{"id":200253,"date":"2025-04-23T08:20:50","date_gmt":"2025-04-23T08:20:50","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/bar-magazine-developing-premium-bar-excellence-39\/"},"modified":"2025-04-23T08:20:50","modified_gmt":"2025-04-23T08:20:50","slug":"bar-magazine-developing-premium-bar-excellence-39","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=200253","title":{"rendered":"Bar Magazine | Developing Premium Bar Excellence"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<ul class=\"wp-block-list\">\n<li><em>Rekorderlig\u2019s popular Wild Berries will be available on draught in venues across the UK from mid-April 2025<\/em><\/li>\n<li><em>Rekorderlig is the largest packaged premium fruit cider brand in the on-trade by value<a id=\"_ftnref1\" href=\"#_ftn1\"><strong><sup>[1]<\/sup><\/strong><\/a> \u00a0<\/em><\/li>\n<\/ul>\n<p>Molson Coors Beverage Company is introducing Rekorderlig Wild Berries on draught for the on-trade, as premiumisation in draught fruit cider continues.<\/p>\n<p>Blending crisp cider with wild hints of raspberries and blueberries to provide a refreshingly lighter taste, the 3.4% ABV draught format follows the continued success of the flavour variants\u2019 bottled format. In 2024, Rekorderlig Wild Berries was the second largest packaged SKU in value terms behind Strawberry-Lime as no.1<a href=\"#_ftn2\" id=\"_ftnref2\"><sup>[2]<\/sup><\/a>.<\/p>\n<p>It will hit on-trade venues across the UK from mid-April 2025, capitalising on growing demand ahead of the summer when consumers seek fruity, refreshing options for warmer weather and premium fruit ciders traditionally increase their share of ciders sales as a result<a href=\"#_ftn3\" id=\"_ftnref3\"><sup>[3]<\/sup><\/a>.<\/p>\n<p>With consumers looking to trade up from standard fruit cider brands, premium fruit ciders now make up one in three pints sold<a href=\"#_ftn4\" id=\"_ftnref4\"><sup>[4]<\/sup><\/a>. And in recent consumer testing, the Rekorderlig draught variant was preferred to other cider brands for flavour, aroma and appearance, alongside being deemed a more attractive and aspirational brand<a href=\"#_ftn5\" id=\"_ftnref5\"><sup>[5]<\/sup><\/a>.<\/p>\n<p><strong>Stuart Ayre, Marketing Controller for Cider &amp; Beverages at Molson Coors Beverage Company said:<\/strong> \u201cWe know people are always looking for exciting flavours in new formats \u2013 it\u2019s what creates interest in venues and attracts new consumers to the category. The launch of Rekorderlig Wild Berries on draught will do just that and is a great opportunity for venues to tap into the growing demand for premium fruit ciders<a href=\"#_ftn6\" id=\"_ftnref6\"><sup>[6]<\/sup><\/a>.<\/p>\n<p>\u201cThis launch forms part of our strategy of tapping into the latest trends, to drive growth in the premium fruit cider category, and appeal to consumers looking for refreshing, fruity options, especially during the summer months.\u201d<\/p>\n<p>The draught rollout and wider brand launch will be amplified through over \u00a31.4m campaign investment in an impactful summer marketing campaign titled \u2018Find Your Fruktig\u2019. This will feature prominently across out-of-home and social media, complemented by a robust sampling programme designed to drive trial.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p><a href=\"#_ftnref1\" id=\"_ftn1\">[1]<\/a> CGA OPM Data P2 2025 \u2013 MAT Value Sales<\/p>\n<p><a href=\"#_ftnref2\" id=\"_ftn2\">[2]<\/a> Total GB On Trade, 52 weeks ending \u201d 25\/01\/2025,\u201d vs. Last Year Top 10 Packaged Sales \u00a3 and % Growth\/Decline<\/p>\n<p><a href=\"#_ftnref3\" id=\"_ftn3\">[3]<\/a> CGA OPM data for Total GB On Trade | Value | 52 w\/e 28 Dec 24<\/p>\n<p><a href=\"#_ftnref4\" id=\"_ftn4\">[4]<\/a> Proquo Cider Tracking Jan 2025<\/p>\n<p><a href=\"#_ftnref5\" id=\"_ftn5\">[5]<\/a> Proquo Cider Tracking Jan 2025<\/p>\n<p><a href=\"#_ftnref6\" id=\"_ftn6\">[6]<\/a> Proquo Cider Tracking Jan 2025<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Rekorderlig\u2019s popular Wild Berries will be available on draught in venues across the UK from mid-April 2025 Rekorderlig is the largest packaged premium fruit cider brand in the on-trade by value[1] \u00a0 Molson Coors Beverage Company is introducing Rekorderlig Wild Berries on draught for the on-trade, as premiumisation in draught fruit cider continues. Blending crisp [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[1449,11654,2622,2083,565],"dealstore":[],"offerexpiration":[],"class_list":["post-200253","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-bar","tag-developing","tag-excellence","tag-magazine","tag-premium"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bar Magazine | Developing Premium Bar Excellence - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=200253\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bar Magazine | Developing Premium Bar Excellence - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Rekorderlig\u2019s popular Wild Berries will be available on draught in venues across the UK from mid-April 2025 Rekorderlig is the largest packaged premium fruit cider brand in the on-trade by value[1] \u00a0 Molson Coors Beverage Company is introducing Rekorderlig Wild Berries on draught for the on-trade, as premiumisation in draught fruit cider continues. 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