{"id":202137,"date":"2025-04-24T06:12:41","date_gmt":"2025-04-24T06:12:41","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/open-x-enjoys-a-winning-coca-cola-moment\/"},"modified":"2025-04-24T06:12:41","modified_gmt":"2025-04-24T06:12:41","slug":"open-x-enjoys-a-winning-coca-cola-moment","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=202137","title":{"rendered":"Open X enjoys a winning Coca-Cola moment"},"content":{"rendered":"


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Coca-Cola is currently probably WPP\u2019s most important account \u2013 it recently lost the media to those French marauders at Publicis but handles most of the rest \u2013 and it\u2019s having one of a number of decent moments with a new Out of Home campaign celebrating 110 years of the iconic glass bottle.<\/p>\n

By bespoke WPP agency Open X, led by Ogilvy.<\/p>\n

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\u201cThis milestone anniversary marks the significance of the classic Coca-Cola glass bottle, it\u2019s a design icon that embodies the spirit of our brand,\u201d says Islam ElDessouky, global VP creative strategy & content. \u201cThis campaign captures the Coca-Cola bottle set against vibrant backdrops, reminding us of the timeless refreshment and joy that Coca-Cola brings to every season.\u201d<\/p>\n

Ogilvy\u2019s Jules Chalkley says: \u201cThe Coca-Cola bottle is more than just a shape; it\u2019s a symbol etched in our collective memory. Shadows is a beautiful celebration of the brand\u2019s iconicity and a powerful reminder of joy, refreshment, and the timeless appeal of Coca-Cola.\u201d<\/p>\n

Probably too late for Cannes Lions but would certainly be an outdoor GP contender.<\/p>\n

MAA creative scale: 9.<\/p>\n<\/p><\/div>\n

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\t\t<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Coca-Cola is currently probably WPP\u2019s most important account \u2013 it recently lost the media to those French marauders at Publicis but handles most of the rest \u2013 and it\u2019s having one of a number of decent moments with a new Out of Home campaign celebrating 110 years of the iconic glass bottle. By bespoke WPP […]<\/p>\n","protected":false},"author":1,"featured_media":202138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[19566,77551,15649,1224,19837],"dealstore":[],"offerexpiration":[],"class_list":["post-202137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-cocacola","tag-enjoys","tag-moment","tag-open","tag-winning"],"yoast_head":"\nOpen X enjoys a winning Coca-Cola moment - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=202137\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Open X enjoys a winning Coca-Cola moment - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Coca-Cola is currently probably WPP\u2019s most important account \u2013 it recently lost the media to those French marauders at Publicis but handles most of the rest \u2013 and it\u2019s having one of a number of decent moments with a new Out of Home campaign celebrating 110 years of the iconic glass bottle. 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