{"id":203713,"date":"2025-04-25T00:25:00","date_gmt":"2025-04-25T00:25:00","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/park-batterys-michael-ruby-my-top-tips-for-cannes\/"},"modified":"2025-04-25T00:25:00","modified_gmt":"2025-04-25T00:25:00","slug":"park-batterys-michael-ruby-my-top-tips-for-cannes","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=203713","title":{"rendered":"Park &#038; Battery\u2019s Michael Ruby: my Top Tips for Cannes"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p><strong>Top Tips for Cannes<\/strong><\/p>\n<p><strong>AT&amp;T \u2013 \u201cSleep With Rain\u201d<\/strong><\/p>\n<p>\u201cSleep With Rain\u201d is a brilliant fever dream of a campaign, reuniting The Office cast in a mock startup venture to market the ultimate sleep aid: a pillow that talks to you in the dulcet tones of Rainn Wilson. The sheer absurdity of the premise is gold. But what makes this work Cannes-worthy is how it turns chaos into clarity. The campaign isn\u2019t just another nostalgia trip. It\u2019s a demonstration of AT&amp;T Business\u2019 Next Level Network keeping everything running (barely) despite the bedlam of egos. It\u2019s laugh-out-loud funny. But also sneakily strategic. You remember the brand. You remember the message. And you remember the pillow.<\/p>\n<p><iframe loading=\"lazy\" title=\"Sleep with Rain: Launch Day | AT&amp;T Business\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/M5lu_TiwqQ0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Disney \u2013 \u201cThe Boy &amp; The Octopus\u201d<\/strong><\/p>\n<p>If there\u2019s one thing you can count on from Disney, it\u2019s the ability to make you laugh and cry in under two minutes. The Boy &amp; The Octopus is a masterclass in storytelling restraint, a holiday ad that skips the schmaltz and swaps out sleigh bells for sincerity. Directed by Taika Waititi, the spot opens with a wonderfully weird twist: a boy wakes up to find an octopus stuck to his head. The magic is in what follows \u2013 a friendship forms, a life adapts, and a quiet, human reveal turns the whole thing into something truly heartfelt. There\u2019s no product push. No IP flex. Just classic Disney charm with a modern emotional core. At a time when most holiday spots crank up the sentiment and snow, this one strips it all back and earns the emotion.<\/p>\n<p><iframe loading=\"lazy\" title=\"A Disney Holiday Short: The Boy &amp; The Octopus\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/clgyncrbyDg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Apple \u2013 \u201cSeverance: The Cube\u201d<\/strong><\/p>\n<p>Leave it to Apple to transform the morning commute into performance art. To promote Severance Season 2, Apple dropped a full-blown immersive Lumon office cube \u2013 complete with cubicles, desks, and, oh yeah, the actual cast in character \u2013 in the middle of Grand Central Station. This is more than a PR splash. It\u2019s layered world-building that brings the show\u2019s unsettling duality to life in a place where work and transit already blur the boundaries of identity. Commuters didn\u2019t just see Adam Scott and Patricia Arquette, they saw Mark S. vacuuming. They felt the eerie normalcy of the Lumon world. And that\u2019s what makes this more than clever. It\u2019s chillingly clever.<\/p>\n<p><iframe loading=\"lazy\" title=\"Severance \u2014 Inside the Grand Central Terminal Pop-Up | Apple TV+\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/QYVyTvnAsQw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/mike-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" class=\"alignleft size-medium wp-image-1827160\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/mike-300x300.jpg 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/mike-200x200.jpg 200w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/mike.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\"\/><em>Michael Ruby is President &amp; CCO of Oakland agency<a href=\"https:\/\/parkandbattery.com\/\"> Park &amp; Battery<\/a>.<\/em><\/p>\n<\/p><\/div>\n<p><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Top Tips for Cannes AT&amp;T \u2013 \u201cSleep With Rain\u201d \u201cSleep With Rain\u201d is a brilliant fever dream of a campaign, reuniting The Office cast in a mock startup venture to market the ultimate sleep aid: a pillow that talks to you in the dulcet tones of Rainn Wilson. The sheer absurdity of the premise is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":203714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[78038,22080,1823,10548,4562,3535,213],"dealstore":[],"offerexpiration":[],"class_list":["post-203713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-batterys","tag-cannes","tag-michael","tag-park","tag-ruby","tag-tips","tag-top"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Park &amp; Battery\u2019s Michael Ruby: my Top Tips for Cannes - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=203713\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Park &amp; Battery\u2019s Michael Ruby: my Top Tips for Cannes - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Top Tips for Cannes AT&amp;T \u2013 \u201cSleep With Rain\u201d \u201cSleep With Rain\u201d is a brilliant fever dream of a campaign, reuniting The Office cast in a mock startup venture to market the ultimate sleep aid: a pillow that talks to you in the dulcet tones of Rainn Wilson. 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