Video is now the go-to marketing strategy. But why video? Well, if you want to build an audience, create buzz around your brand, or sell products or services, video just works. We\u2019re not just saying that because we\u2019re a video creation company. There\u2019s actually a ton of research to back us up. Here\u2019s why video is just plain better than the written word.\u00a0<\/p>\n
Marketers and B2B Buyers All Love Video<\/h2>\n
When done well, there\u2019s no better tool than video to convert shoppers into customers. You don\u2019t have to take our word for it, just ask the people who are best positioned to know \u2014 your fellow marketers. The majority of marketers (73%) agree that\u00a0 video marketing helps their company meet its business goals<\/a>. Among the top goals video marketing helps them reach: improving customer understanding of the product, engaging an audience, and generating leads.<\/p>\n And marketers aren\u2019t the only ones who are in near-unanimous agreement. B2B buyers also prefer video content over written content, with 95% saying video plays an important role<\/a> in purchasing decisions. Most prefer it over reports, books, white papers and other written content.\u00a0<\/p>\n Among consumers 75 percent made at least one purchase<\/a> as a result of watching a video ad within the last year.<\/p>\n Maybe we\u2019ve already convinced you that it\u2019s time to invest some serious resources into video creation. If so, reach out, we\u2019re here to help<\/a>. But, if you\u2019re still on the fence, here are five reasons why video is more effective.\u00a0<\/p>\n When you\u2019re running digital ads, half the battle is getting people to look at them. Think about what grabs your attention when you\u2019re scrolling through a website. Is it a basic text ad or a colorful video?<\/p>\n Video ads are just more interesting than a static ad. It\u2019s basic psychology. Your eyes are attracted to movement<\/a>, so videos naturally draw attention. Video ads significantly out-perform<\/a> image ads on Facebook. People are over 27 times more likely<\/a> to click on an online video ad than a static banner ad.<\/p>\n Not only do videos grab attention, they keep it. Because they can combine movement, sound, and text, videos can pack a lot of information into a smaller package. It\u2019s been said that a one-minute video is worth 1.8 million words<\/a>.<\/p>\n Your brain can also process visuals much quicker than it can text. Thousands of times faster<\/a>, in fact. So if you only have a few seconds to engage someone, video is the medium of choice.<\/p>\n Plus, videos are really good at storytelling. And the human brain loves stories<\/a>. They elicit strong emotional responses, which make people want to share, comment, and like.\u00a0 On Instagram video content (especially Reels) deliver 30% higher engagement than text-based posts<\/a>.<\/p>\n We\u2019ve said it before, and we\u2019ll say it again: videos are great for SEO<\/a>. Wistia, a video hosting company, found that they could increase overall organic search traffic by 10%<\/a> just by making sure their videos were indexed by search engines. And adding video to an email can increase click-through by 65%<\/a>.\u00a0<\/p>\n When other publishers link back to your web page, it creates an inbound link. Inbound links are an important factor in your SEO ranking. The more inbound links your site has, the more authoritative your site looks to Google. This, in turn, moves you higher up the search ranking.<\/p>\n Have you ever found yourself reading an entire page of a book and suddenly realizing that you have no idea what you just read? You then have to waste time going back to re-read something that you\u2019ve already seen. This phenomenon is called regression<\/a>. Regression can be frustrating when reading, but videos nearly eliminate it.<\/p>\n One survey found that 89% of people who ultimately made a purchase<\/a> remembered seeing video ads for the product on social media.<\/p>\n Videos allow you to package information into a short narrative that will engage viewers in a way that text can\u2019t. This makes them more memorable because people are far more likely to remember a story than a list of facts.<\/p>\n Videos help move customers through the marketing funnel. The success of any marketing campaign is based on conversions. In other words, if people buy your product or service, your marketing is working.<\/p>\n One study found that video can increase purchase intent by 82%<\/a>. Also, 73% of consumers say<\/a> they\u2019re more likely to buy after watching a branded video about a product or service. In the same survey, 93% said video helps them make purchasing decisions.<\/p>\n Video can be used and reused in multiple ways. It\u2019s more than a one-and-done project, it\u2019s a\u00a0 multi-purpose investment into your marketing success. Here are just a few of the ways you can use and reuse every video<\/a> you make:<\/p>\n If you got all the way to the end of this blog you might be feeling a little confused. You\u2019ve seen all the stats on why video is superior, and yet, you\u2019re reading them, not watching them. Fair point. Here\u2019s the thing we haven\u2019t mentioned yet. Yes, video is super effective. Yes, you should definitely invest in video as a cornerstone of your marketing strategy\u2026<\/p>\n And, other forms of marketing are useful as well. Text-based marketing can complement video. Infographics, images, gifs and all the other tools out there can make an impact too. They\u2019re all part of a well-designed marketing mix. But, if we had to place bets on where to get the most from your marketing budget, we\u2019d double-down on video.<\/p>\n As usual, we\u2019re not the only ones. More than half of marketers told Hubspot that their marketing budget for video was increasing<\/a> in 2022. In 2024, 45% of marketers said<\/a> more than half of their budget would go to video.\u00a0<\/p>\n Our team of video marketing experts love turning your brand stories into attention grabbing, engaging, traffic generating videos. We work in 2d<\/a>, 3d<\/a>, mixed media<\/a> and whiteboard animation<\/a>, creating videos for internal<\/a> as well as external<\/a> audiences. Contact us to get started<\/a>.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":" Video is now the go-to marketing strategy. But why video? Well, if you want to build an audience, create buzz around your brand, or sell products or services, video just works. We\u2019re not just saying that because we\u2019re a video creation company. There\u2019s actually a ton of research to back us up. Here\u2019s why video […]<\/p>\n","protected":false},"author":1,"featured_media":201058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12035],"tags":[5227,8402,17146,7545,1236,17147,30506,3644,5755],"dealstore":[],"offerexpiration":[],"class_list":["post-201057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation","tag-effective","tag-marketing","tag-marketing-strategy","tag-reasons","tag-video","tag-video-marketing","tag-video-production","tag-word","tag-written"],"yoast_head":"\n1. Videos Grab Attention<\/h2>\n
2. Videos Engage Viewers<\/h2>\n
![\"a](\"https:\/\/idearocketanimation.com\/app\/uploads\/2017\/08\/pexels-cottonbro-4009409-1200x800.jpg\"\/)
![\"a](\"https:\/\/idearocketanimation.com\/app\/uploads\/2017\/08\/pexels-cottonbro-4009409-1200x800.jpg\")
<\/figure>\n3. Videos Drive More Traffic to Websites<\/h2>\n
4. Videos Improve Brand Recall<\/h2>\n
5. Videos Increase Buying Intent<\/h2>\n
6. Video is Versatile<\/h2>\n
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If Video Is More Effective, Why Am I Reading Right Now?<\/strong><\/h2>\n