{"id":20306,"date":"2025-01-09T21:46:28","date_gmt":"2025-01-09T21:46:28","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/sweetchilli-celebrates-21-years-of-shaping-global-drinks-culture\/"},"modified":"2025-01-09T21:46:28","modified_gmt":"2025-01-09T21:46:28","slug":"sweetchilli-celebrates-21-years-of-shaping-global-drinks-culture","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=20306","title":{"rendered":"Sweet&amp;Chilli Celebrates 21 Years of Shaping Global Drinks Culture"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<ul class=\"wp-block-list\">\n<li><em>Shaping global drinks culture working with Diageo, Mo\u00ebt Hennessy, Bacardi and Red Bull<\/em><\/li>\n<li><em>Global expansion with a new Paris office opening<\/em><\/li>\n<li><em>Launch of Spark Lab complimentary support for emerging drinks and hospitality brands<\/em><\/li>\n<\/ul>\n<p><a href=\"https:\/\/sweetandchilli.com\/\"><u>Sweet&amp;Chilli<\/u><\/a>, the global creative agency, proudly celebrates its 21st anniversary. With offices in London, New York, Sydney, Los Angeles, S\u00e3o Paulo, and Paris, the agency has been at the forefront of drinks culture and brand experiences. Known for connecting brands with consumers through immersive and impactful interactions, Sweet&amp;Chilli continues to redefine the global drinks landscape. Over the past 21 years, the agency has set industry standards in brand marketing and advocacy, and today it builds on that legacy with innovative and dynamic approaches that keep it ahead of the curve.<\/p>\n<p>Founded 21 years ago by industry pioneer Allan Gage, Sweet&amp;Chilli began as a collective of drinks talent in London, evolving over two decades into an international agency specialising in drinks strategy, trade advocacy, and brand experience. In 2005, Emma Hutchison joined forces with Allan Gage, becoming an integral part of Sweet&amp;Chilli. Now serving as Executive Creative Director, Emma leads the agency\u2019s global brand, nurturing a culture of creativity and innovation within S&amp;C\u2019s diverse and dynamic talent pool.<\/p>\n<p>Sweet&amp;Chilli has since grown from its London-based origins to become a globally recognised agency, with the Paris division, the agency&#8217;s latest addition, having opened in 2024. With unparalleled insight into the drinks industry, the agency crafts strategies and campaigns for some of the world\u2019s biggest drinks brands, including Red Bull, Johnnie Walker, Asahi, Smirnoff, Bacardi, Patron, Tanqueray and Peroni with recent work including the Victoria Beckham Show for Paris Fashion Week with Don Julio, \u2018Do What Moves You\u2019 campaign with Bacardi or the creation of a VIP immersive experience, the Red Bull Soapbox.<\/p>\n<p>As part of their core offerings, <strong>Sweet&amp;Chilli <\/strong>provides <strong>Sweet&amp;Chilli Studio <\/strong>for bespoke content production and <strong>Sweet&amp;Chilli Events <\/strong>for high-impact event production and catering. With an experienced global team, Sweet&amp;Chilli continues to lead through its unique blend of creative insight and deep industry expertise.<\/p>\n<p><strong>Sweet&amp;Chilli Spark Lab<\/strong><\/p>\n<p>In celebration of its 21st anniversary, Sweet&amp;Chilli will launch in January 2025 Spark Lab, an initiative designed to support drinks and hospitality brands.<\/p>\n<p><strong>Empowering Hospitality Innovation:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Creative, Strategic, Production resources available depending on the winning idea<\/li>\n<li><strong>How it works:<\/strong>\n<ul>\n<li>Individuals &amp; new-to-market brands (under two years old), offering them essential resources and expertise to turn standout concepts into memorable, buzz-worthy experiences<\/li>\n<\/ul>\n<ul>\n<li>3-5 day workshop<\/li>\n<\/ul>\n<ul>\n<li>Selected one idea from pitch process, UK only for the first year<\/li>\n<\/ul>\n<ul>\n<li>Entry via a short pitch video; Interview of Top 5; One winner chosen<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>How to apply &#8211; applications open from January 2025 <a href=\"http:\/\/www.sweetandchilli.com\/sparklab\"><u>www.sweetandchilli.com\/sparklab<\/u><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Brands and venues can apply by submitting a 1-3 minute video pitch outlining their vision via the Sweet&amp;Chilli website (<a href=\"http:\/\/sweetandchilli.com\/\"><u>sweetandchilli.com)<\/u><\/a>. This exciting new project reaffirms Sweet&amp;Chilli\u2019s commitment to nurturing creativity and driving innovation in the industry.<\/p>\n<p><strong>Allan Gage, Co-Founder of Sweet&amp;Chilli:<\/strong><\/p>\n<p><em>What began as a side hustle in 2003 has evolved into a global drinks agency with a presence in four continents. Sweet&amp;Chilli\u2019s 21st anniversary is a testament to the power of creativity, determination, and staying connected to the pulse of the hospitality world. We\u2019re immensely proud of the journey so far and excited for the innovative paths still ahead.<\/em><\/p>\n<p><strong>Emma Hutchison, Co-Founder &amp; Executive Creative Director of Sweet&amp;Chilli:<\/strong><\/p>\n<p><em>Spark Lab is a celebration of originality and community. By offering free workshops to the hospitality industry, we\u2019re not only fostering creativity but also honouring the collaborative spirit that has been central to Sweet&amp;Chilli\u2019s success for 21 years. It\u2019s about shaping the future while giving back to the industry that\u2019s shaped us.<\/em><\/p>\n<p><em>For any queries and further commentary please contact <\/em><a href=\"mailto:sweetandchilli@bacchus.agency\"><em>sweetandchilli@bacchus.agency<\/em><\/a><em><\/em><\/p>\n<p>The post <a href=\"https:\/\/barmagazine.co.uk\/sweetchilli-celebrates-21-years-of-shaping-global-drinks-culture\/\">Sweet&amp;Chilli Celebrates 21 Years of Shaping Global Drinks Culture<\/a> appeared first on <a href=\"https:\/\/barmagazine.co.uk\">Bar Magazine<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Shaping global drinks culture working with Diageo, Mo\u00ebt Hennessy, Bacardi and Red Bull Global expansion with a new Paris office opening Launch of Spark Lab complimentary support for emerging drinks and hospitality brands Sweet&amp;Chilli, the global creative agency, proudly celebrates its 21st anniversary. With offices in London, New York, Sydney, Los Angeles, S\u00e3o Paulo, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[13162,3733,5038,5714,13163,13161,1003],"dealstore":[],"offerexpiration":[],"class_list":["post-20306","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-celebrates","tag-culture","tag-drinks","tag-global","tag-shaping","tag-sweetampchilli","tag-years"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sweet&amp;Chilli Celebrates 21 Years of Shaping Global Drinks Culture - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=20306\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sweet&amp;Chilli Celebrates 21 Years of Shaping Global Drinks Culture - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Shaping global drinks culture working with Diageo, Mo\u00ebt Hennessy, Bacardi and Red Bull Global expansion with a new Paris office opening Launch of Spark Lab complimentary support for emerging drinks and hospitality brands Sweet&amp;Chilli, the global creative agency, proudly celebrates its 21st anniversary. 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