Nonino\u2019s L\u2019Aperitivo Botanical Drink has partnered with Fever-Tree Sparkling Pink Grapefruit to create the West Palm cocktail. \u201cThe response from mixologists and consumers has been extremely positive, and we have very high expectations as we move into the warmer months,\u201d says Bill Terlato, CEO of Nonino importer Terlato Wine Group.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Leading Italian Bitters\/Aperitifs in the U.S.<\/strong>
<\/span><\/strong>(thousands of 9-liter case depletions)<\/small><\/span><\/td>\n<\/tr>\n<\/thead>\n
Brand<\/th>\nImporter<\/th>\n2023<\/th>\n2024<\/th>\nPercent
Change1<\/sup><\/th>\n<\/tr>\n
Aperol<\/td>\nCampari America<\/td>\n547<\/td>\n604<\/td>\n10.4%<\/td>\n<\/tr>\n
Campari<\/td>\nCampari America<\/td>\n243<\/td>\n242<\/td>\n-0.5%<\/td>\n<\/tr>\n
Fernet-Branca<\/td>\nBranca USA<\/td>\n89<\/td>\n95<\/td>\n6.2%<\/td>\n<\/tr>\n
Nonino<\/td>\nTerlato<\/td>\n33<\/td>\n38<\/td>\n13.8%<\/td>\n<\/tr>\n
Montenegro<\/td>\nSpirit of Gallo<\/td>\n35<\/td>\n37<\/td>\n5.0%<\/td>\n<\/tr>\n
Italicus<\/td>\nPernod Ricard USA<\/td>\n14<\/td>\n16<\/td>\n17.6%<\/td>\n<\/tr>\n
Total Leading Brands<\/th>\n961<\/td>\n1,031<\/td>\n7.3%<\/td>\n<\/tr>\n<\/tbody>\n
1 Based on unrounded data.
Source: IMPACT DATABANK \u00a9 2025<\/strong><\/small><\/small><\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n

Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.
\n<\/a><\/p>\n

Tagged : Aperol<\/a>, Bacardi<\/a>, Campari<\/a>, Hotaling & Co.<\/a>, Lucas Bols<\/a>, Luxardo<\/a>, Martini Bianco<\/a>, Nonino<\/a>, Pallini<\/a>, Terlato<\/a><\/span><\/p>\n

GET YOUR FIRST LOOK AT 2024 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2024 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Bitters And Aperitifs Gaining Ground In The U.S. April 24, 2025 With American consumers increasingly exploring more complex taste profiles, the bitters and aperitifs segment has shown significant advances lately. In fact, solid growth in recent years has pushed the bitters and aperitifs market to exceed 1 million cases, according to Impact Databank. A variety […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-204046","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"\nExclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=204046\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Bitters And Aperitifs Gaining Ground In The U.S. April 24, 2025 With American consumers increasingly exploring more complex taste profiles, the bitters and aperitifs segment has shown significant advances lately. 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