{"id":200126,"date":"2025-04-23T06:57:55","date_gmt":"2025-04-23T06:57:55","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/how-many-times-do-customers-have-to-see-an-ad\/"},"modified":"2025-04-23T06:57:55","modified_gmt":"2025-04-23T06:57:55","slug":"how-many-times-do-customers-have-to-see-an-ad","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=200126","title":{"rendered":"How Many Times Do Customers Have To See an Ad?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span data-preserver-spaces=\"true\">When we think about this question, we think about how effective repetition is. Repetition is one of the cornerstones of any advertising campaign and especially important in today\u2019s world of one-second pop-ups and social media hungry short-term memories.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">That being said, we have to think about exposure as well, which is essentially the presentation of your advertisement. If 1,000 versions of the same text or pop-up advertisement keep jumping up on every website you visit, you may view the product or service 1,000 times. Still, you\u2019re probably no more likely to buy it than you were initially and may actually be turned off to the idea.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">Smart advertisers look at a combination of these factors and try to zero in on the best way to reach their clients. Mail-out coupons, billboards, or even grocery store advertising can be an easy way to guarantee the right customers see your ad \u2014and multiple times a day at that.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Repetition<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">At IndoorMedia, repetition is something we talk about a lot. Modern research believes that the average <a href=\"https:\/\/www.thebabyboomerentrepreneur.com\/258\/what-is-the-rule-of-seven-and-how-will-it-improve-your-marketing\/#:~:text=The%20Rule%20of%20Seven%20is,activity%20and%20then%20be%20done.\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"external\">consumer needs to view an ad at least 7-8 times<\/a> before it\u2019ll really sink in. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It can be hard to make sure your customers really view your campaign that many times, so for most businesses, it\u2019s just about finding a happy medium and understanding why repetition works in the first place.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">The first thing you have to accept is that even if you\u2019re not advertising, your competitors are. Consequently, it\u2019s likely your advertisement will not be the first restaurant ad a customer sees, and in that first impression, they may glaze over your sign. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Catching their eye repeatedly will ensure that your product or service stays with them and begins to take shape as an option. This is just as true for your existing customers as it is for prospective ones. We like to think that your \u201crent\u201d your customers. You can\u2019t buy them.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">For this reason, you\u2019ll need to reach your customer at least more than once. Furthermore, the time between viewings can\u2019t be too long. Just as you\u2019re likely to lose them to another advertiser, your ad may get lost in the daily hustle and bustle of life, which could mean advertising costs running down the drain.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">The worst outcome would be having your customer forget their first impression of your ad and then treating their second impression as the first time they\u2019ve seen your campaign. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Understanding how to reach your customers and reinforce your image on them is just part of smart advertising.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Repetition in Print Advertising\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">Most businesses who mail out coupons attempt to reach the same zip code at least twice \u2014if not more. This is because the second sighting of the same coupon is always going to be more effective than the first and often hammers in your business\u2019s locality.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">Unfortunately, one of the biggest challenges in <a href=\"https:\/\/www.indoormedia.com\/blog\/is-print-dead\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">traditional print advertising<\/a> is the cost. Securing the right repetition at the right price is even more difficult to find, and for some, this will become an expensive process of experimentation. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Having to ask yourself if your business can afford print advertising in the first place only makes asking yourself if you can afford a second or third round more difficult.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">With high print costs, repetition suddenly becomes a high-cost proposition. Printing generally sees the best results when the same thing can be printed thousands or even tens of thousands of times. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Mailers and door hangers may be a good option for hyper-local advertising, but they\u2019re often only available in small runs.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">Conversely, newspapers and magazines can be a good venue for ads, but they\u2019ll have to be reprinted daily or weekly to ensure repetition, and there\u2019s no way to know that customers will even see them. <\/span><span data-preserver-spaces=\"true\">In this way, they\u2019re often less successful than mail-out campaigns and pit advertisers against each other by placing businesses side by side.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">Due to its long history, we know that traditional print advertising is nothing to scoff at. However, as with any advertising campaign, you\u2019ll need to be disciplined, and it can be difficult to maintain momentum on a platform that doesn\u2019t offer much feedback.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Unconventional Print Advertising\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">As businesses grow and times change, you may begin to look into unconventional print advertising. For us, this is often linked to grocery store advertising, which we have found to be one of the best venues for local businesses. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There are many ways to present your previous mailers as supermarket advertisements by printing them on the back of receipts or printing your campaign on SmartSource carts. Additionally, examining shopping cart advertising rates against the repetition they yield is an easy way to understand what makes this an affordable and ingenious business option.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">As mentioned, if you want to print your supermarket advertisement somewhere effective, you should look into printing on <a href=\"https:\/\/www.indoormedia.com\/register-tapes-unlimited\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">grocery store receipts<\/a>. <\/span><span data-preserver-spaces=\"true\">These slips are the only piece of paper customers are guaranteed to take with them, and often more successful than simply renting a coupon stand for your <a href=\"https:\/\/www.indoormedia.com\/\" data-wpel-link=\"internal\">in-store supermarket advertising<\/a>. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">By cashing in on paper the grocery store is already paying for, grocery store advertising is often cheaper than paying for all those mailers out of pocket.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">Your other option is to look into SmartSource carts. You can get a\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.indoormedia.com\/get-pricing?product=Coupons%20on%20Receipts\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\"><span data-preserver-spaces=\"true\">free quote<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0on what your business can expect in<a href=\"https:\/\/www.indoormedia.com\/cartvertising\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\"> shopping cart advertising<\/a> costs and peruse the system\u2019s stats while you\u2019re looking over the process. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Not only does grocery store advertising play on a hyper-local consumer base, but it also means reaching thousands of local consumers who might never read a mail-out coupon.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">With the average American visiting the grocery store at least once a week, SmartSource carts guarantee a huge consumer pool. Moreover, customers aren\u2019t just viewing your ad on their own carts, but on every other shopper\u2019s SmartSource cart as well. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Suddenly your impressions per minute are soaring, and you have a reliable audience viewing your supermarket advertisement multiple times an hour.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">Every recognition of your advertisement reinforces your company\u2019s image in your customer\u2019s minds and hammers in the likelihood of their business. Furthermore, there\u2019s no pressure on you to redistribute the ad. Just get ready for it to fire off every time a customer needs to visit the supermarket.<\/span><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>When we think about this question, we think about how effective repetition is. Repetition is one of the cornerstones of any advertising campaign and especially important in today\u2019s world of one-second pop-ups and social media hungry short-term memories. \u00a0That being said, we have to think about exposure as well, which is essentially the presentation of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":200127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[43248,11717,4319],"dealstore":[],"offerexpiration":[],"class_list":["post-200126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising-101","tag-customers","tag-times"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Many Times Do Customers Have To See an Ad? - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/advertising\/how-many-times-do-customers-have-to-see-an-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Many Times Do Customers Have To See an Ad? - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"When we think about this question, we think about how effective repetition is. 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