{"id":199286,"date":"2025-04-22T20:30:36","date_gmt":"2025-04-22T20:30:36","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/investing\/steadyhands-partnership-with-purpose-unlimited-what-it-means-for-you\/"},"modified":"2025-04-22T20:30:36","modified_gmt":"2025-04-22T20:30:36","slug":"steadyhands-partnership-with-purpose-unlimited-what-it-means-for-you","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=199286","title":{"rendered":"Steadyhand\u2019s partnership with Purpose Unlimited: What it means for you"},"content":{"rendered":"


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by Scott Ronalds<\/p>\n

Last month, we shared the exciting news that Steadyhand is joining Purpose Unlimited<\/a>. Now, we want to address your most frequently asked questions and dive a bit deeper into what this partnership means for you, from the benefits it will bring to investors to the core aspects of our business that won\u2019t change.<\/p>\n

What benefits should I expect from this partnership in the short and long run?<\/h4>\n

In the near term, we\u2019re focused on improving your online experience. This includes upgrades to the client portal and simplifying administrative tasks like password resets, personal updates, and opening new accounts (we know we\u2019re a little behind the competition here). With Purpose\u2019s tech expertise and resources, we\u2019re excited to improve your digital experience together.<\/p>\n

Looking further ahead, Purpose aims to provide our Investor Specialists with better tools and solutions to manage portfolios and financial plans. This means we\u2019ll be able to enhance the level of advice we provide and allow our client service team to concentrate on the conversations that matter most. As always, our focus will be on keeping things simple and clear, with a human touch.<\/p>\n

Will the Steadyhand funds change?<\/h4>\n

No, the Steadyhand funds are not changing in any fundamental way. The investment philosophy we\u2019ve adhered to since our inception nearly 20 years ago is here to stay. Purpose shares our long-term approach and is committed to preserving what makes Steadyhand unique.<\/p>\n

Our Chief Investment Officer, Salman Ahmed, will continue to play an important role in managing our funds and shaping our investment strategies. We\u2019re also excited to leverage Purpose\u2019s strengths \u2014 particularly in retirement solutions and fixed income \u2014 to further enhance what we offer.<\/p>\n

Will my fees change in any way?<\/h4>\n

Steadyhand\u2019s fee model and philosophy won\u2019t change because of the Purpose acquisition. Like us, Purpose believes that low fees are crucial to investor success, and is committed to keeping fees low, clear, and competitive\u2014so you keep more of your returns.<\/p>\n

We have made changes to specific fund fees in the past\u2014both up and down\u2014 and if we ever consider any future adjustments, we\u2019ll communicate them clearly and well in advance.<\/p>\n

Who is Purpose Unlimited, and what do they do?<\/h4>\n

Purpose Unlimited is an independent<\/u> Canadian-owned financial services firm based in Toronto. They run three main business units:<\/p>\n