{"id":202739,"date":"2025-04-24T13:20:26","date_gmt":"2025-04-24T13:20:26","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/new-brand-campaign-from-xfinity-welcome-to-boomtown-celebrates-wifi-as-a-modern-day-gold-rush-marketing-communication-news\/"},"modified":"2025-04-24T13:20:26","modified_gmt":"2025-04-24T13:20:26","slug":"new-brand-campaign-from-xfinity-welcome-to-boomtown-celebrates-wifi-as-a-modern-day-gold-rush-marketing-communication-news","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=202739","title":{"rendered":"New Brand Campaign from Xfinity, \u201cWelcome to Boomtown,\u201d Celebrates WiFi as a Modern-Day Gold Rush \u2013 Marketing Communication News"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"text\">\n<p class=\"has-text-align-center\"><em>Xfinity introduces new platform and tagline \u201cThe WiFi is Booming,\u201d drawing prospectors, dot-commers, and oil tycoons to a suburban home with abundant connectivity.<\/em><\/p>\n<p class=\"has-background\" style=\"background-color:#fbeeff\">Imagine a household with WiFi so powerful, so abundant, so booming, that news of the family\u2019s bounty travels across great distances\u2014across time itself\u2014beckoning fortune-seekers from earlier boom eras, racing to stake their claim.<\/p>\n<figure class=\"wp-block-video\"><video controls=\"\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/1-4.mp4\"\/><\/figure>\n<p>This is Boomtown, the surreal world at the center of <a href=\"https:\/\/www.xfinity.com\/\" data-type=\"link\" data-id=\"https:\/\/www.xfinity.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Xfinity<\/a>\u2019s new brand campaign and the launchpad for its new marketing platform, \u201cThe WiFi is Booming.\u201d<\/p>\n<p>Created by independent agency <a href=\"http:\/\/preacher.co\/\" data-type=\"link\" data-id=\"http:\/\/preacher.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Preacher<\/a> in partnership with <a href=\"https:\/\/corporate.comcast.com\/\" data-type=\"link\" data-id=\"https:\/\/corporate.comcast.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comcast<\/a>\u2019s in-house agency, Xfinity Creative, \u201cThe WiFi is Booming\u201d repositions WiFi\u2014not internet access\u2014as the star of the show, tapping into what customers truly care about: the strength, speed, and reliability of their connection at home.<\/p>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_21.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"83974\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_21-1024x576.jpg\" alt=\"\" class=\"wp-image-83974\" srcset=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_21-1024x576.jpg 1024w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_21-300x169.jpg 300w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_21-768x432.jpg 768w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_21-1536x864.jpg 1536w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_21-123x70.jpg 123w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_21-570x320.jpg 570w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_21-701x394.jpg 701w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_21-1067x600.jpg 1067w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_21.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_41.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"83970\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_41-1024x576.jpg\" alt=\"\" class=\"wp-image-83970\" srcset=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_41-1024x576.jpg 1024w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_41-300x169.jpg 300w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_41-768x432.jpg 768w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_41-1536x864.jpg 1536w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_41-123x70.jpg 123w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_41-570x320.jpg 570w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_41-701x394.jpg 701w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_41-1067x600.jpg 1067w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_41.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_71.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"83971\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_71-1024x576.jpg\" alt=\"\" class=\"wp-image-83971\" srcset=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_71-1024x576.jpg 1024w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_71-300x169.jpg 300w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_71-768x432.jpg 768w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_71-1536x864.jpg 1536w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_71-123x70.jpg 123w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_71-570x320.jpg 570w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_71-701x394.jpg 701w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_71-1067x600.jpg 1067w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_71.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_61.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"83972\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_61-1024x576.jpg\" alt=\"\" class=\"wp-image-83972\" srcset=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_61-1024x576.jpg 1024w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_61-300x169.jpg 300w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_61-768x432.jpg 768w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_61-1536x864.jpg 1536w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_61-123x70.jpg 123w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_61-570x320.jpg 570w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_61-701x394.jpg 701w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_61-1067x600.jpg 1067w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_61.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_11.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"83973\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_11-1024x576.jpg\" alt=\"\" class=\"wp-image-83973\"\/><\/a><\/figure>\n<\/figure>\n<p>With a national media buy spanning broadcast, CTV, digital, OOH, radio, social, print, and retail, the campaign kicks off with a series of spots welcoming customers to Boomtown. Each features a modern family whose powerful WiFi draws the attention of different boom-era opportunists\u2014from mustachioed oil barons to black-clad tech executives. The spots were directed by award-winning filmmaker Bj\u00f6rn R\u00fchmann of Smuggler.<\/p>\n<p>View the spots here:<\/p>\n<p><a href=\"https:\/\/vimeo.com\/1075841174\/243a1cf20f?share=copy\" target=\"_blank\" rel=\"noreferrer noopener\">BOOMTOWN ANTHEM :60<\/a><\/p>\n<p><a href=\"https:\/\/vimeo.com\/1075841939\/00ca52043f?share=copy\" target=\"_blank\" rel=\"noreferrer noopener\">UPGRADE MINERS :30<\/a><\/p>\n<p><a href=\"https:\/\/vimeo.com\/1076572848\/c7c8cc9798?share=copy\" target=\"_blank\" rel=\"noreferrer noopener\">TAPPED :30<\/a><\/p>\n<p><a href=\"https:\/\/vimeo.com\/1075841712\/206d1c21a1?share=copy\" target=\"_blank\" rel=\"noreferrer noopener\">PHONE RENOVATION :30<\/a><\/p>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Tapped_GM_61.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"83975\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Tapped_GM_61-1024x576.jpg\" alt=\"\" class=\"wp-image-83975\" srcset=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Tapped_GM_61-1024x576.jpg 1024w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Tapped_GM_61-300x169.jpg 300w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Tapped_GM_61-768x432.jpg 768w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Tapped_GM_61-1536x864.jpg 1536w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Tapped_GM_61-123x70.jpg 123w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Tapped_GM_61-570x320.jpg 570w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Tapped_GM_61-701x394.jpg 701w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Tapped_GM_61-1067x600.jpg 1067w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Tapped_GM_61.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Phone_Renovation_21.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"83976\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Phone_Renovation_21-1024x576.jpg\" alt=\"\" class=\"wp-image-83976\" srcset=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Phone_Renovation_21-1024x576.jpg 1024w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Phone_Renovation_21-300x169.jpg 300w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Phone_Renovation_21-768x432.jpg 768w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Phone_Renovation_21-1536x864.jpg 1536w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Phone_Renovation_21-123x70.jpg 123w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Phone_Renovation_21-570x320.jpg 570w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Phone_Renovation_21-701x394.jpg 701w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Phone_Renovation_21-1067x600.jpg 1067w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Phone_Renovation_21.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_011.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"83979\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_011-1024x576.png\" alt=\"\" class=\"wp-image-83979\" srcset=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_011-1024x576.png 1024w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_011-300x169.png 300w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_011-768x432.png 768w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_011-1536x864.png 1536w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_011-123x70.png 123w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_011-570x320.png 570w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_011-701x394.png 701w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_011-1067x600.png 1067w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_011.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_121.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"83978\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_121-1024x576.jpg\" alt=\"\" class=\"wp-image-83978\" srcset=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_121-1024x576.jpg 1024w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_121-300x169.jpg 300w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_121-768x432.jpg 768w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_121-1536x864.jpg 1536w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_121-123x70.jpg 123w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_121-570x320.jpg 570w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_121-701x394.jpg 701w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_121-1067x600.jpg 1067w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_121.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Tapped_GM_41.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"83977\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Tapped_GM_41-1024x576.jpg\" alt=\"\" class=\"wp-image-83977\" srcset=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Tapped_GM_41-1024x576.jpg 1024w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Tapped_GM_41-300x169.jpg 300w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Tapped_GM_41-768x432.jpg 768w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Tapped_GM_41-1536x864.jpg 1536w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Tapped_GM_41-123x70.jpg 123w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Tapped_GM_41-570x320.jpg 570w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Tapped_GM_41-701x394.jpg 701w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Tapped_GM_41-1067x600.jpg 1067w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Tapped_GM_41.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/figure>\n<\/figure>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIf you want people to be interested, do something interesting. This campaign does that in spades on a subject people really care about \u2013 WiFi. 72% of consumers think WiFi is as crucial as water and electricity in their home,\u201d <strong>said Clayton Ruebensaal, Chief Creative Officer, <a href=\"https:\/\/corporate.comcast.com\/\" data-type=\"link\" data-id=\"https:\/\/corporate.comcast.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comcast<\/a>.<\/strong> \u201cFor too long our category has been focused on the cord going into the wall outside your house. This campaign makes the WiFi signal in your house the hero in a way that Xfinity is truly advantaged with superior wifi equipment that we engineer ourselves.\u201d<\/p>\n<\/blockquote>\n<p>\u201cThe WiFi is Booming\u201d platform is the first work from Preacher since being added to <a href=\"https:\/\/corporate.comcast.com\/\" data-type=\"link\" data-id=\"https:\/\/corporate.comcast.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comcast<\/a>\u2019s roster of agencies. The platform will continue to evolve throughout 2025 with large-scale initiatives including a Las Vegas Sphere takeover, exclusive partnerships with MLB and Wrestlemania, and nationwide activations that bring Boomtown into the real world.<\/p>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_021.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"83980\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_021-1024x576.jpg\" alt=\"\" class=\"wp-image-83980\" srcset=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_021-1024x576.jpg 1024w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_021-300x169.jpg 300w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_021-768x432.jpg 768w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_021-1536x864.jpg 1536w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_021-123x70.jpg 123w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_021-570x320.jpg 570w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_021-701x394.jpg 701w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_021-1067x600.jpg 1067w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_021.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_031.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"83981\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_031-1024x576.jpg\" alt=\"\" class=\"wp-image-83981\" srcset=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_031-1024x576.jpg 1024w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_031-300x169.jpg 300w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_031-768x432.jpg 768w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_031-1536x864.jpg 1536w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_031-123x70.jpg 123w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_031-570x320.jpg 570w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_031-701x394.jpg 701w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_031-1067x600.jpg 1067w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_031.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_041.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"83983\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_041-1024x576.png\" alt=\"\" class=\"wp-image-83983\" srcset=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_041-1024x576.png 1024w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_041-300x169.png 300w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_041-768x432.png 768w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_041-1536x864.png 1536w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_041-123x70.png 123w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_041-570x320.png 570w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_041-701x394.png 701w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_041-1067x600.png 1067w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_041.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_051.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"83984\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_051-1024x576.jpg\" alt=\"\" class=\"wp-image-83984\" srcset=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_051-1024x576.jpg 1024w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_051-300x169.jpg 300w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_051-768x432.jpg 768w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_051-1536x864.jpg 1536w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_051-123x70.jpg 123w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_051-570x320.jpg 570w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_051-701x394.jpg 701w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_051-1067x600.jpg 1067w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_051.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_061.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"83982\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_061-1024x576.jpg\" alt=\"\" class=\"wp-image-83982\" srcset=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_061-1024x576.jpg 1024w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_061-300x169.jpg 300w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_061-768x432.jpg 768w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_061-1536x864.jpg 1536w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_061-123x70.jpg 123w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_061-570x320.jpg 570w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_061-701x394.jpg 701w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_061-1067x600.jpg 1067w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/XFINITY_OOH_061.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/figure>\n<\/figure>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIn an increasingly confusing category of 5Gs, fibers, and broadbands, Xfinity knows that all consumers really want is WiFi that is everywhere and can handle anything,\u201d <strong>said Rob Baird, Co-Founder &amp; CCO, <a href=\"http:\/\/preacher.co\/\" data-type=\"link\" data-id=\"http:\/\/preacher.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Preacher<\/a>.<\/strong> \u201cBoomtown is a cinematic world of digital abundance where the WiFi isn\u2019t just functioning, it\u2019s booming. It\u2019s a direct appeal to today\u2019s high-performing households, where multiple generations of multiple device-wielding family members game, text, and work under a single roof.\u201d<\/p>\n<\/blockquote>\n<p><strong>Source<\/strong>: <a href=\"http:\/\/preacher.co\/\" data-type=\"link\" data-id=\"http:\/\/preacher.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Preacher<\/a><\/p>\n<p class=\"posttags\"><i class=\"fa fa-tags\"\/>\u00a0\u00a0<a href=\"https:\/\/marcommnews.com\/tag\/advertising\/\" rel=\"tag\">Advertising<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/campaign\/\" rel=\"tag\">Campaign<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/comcast\/\" rel=\"tag\">Comcast<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/marketing\/\" rel=\"tag\">Marketing<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/partnership\/\" rel=\"tag\">partnership<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/preacher\/\" rel=\"tag\">Preacher<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/xfinity\/\" rel=\"tag\">Xfinity<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/xfinity-creative\/\" rel=\"tag\">Xfinity Creative<\/a><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Xfinity introduces new platform and tagline \u201cThe WiFi is Booming,\u201d drawing prospectors, dot-commers, and oil tycoons to a suburban home with abundant connectivity. Imagine a household with WiFi so powerful, so abundant, so booming, that news of the family\u2019s bounty travels across great distances\u2014across time itself\u2014beckoning fortune-seekers from earlier boom eras, racing to stake their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":202740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[77742,374,13503,13162,12974,674,8402,77743,1820,18017,1049,72483],"dealstore":[],"offerexpiration":[],"class_list":["post-202739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-boomtown","tag-brand","tag-campaign","tag-celebrates","tag-communication","tag-gold","tag-marketing","tag-modernday","tag-news","tag-rush","tag-wifi","tag-xfinity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Brand Campaign from Xfinity, \u201cWelcome to Boomtown,\u201d Celebrates WiFi as a Modern-Day Gold Rush \u2013 Marketing Communication News - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=202739\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Brand Campaign from Xfinity, \u201cWelcome to Boomtown,\u201d Celebrates WiFi as a Modern-Day Gold Rush \u2013 Marketing Communication News - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Xfinity introduces new platform and tagline \u201cThe WiFi is Booming,\u201d drawing prospectors, dot-commers, and oil tycoons to a suburban home with abundant connectivity. Imagine a household with WiFi so powerful, so abundant, so booming, that news of the family\u2019s bounty travels across great distances\u2014across time itself\u2014beckoning fortune-seekers from earlier boom eras, racing to stake their [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=202739\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-24T13:20:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_21-1024x576.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=202739#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=202739\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"New Brand Campaign from Xfinity, \u201cWelcome to Boomtown,\u201d Celebrates WiFi as a Modern-Day Gold Rush \u2013 Marketing Communication News\",\"datePublished\":\"2025-04-24T13:20:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=202739\"},\"wordCount\":457,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=202739#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/Boomtown_60_21-1024x576.jpg\",\"keywords\":[\"Boomtown\",\"BRAND\",\"Campaign\",\"Celebrates\",\"Communication\",\"Gold\",\"marketing\",\"ModernDay\",\"NEWS\",\"rush\",\"WIFI\",\"Xfinity\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=202739#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=202739\",\"url\":\"https:\/\/fivemor.com\/?p=202739\",\"name\":\"New Brand Campaign from Xfinity, \u201cWelcome to Boomtown,\u201d Celebrates WiFi as a Modern-Day Gold Rush \u2013 Marketing Communication News - 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