{"id":199716,"date":"2025-04-23T01:43:33","date_gmt":"2025-04-23T01:43:33","guid":{"rendered":"https:\/\/peraltafinancing.com\/apple-2\/instagram-co-founder-kevin-systrom-says-zuckerberg-saw-us-as-a-threat\/"},"modified":"2025-04-23T01:43:33","modified_gmt":"2025-04-23T01:43:33","slug":"instagram-co-founder-kevin-systrom-says-zuckerberg-saw-us-as-a-threat","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=199716","title":{"rendered":"Instagram co-founder Kevin Systrom says Zuckerberg \u201csaw us as a threat\u201d"},"content":{"rendered":"


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When Instagram was acquired for $1 billion in 2012, co-founder Kevin Systrom believed that joining Facebook would help Instagram\u2019s \u201cskyrocketing growth\u201d reach even greater heights. <\/p>\n<\/div>\n

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In some ways, it did. Instagram now has billions of users and has since \u201cgenerated many multiples of that price and then some,\u201d Systrom said on Tuesday from a Washington, DC courtroom. But according to him, that success often came in spite of, not because of, Facebook\u2019s help.<\/p>\n<\/div>\n

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While testifying in the Federal Trade Commission\u2019s lawsuit to force the spin-off of Instagram and WhatsApp from Meta, Systrom said that CEO Mark Zuckerberg repeatedly withheld critical resources from Instagram and constrained its growth to avoid harming Facebook\u2019s engagement. To the chagrin of Meta\u2019s attorneys, Systrom also made predictions about how, in hindsight, Instagram would have probably still succeeded on its own.<\/p>\n<\/div>\n

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Over the course of about six hours, Systrom remained steady and confident on the witness stand. Zuckerberg himself sat in the same seat last week, describing how Instagram would likely not have become the social media powerhouse it is today without his help. In contrast, Systrom\u2019s testimony portrayed Zuckerberg as a withholding and jealous boss. He described how he and Instagram\u2019s other co-founder, Mike Krieger, quit in 2018 after growing increasingly frustrated with Zuckerberg\u2019s meddling in Instagram\u2019s operations. <\/p>\n<\/div>\n

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In court, Systrom was presented with an internal chart from that same year detailing the feature integrations Facebook had made with Instagram. With the help of features like notifications promoting Instagram within Facebook and cross-posting between the apps, Instagram experienced growth, while Facebook saw a neutral effect. <\/p>\n<\/div>\n

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Systrom said that, shortly before he and Krieger quit, Zuckerberg decided to end the feature integrations because, in Systrom\u2019s view, he didn\u2019t want Instagram to grow at the expense of Facebook. \u201cWe were a threat to their growth,\u201d Systrom testified.<\/p>\n<\/div>\n

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\u201cIf Instagram didn\u2019t grow as quickly, Facebook wouldn\u2019t shrink as quickly, or plateau as quickly,\u201d Systrom said in court. \u201cI don\u2019t think he [Zuckerberg] ever said it out loud that way, but that was the only reason we were having this discussion.\u201d<\/p>\n<\/div>\n

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At the time, Instagram had just reached one billion users, which was about half of Facebook\u2019s user base, with a fraction of the employees. Systrom felt that Zuckerberg was \u201cunderinvesting\u201d in Instagram and giving it \u201czero resources,\u201d which Systrom thought was \u201cin stark contrast to the effort I was putting in.\u201d<\/p>\n<\/div>\n

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According to Systrom\u2019s telling, ego played a role. Zuckerberg was \u201cvery happy to have Instagram in the family,\u201d he testified. \u201cBut also, I think as the founder of Facebook, he felt a lot of emotion around which one was better, meaning Instagram or Facebook, and I think there were real human emotional things going on.\u201d <\/p>\n<\/div>\n

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\u201cI think there were real human emotional things going on\u201d<\/p>\n<\/div>\n<\/div>\n

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Systrom recalled other instances where Instagram was denied the resources it needed. When Mark Zuckerberg declared that video would be the next big shift in social networking, Facebook started allocating internal resources towards the push. The company initially allocated 300 employees to making video a prominent part of Facebook, while Instagram received no additional headcount. <\/p>\n<\/div>\n

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Following the Cambridge Analytica data scandal that embroiled Facebook in controversy over its privacy practices, Systrom stated that his organization received \u201czero\u201d of the billions of dollars in trust and safety resources that Zuckerberg had publicly committed to spending. Instead, he said Instagram was given access to a centralized team that was more focused on Facebook. He also described how, years earlier, Zuckerberg suddenly yanked members of the Facebook growth team who had been deployed to help Instagram. <\/p>\n<\/div>\n

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During cross-examination, Meta attorney Kevin Huff attempted to discredit Systrom\u2019s testimony. He hardly gave an inch by maintaining that Instagram would have likely been successful as an independent company. \u201cYou deal in a world of probabilities,\u201d he said. \u201cYou can never be sure. Some things you can be more sure of.\u201d<\/p>\n<\/div>\n

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Huff\u2019s questioning of Systrom got tense on several occasions. His stone-faced, one-liner responses prompted rounds of laughter in the courthouse media room, though Judge James Boasberg rarely cracked a smile. When Huff brought up an early email Systrom sent to Zuckerberg crediting an integration with Facebook for much of Instagram\u2019s early growth, Systrom said he was only emphasizing the benefit to appease Zuckerberg. <\/p>\n<\/div>\n

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Huff then asked Systrom if he was lying to Zuckerberg in the email. Seemingly irritated, Systrom stared back and simply said, \u201cSir.\u201d<\/p>\n<\/div>\n

<\/a><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"

When Instagram was acquired for $1 billion in 2012, co-founder Kevin Systrom believed that joining Facebook would help Instagram\u2019s \u201cskyrocketing growth\u201d reach even greater heights. In some ways, it did. Instagram now has billions of users and has since \u201cgenerated many multiples of that price and then some,\u201d Systrom said on Tuesday from a Washington, […]<\/p>\n","protected":false},"author":1,"featured_media":199717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11768],"tags":[22184,17018,13772,11435,11572,76926,5107,14898,16543],"dealstore":[],"offerexpiration":[],"class_list":["post-199716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-2","tag-cofounder","tag-instagram","tag-kevin","tag-meta","tag-policy","tag-systrom","tag-tech","tag-threat","tag-zuckerberg"],"yoast_head":"\nInstagram co-founder Kevin Systrom says Zuckerberg \u201csaw us as a threat\u201d - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=199716\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram co-founder Kevin Systrom says Zuckerberg \u201csaw us as a threat\u201d - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"When Instagram was acquired for $1 billion in 2012, co-founder Kevin Systrom believed that joining Facebook would help Instagram\u2019s \u201cskyrocketing growth\u201d reach even greater heights. 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