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Moneypenny has launched a new\u00a0call-tracking\u00a0service to help accountancy businesses identify which marketing campaigns, ads, web pages, and specific keywords drive phone calls.<\/p>\n
The innovative solution is the first to be created in partnership with Ruler Analytics, a specialist marketing measurement platform.<\/p>\n
In today\u2019s competitive landscape, phone calls are still one of the most valuable forms of customer engagement, and understanding how they are generated is crucial to maximising marketing return on investment (ROI).<\/p>\n
With Moneypenny’s Call Tracking\u00a0service, accountancy businesses can now track the journey of each call back to its source. This provides a clear picture of which marketing strategies are performing best and how Moneypenny is adding value.<\/p>\n
Key Features of Moneypenny\u2019s Call Tracking:<\/strong><\/p>\n Sally Moth, Group Head of Product Marketing at Moneypenny, said: “With Moneypenny\u2019s new Call Tracking service, marketers no longer need to guess which campaigns are performing well. They now have the visibility to see the true impact of their efforts in real time. By combining robust call tracking with professional call answering, businesses can guarantee that every call is answered and that every customer is given a fantastic first impression.”<\/p>\n Why Call Tracking Matters<\/strong><\/p>\n Louise Walpole is head of the finance sector at Moneypenny, which provides the highest levels of client care for hundreds of accountancy firms and practices in the UK with its telephone answering,\u00a0live chat and support line services.\u00a0 She said: \u201c Phone calls are a critical part of the customer journey, particularly for businesses in the financial services sectors. However, until now, tracking the source of those calls has been a challenge. Our new service allows financial businesses to optimise the most effective marketing tactics, allocate budget to the channels that drive results and help them grow.\u201d<\/p>\n Ian Leadbetter, CEO of Ruler Analytics, said: “<\/em>We’re thrilled to partner with Moneypenny to deliver a solution that enables marketers to bridge the gap between their campaigns and customer engagement. By pairing Ruler\u2019s advanced marketing attribution technology with Moneypenny’s exceptional communication services, we\u2019re helping businesses uncover the true ROI of their efforts and make smarter decisions that drive growth.”<\/p>\n The post Moneypenny launches new call tracking service to help accountancy businesses drive growth and unlock marketing ROI<\/a> appeared first on Accounting Insight News<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":" Moneypenny has launched a new\u00a0call-tracking\u00a0service to help accountancy businesses identify which marketing campaigns, ads, web pages, and specific keywords drive phone calls. The innovative solution is the first to be created in partnership with Ruler Analytics, a specialist marketing measurement platform. In today\u2019s competitive landscape, phone calls are still one of the most valuable forms […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11759],"tags":[12936,11170,1254,1324,3426,10851,8402,12935,12938,4934,1706,12937],"dealstore":[],"offerexpiration":[],"class_list":["post-20140","post","type-post","status-publish","format-standard","hentry","category-accounting","tag-accountancy","tag-businesses","tag-call","tag-drive","tag-growth","tag-launches","tag-marketing","tag-moneypenny","tag-roi","tag-service","tag-tracking","tag-unlock"],"yoast_head":"\n\n