{"id":203736,"date":"2025-04-25T00:53:25","date_gmt":"2025-04-25T00:53:25","guid":{"rendered":"https:\/\/peraltafinancing.com\/recipes\/category-a-b\/beer\/a-sad-day-for-south-african-craft-beer-as-mad-giant-announces-closure\/"},"modified":"2025-04-25T00:53:25","modified_gmt":"2025-04-25T00:53:25","slug":"a-sad-day-for-south-african-craft-beer-as-mad-giant-announces-closure","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=203736","title":{"rendered":"A sad day for South African craft beer as Mad Giant announces closure"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Mad Giant, undoubtedly one of Gauteng\u2019s finest craft breweries, has closed. The Johannesburg-based brewery <a href=\"https:\/\/www.facebook.com\/share\/p\/1Xq5QyWwLd\/\" target=\"_blank\" rel=\"noopener\">made the announcement via social media<\/a> late last night.<\/p>\n<div id=\"attachment_8948\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8948\" class=\"wp-image-8948\" src=\"https:\/\/brewmistress.co.za\/wp-content\/uploads\/2025\/04\/mad-giant-beer-576x1024.jpg\" alt=\"\" width=\"300\" height=\"533\"\/><\/p>\n<p id=\"caption-attachment-8948\" class=\"wp-caption-text\">Eben at the brewery back in 2018<\/p>\n<\/div>\n<p>\u201cIt is time to say goodbye,\u201d the post began. \u201cFor just over ten years, we embarked on a mission fueled by the desire to take chances and brew beers with unwavering boldness. Our beautiful brewery in the heart of Johannesburg became a reality, exceeding our wildest dreams. Thank you, from the bottom of our hearts, for being a part of the Mad Giant story. May the best of times stay with you always. Mad Giant is now officially closed.\u201d<\/p>\n<p>The outpouring of sadness has been massive. People loved that brewery, the beer and of course, the founder Eben Uys. I first met Eben at an awards ceremony in 2014 and I liked him immediately\u00a0 He\u2019d got into brewing through the Stellies <a href=\"https:\/\/brewmistress.co.za\/south-africa-intervarsity-brewing-competition\/\" target=\"_blank\" rel=\"noopener\">intervarsity brewing team<\/a> and had recently launched his brand, which back then was being contract brewed at Drayman\u2019s in Pretoria. I was a little surprised when I looked back through the blog and <a href=\"https:\/\/brewmistress.co.za\/beer-review-mad-giant-punk-hop-pale-ale\/\" target=\"_blank\" rel=\"noopener\">found this post<\/a>, where it states the beers were coming out of Secunda in Mpumalanga, where Eben was based for his day job at Sasol. According to <a href=\"https:\/\/brewmistress.co.za\/buy-copies-of-beer-safari-straight-from-the-author\/\" target=\"_blank\" rel=\"noopener\">Beer Safari<\/a>, the beers were being bottled in Secunda. Not quite sure how that worked but I am sure that both this blog and that booked were thoroughly researched and fact checked by the author\u2026<\/p>\n<h4>The Mad Scientist<\/h4>\n<div id=\"attachment_8943\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8943\" class=\"wp-image-8943\" src=\"https:\/\/brewmistress.co.za\/wp-content\/uploads\/2025\/04\/need-more-beer-768x1024.jpg\" alt=\"\" width=\"300\" height=\"400\"\/><\/p>\n<p id=\"caption-attachment-8943\" class=\"wp-caption-text\">After this news I think we all need a beer<\/p>\n<\/div>\n<p>In that very same book, I made a prediction for the newborn brand. \u201cI have a feeling that Mad Giant is going to be something pretty special,\u201d I wrote, and it was. When the taproom and brewery launched in central Johannesburg, it was a ballsy move. It was a huge space with a fairly high-end restaurant within.<\/p>\n<p>I remember the first time I visited, hubby and I were wowed by both beer and food and a bit of a stand-off ensued about who was going to drive later on. The beer was great, the food was great, the space was fantastic. I will never forget the seemingly bizarre question my then five-year-old son asked Eben. \u201cDoes your factory also have a downstairs?\u201d We had recently read Charlie and the Chocolate Factory, and one look at Mad Giant made my son assume there were wondrous things going on here, just as there were in Willy Wonka\u2019s magical premises.<\/p>\n<p>Eben\u2019s Field of Dreams philosophy turned out to be a difficult one, and while the beers were gaining massive acclaim, Eben\u2019s vision was ahead of the game. People weren\u2019t flocking to central Jozi as he had hoped and Mad Giant opened a second taproom in the northern suburbs. The central location closed to the public during Covid, and while production continued, the taproom and restaurant sadly never reopened. The new taproom though became a de facto meeting point for me on trips to Jo\u2019burg \u2013 a place I knew I could get the Gauteng beer family to congregate over a pint or four.<\/p>\n<h4>Thanks for the memories<\/h4>\n<div id=\"attachment_8942\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8942\" class=\"wp-image-8942\" src=\"https:\/\/brewmistress.co.za\/wp-content\/uploads\/2025\/04\/mad-giant-20-second-hug-636x1024.jpg\" alt=\"\" width=\"300\" height=\"483\"\/><\/p>\n<p id=\"caption-attachment-8942\" class=\"wp-caption-text\">Taking care of our baby, 20 Second Hug<\/p>\n<\/div>\n<p>Like Willy Wonka, Eben has been something of a visionary over the years. There were experimental beers and countless collabs. It was the first brewery in South Africa to abandon single-use plastic, and Mad Giant\u2019s \u2018milkman\u2019 delivery system for their Extra Fresh range was ground breaking.<\/p>\n<p>But in the end, it seems it was not enough. I don\u2019t know the reasons for the closure, but this is not an easy business to thrive in. If Eben wants to share background, that will come in time. But for now I want to say thank you for 10 epic years. Thank you for the great beers and the epic vibe you always brought to festivals. Thank you for the crazy \u2013 cycling from Jo\u2019burg to Clarens overnight springs to mind \u2013 and the ridiculous (I am thankful that the footage of me drinking Urban Legend from my own slop has been buried).<\/p>\n<p>My favourite memory will of course be the hugs. At the 2024 <a href=\"https:\/\/africanbeercup.com\/\" target=\"_blank\" rel=\"noopener\">African Beer Cup<\/a>, amid all the stress and madness, Eben locked me in a proper, proper hug, explaining that psychologists recommend 20 seconds as the optimal timeframe in order to get all the requisite endorphins and oxytocin. Later, over a few beers we came up with a collab idea and late last year 20 Second Hug, a milkshake IPA, was released. I hope we can resurrect it one day.<\/p>\n<p>In Beer Safari I quote Eben as saying \u201cWhat motivates me is people who follow their dream,\u201d and I hope you know you motivated a whole industry with yours. We are all sad to see Mad Giant close, and are sending hugs that last at least a couple of minutes.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Mad Giant, undoubtedly one of Gauteng\u2019s finest craft breweries, has closed. The Johannesburg-based brewery made the announcement via social media late last night. Eben at the brewery back in 2018 \u201cIt is time to say goodbye,\u201d the post began. \u201cFor just over ten years, we embarked on a mission fueled by the desire to take [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":203737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[9229,5829,3171,5135,2171,467,2471,16853,22377,6658],"dealstore":[],"offerexpiration":[],"class_list":["post-203736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beer","tag-african","tag-announces","tag-beer","tag-closure","tag-craft","tag-day","tag-giant","tag-mad","tag-sad","tag-south"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A sad day for South African craft beer as Mad Giant announces closure - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=203736\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A sad day for South African craft beer as Mad Giant announces closure - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Mad Giant, undoubtedly one of Gauteng\u2019s finest craft breweries, has closed. 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